This report provides a comprehensive analysis of Unilever's international marketing strategies. It begins with an introduction to international marketing, its scope, and key concepts, followed by an examination of Unilever's rationale for entering international markets and various market entry routes like franchising, direct exporting, and licensing. The report then delves into the opportunities and challenges of international marketing for Unilever, alongside an in-depth look at the market selection process, key evaluation factors, and different market entry strategies, including their advantages and disadvantages. Market evaluation criteria and recommendations are also included. Furthermore, the report assesses global versus local market approaches, analyzes the 4Ps (Product, Price, Place, Promotion) in an international context, and examines the marketing mix in different international markets. It also explores various international marketing approaches and compares home and international orientations, offering recommendations for the company's operations in the international market, including organizational structures to leverage international opportunities.