Unilever Strategic Change: Models, Culture, and Leadership Evaluation

This report provides a comprehensive analysis of strategic change at Unilever, focusing on the period before and after 2009. It begins by applying Balogun and Hope Hailey's Change Kaleidoscope model and Lewin's Forcefield Analysis to understand the strategic context. The report then critically evaluates the change process, using Johnson's Cultural Web to compare and contrast Unilever's culture pre- and post-2009. Finally, it assesses Paul Polman's leadership, applying Lynch’s Five Elements Model and Crossan’s Transcendent Leadership Model. The analysis highlights key changes, leadership styles, and cultural shifts within the multinational consumer goods company, providing valuable insights into its strategic evolution.