Unilever Leadership and Management Practices: A Comparative Analysis

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MANAGEMENT AND
OPERATION
UNILEVER

TABLE OF CONTENT
1. Introduction
2. Overview of company
3. Meaning of manager
4. Roles of manager
5. Characteristics of manager
6. Meaning of leader
7. Roles of leader
8. Characteristics of leader
9. Difference between manager and leader
10. Apply roles of leader and function of manager in
leadership and management practices
11. Management theories
12. Leadership theories
13. Application of different theories and model at Unilever
14. Conclusion
15. Reference

INTRODUCTION
This presentation is going to discuss about roles
and characteristics of leader and manager, how
they both are different from each other. Applying
roles and functions of leader and manager in
leadership and management practices at Unilever.
Evaluation of different theories of leadership.

COMPANY OVERVIEW
Unilever was founded by the merger of British
soapmaker lever brother and Dutch margarine producer
margarine unie on 2nd September ,1929. Products of the
company are available in 190 countries.
• Segmentation of products of the company is beauty
and personal care ,foods and refreshment ,cleaning
products and home care.
• Unilever is one of the oldest multinational company
and largest buyer of media in the world (Unilever,
2019)

MANAGER
Manager is the representative of the organization
and have responsibility to organize, manage and
administer the organization. A person who
performs managerial functions primarily. Manager
cab be a person who is responsible for a part of a
company or for whole organization.

TYPES OF MANAGER
TOP MANAGERS
FUNCTIONAL
MANAGERS
TEAM MANAGERS
LINE MANAGERS

ROLES OF MANAGER
Following are the roles of a manager
1. Figurehead
2. Liaison
3. Monitor
4. Spokesperson
5. Disturbance handler
6. Entrepreneur
7. Provide information etc.(Wesselink, et al, 2017)

CHARACTERISTICS OF MANAGER
• Good communication skills
• Problem solving ability
• Result oriented
• Ability to plan every step
• Find out right job for each person
• Delegation
• Confidence
• Time management(Wesselink, et al, 2017)

LEADER
A person who influence, inspire, encourages and
motivate people or group of people in order to
achieve a particular task or goal called leader. In
other words can say that leader is a person who
influence and convince other people to follow and
develop confidence in people to accomplish a task.

ROLE OF LEADER
• Communicate clear instructions to team
• Listen and support team member
• Provide training
• Develop strategy to achieve a goal
• Monitor progress of team member
• Encourage group decision and use team approach
• Empower people (Wu and Parker, 2017)

CHARACTERISTICS OF LEADER
• Positive attitude
• Trustworthy
• Commitment
• Creativity
• Ability to inspire
• Ability to communicate
• Integrity (Wu and Parker, 2017)

DIFFERENCE BETWEEN
MANAGER AND LEADER
MANAGER LEADER
Manager focuses on to minimize
risk and do not try to make more
changes in working system.
Leader take risk by trying new things
and initiate changes and innovation
in the organization.
Manager’s main aim is to focus on
process and structure to
accomplish goal and ensure that
system are at the place to
achieve better outcome.
Leader focuses on people such as
stakeholders , leader’s main is to
develop trust by consistently
fulfilling their promises.
Manager very rarely allow
employees to take part in the
decision making process.
Leader encourage subordinate to
take part in decision making and
respect views of subordinate.
Manager assign task and
control/supervise employees.
Leader encourages idea and coach
tem members.
Managers set goal and think for
short term
Leader sets vision and think for long
term.