Leadership and Management Report: Unilever's Program Analysis

This report provides an in-depth analysis of leadership and management principles, focusing on the context of Unilever, a British-Dutch multinational consumer goods company. The introduction sets the stage by highlighting the importance of effective leadership and management in achieving organizational goals and objectives. The main body delves into the core concepts of leadership and management, exploring various leadership theories, including behavioral, transactional, and autocratic leadership styles. The report emphasizes the differences between leadership and management, discussing the roles and responsibilities of leaders and managers. It also evaluates leadership development programs, identifying their benefits and implications for Unilever's future leadership. The report draws on the perspectives of various authors and researchers to provide a comprehensive understanding of the topic, offering insights into how leadership and management contribute to organizational success. The conclusion summarizes the key findings and reinforces the significance of effective leadership and management practices.

Leadership and
Management

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Concepts of leadership and management along with various leadership theories.................3
Evaluate a leadership development programme.....................................................................8
Identify and evaluate the benefits of this leadership development programme...................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Leadership and management are two essential pillar that leads and organisation to gain
top position in market through performing all work in an effective manner. This is leading
management to complete task and objectives with a simple approach. Small or large business
both performs all organisational work in right manner that make a success in market through
designing strategy that leads management to develop a right vision in organisation that leads to
accomplish resources in an effective manner. This report is written from perspective of Unilever
which is a British-Dutch multinational consumer good provider. It’s headquarter is situated in
London, England from where organisation provides consumer goods at global level (Rudolph,
Rauvola and Zacher, 2018). In the present scenario, leader plays an important role to complete
all task and operations in an appropriate manner by influencing more number of individuals.
Along with this organisational manager are the one who has skills and learning experience that
helps to design different roles and responsibilities in making better goals and objectives. On the
other hand, manager of organisation operate its functions for enhancing overall productivity and
working performance in an organised manner. The leaders and managers perform different
function within organisation through which better results are gained for returning working
behaviour that make enhance to improve working behaviour of employees. With understand of
different circumstances it is identified nature generate difference between leader and manager to
complete and manage organisational work by delegating into different task. Moreover, report
highlights on theories of leadership and management theories along with identifying leadership
and management (Podsakoff and Podsakoff, 2019). Leadership development programmes will
also include in the upcoming report that demonstrate review in the future which is used for
Unilever future leadership program. Along with this management is also focused in completion
of work through understand of task and operations as per individual and organisation.
MAIN BODY
Concepts of leadership and management along with various leadership theories
From the perspective of Susan ward, 2019, leadership refers to the art through which
leader motivates the group of all teams and individuals for accomplish of organisational
objectives and goals. The main motive of leadership is to complete all work and operations
through analysing all aspects that guide all individuals for meet with need of company and also

the workforce. Leadership is also linked with the up-gradation of overall organisational
performance workforce and also company. Effective leaders also develop and enhance the
bottom line of company. If the leaders are not capable to meet with requirements as per business
that also manage stakeholders of organisation for generating more profits within the
organisation. On the other side, management is defined as completion of work through engaging
teams for completion of project through managing work with group members (Okçu, 2014). On
the other side, leadership undertakes different traits which is used by management or manager
through managing organisational work with used of different resources in the disposal method.
Leadership undertakes various aspects that make better communication, inspiration, supervise
and inspire other individuals for completion of work by implementing primary skill for complete
of work as per successful leaders. This is the quality of leaders that makes them to make
naturally results through completing all tasks that leads management for completion of work
with high abilities that make better comparison with others. There are different roles performed
by leader and it turn into responsibilities which leads to pursue dreams and objective of
organisation in right manner that leads to accomplish top position in market. From the viewpoint
of Vikash Kumar, 2019, management can be defined as the process that include different factors
related with planning, organising, controlling and directing different abilities of organisation to
work in a systematic manner. Managers are also known as body of knowledge and the practices
that are used for making effective decisions techniques in order to analyse and measure various
conditions of organisation. Management also refers to a process which undertake authority,
various factors of production and utilisation of resources with effective manner for enhancing the
economy of organisation (Murphy and Murphy, 2018). This also refers to the process of
accomplish organisational goals and objectives within decided period of time. Along with this it
also refers to complete of work in an effective manner so efficient results are gained by
management in making right areas that assign better goals and objectives to gain desired results.
It is also related with efficiency of organisation that make effective outcome for obtain better
outcomes by making efficient results that satisfies all activities to make effective outcomes. This
is also related with the efficiency of organisation in which more number of individuals are
validate to reduce production cost. It is also related with managing and performing all operations
to collect right information through coordinating among all activities. So it results management
is able to generate strategy which helps in accomplishing objective properly. This also refers to

the principle might collects entire efforts of organisation which is leading business area to gain
short and long term objectives by managing all business with implementing adverse efforts for
making effective utilisation of resources.
With the view point of Joan Cheverie, 2016 it is identified that there are some difference
exists between leadership and management such as change in their roles. The leader and manager
perspective is used by all organisation but some time objectives and goals of organisation are
interchanged (Lantu, 2015). Managers are those individuals who perform various responsibilities
for completion of work according to operations and functions that offer various welfare on
organisation. Manager also have quality of leadership but it is used to carry various
responsibilities for leadership as well. In this management also provides effective
communication to all employees for fulfil of all responsibilities and leadership in an appropriate
manner. For this management must implement effective communication, motivation of
employees, guiding and inspiring all workforce for building courage that raise productivity level
of organisation. This refers that all managers are not able to work as per leaders but of them are
able to work with strong leadership skill. In many of the retail organisation employees follow the
rule of manager but this is only because management is obliged to perform all functions and
operations that leads organisation to accomplish organisational goals and objectives. The duties
of the manager are to provide description of job which is followed by all employees in proper
manner. Along with this manager are also responsible for recruiting, promoting and rewarding
employees that is developed according to behaviour and performance of employees. Further, the
major difference between organisational leadership and management is that this is not
compulsory for leaders are also able to obtain authority but managers are responsible as well as
authorise in managing completion of work and making effective decisions according to the
convenience or situation (Langham, 2018). Moreover, organisational work is different from
nature, attitude and behaviour of employees to perform each task properly. Leaders are more
passionate towards organisational work that also makes interest for solving different task.
Leaders are also more passionate to solve make interest for solving issue as per individual. While
manager ensure that with better performance organisation is able to calculate cost. On the other
side, power of leader is also not tangible that also not sure to remain for long time period so the
manager also able to complete work as per several decisions for developing productivity of
organisation. Along with this according to the perspective of Nikita Duggal, 2020, manager and

leaders hold some similarities and differences. As per Kotter organisation also state that there is
no well management is performed either it is controlled by leader or manager. Both leader and
manager are two different distinct personalities which perform different action and activities to
manage organisational work and operations. In the present scenario manager are those
individuals who promote and built stability in organisation. The administrators are those that
assemble and advance the soundness inside the organization and the pioneers embed the changes.
Initiative has the job to gain the genuineness and trust between the organization and the
representatives and that is same as the administration. The two of them assemble the positive
culture and better condition that bestows put stock in the representatives (Kouzes and Posner,
2018). They play the intriguing activity inside the organization and attempt to up-increase the
working expectation of the organization. Both of the top authority leaders and the manager
attempt to bring the advancement and positive changes inside the organization by which they
working standards and execution will get created and related.
According to the perspective of Ben Mulholland, 2019, Behavioural theory of leadership
isn't obligatory that all the pioneers work with more productivity. There is an expression as like
that "extraordinary leaders or developers are born, not made" that is the significant explanation
for the successful and productive pioneer. There is distinctive quality that is overseen and
performed by the pioneers. As there are diverse rationale is holed up behind the pioneer they
convey consistency with them and impact others to aside from the change. They have that
conduct through which they could draw in the huge number of individuals and they have the
intrinsic quality in them that makes them an extraordinary pioneer. There is some unique conduct
of the pioneers as like the undertaking focused in this the pioneers must work with the fair
structure and it incorporates all the diverse viewpoint according to the portrayal (Karagianni and
Jude Montgomery, 2018). They never maintain a strategic distance from the human conduct and
consistently attempt to get into the profundity so as to give the better arrangement. It embeds the
distinctive conduct as like starting, explaining, arranging and the get-together of the data in
precise manner. Individuals arranged pioneers are those that puts forth an attempt to satisfy the
need and request of the workers. They generally empower, tune in, watch and love seat the
different as like the guide and gives the particular way to follow the achievement and
advancement (Timm, 2019). Participative authority is the style where the pioneer could generally
show up in each kind of condition and persuades the others with more consistency and exactness.

It incorporates the correspondence, coordinated effort, designating, empowering and gathering
the input so as to ad lib the working methodology. The norm heads are the one that think as same
as the trough and have a basic methodology wherein they attempt to fulfill the prerequisite and
request of the representatives (Humphries-Kil, 2019). It incorporates the age of the criticism,
sensible dissemination of the assignment and has the absence of adaptability and therefore
changes the undertaking in suitable way for completion of project in an effective manner. In-
different leader which is also recognise as per improvised leader that work with adoption of
diverse behaviour and also leads to assess different priorities with the preference of and
motivated to work through developing effective relation with leaders. This also consists that
there are various norms are present in market that consists of developing self-preservation,
evading and also face the challenge that is related with lack of communication skill. Along with
this there are some autocratic leaders are focused to work with strict discipline that leads
management for completion of work in a desired manner for gaining effective outcomes. This
also help organisation to remove extra pressure from employees at peak time period. It also
consists of different behaviour that not like excuses, work with deadlines, target accomplishment
and complete of work with more productivity that directly reduces challenges and prefer to work
with right feedbacks. Along with this there are various approaches present that leads leaders to
solve different situations and work as per right behaviour of employees.
With the view of M. Johan, 2017, transactional leadership works as the desired approach of
leadership that is used by leaders to make focus on different role of organisation. Supervision,
collective performance in the groups refers to develop better kind of leaders. Moreover, in order
to generate strong believe among employees it is mandatory to implement effective leadership
style and transactional leaders believe on its employees for completion of organisational work in
proper manner (Frost, 2014). There are some assumptions also implemented in transactional
leadership which make believe that leaders boost more clarity in an organisation to complete all
task in a specific manner. This also helps individuals to overcome from several problems in an
easy manner. These results all the consequences which is generating issue or challenge for retail
organisation are solved by management with support of experience and knowledge used by
management in an appropriate manner. Further, transactional leadership consists of two different
aspect which is punishment and rewards. So it is also help management to work with two

different areas that is enhancing management area for obtaining longer results by motivating
individuals according to requirement of individual.
Evaluate a leadership development programme
Training and development work as an effective leadership process that helps the leaders for
getting better results (Field and Brown, 2019). This is important for an organisation to implement
leadership and training programmes for getting effective benefits that leads management for
obtaining better position in market. There are numerous importance of leadership exists in the
market which influence leaders to implement right training and development process that make
better motivation, self-development, inspiration and positive attitude among employees for
completion of organisational work according to desired objectives and goals. So the program of
leadership and development leads organisation for generating better usefulness from training
programmes. This is also mandatory for Unilever to work with right leaders so better and
effective results are gained by management to implement better training programs that make
right and appropriate balance among all individuals for completion of each activity in order to
develop better working performance that satisfies needs and wants of customers by
implementing programs that build morale and enthusiasm among individuals which reflects
better working performance in organisation. Moreover, this program also adequate leader to
influence overall workforce for joining the training program who are engaged in the operations
and functions of Unilever. This results better and effective leadership program developed to
trained Unilever employee’s so training and development program works as an important
program for satisfying needs and wants of employees (Ellis and Abbott, 2020). Moreover,
leadership and management obtain the importance of Unilever because individual follow similar
and right results for obtaining better objectives that contribute to gain extra benefit by solving
organisational query in an effective manner. With the help of leadership program, there are
various opportunities are provided by leaders that support Unilever to accomplish organisational
goal and objectives in an effective manner. Leadership program are also helping top authorities
to make better and effective communication that enhance productivity of overall organisation by
transferring all information in a transparent manner and within minimum time period.
Leadership future leader programme
In the present scenario, Unilever is performing their work at global level so it is mandatory for
management to develop an effective leadership programme that enhance capability of all

employees for performing all work in a systematic manner. UFLP is a programme that is used
for preparing graduates to complete all work as an effective leader. This program consists
different placements that are related with across functions, formal training and business
mentorship to trained individual through improving their skills, capabilities and learning.
Unilever and all its programme are recognised as a better aspect such as goodwill of respective
organisation is effective (Connolly, James and Fertig, 2019). So the programmer which are
developed by management relates are designed specifically for Graduation. It refers that the
eligibility criteria for entering into the programme is that an individual must gain the knowledge
and a degree with a minimum level of graduation. Moreover, Unilever design various
programme structure because it helps the management to complete their work in a systematic
manner. Almost all organisation which are performing its operations at global level perform its
task with the help of a selective structure such as an organisational structure leads management
to complete all operations and functions with in an accurate manner that support to accomplish
organisational goals and objectives of Unilever. From the perspective of Unilever future
leadership programme management also develop a right programme structure that is designed
with aspects of various functions such as Marketing, human resources, research and development
etc. for recruiting right individuals and from perspective programme of UFLP, structure leads
individuals to recruit and provide better career option to individuals by enrolling them into
organisational programme in order to encourage individuals to work within retail industry.
Moreover, individuals get various benefits by registering themselves into the programmes of
Unilever such as to take an opportunity for entering into retail industry and to start their career
with a reputed organisation that provides more value in professional growth. Training is a crucial
aspect for Unilever and there are different types of training methods are exists to boost
professional career option of a person. Unilever is a global retailer organisation that is focused to
obtain top position within global market and it is probable with help of engaged workforce. So
Unilever adopts functional training program that is usually related with methods of job training
(Bush, Bell and Middlewood, 2019). The main motive to implement job or functional training
program is to provide advanced level teaching to the individuals. Example- Supply chain
department of the organisation bought new equipment for completion of work in minimum time
period than functional training is provided by management to individuals to complete operations
with implement of new programmes. Functional training also provides selective and better

training programmes that improves better outcomes in an organisation. Functional training
programme the general capacity of an individual that boosting engagement of workforce in
quality and perseverance, and creating opportunities and individual capacity to gain constant or
regular learning so that organisational work can be finished without any difficulty. Contrasted
with traditional preparing, the advantages of training programmes will in general out-gauge
everything else in light of the fact that it's really focusing on the developments of individuals for
each day (Bell and Harrison, 2018). So utilitarian preparing sustain the person to increase better
advantages through inclining routine activities on everyday schedule which facilitate a person to
finish hierarchical job without any problem.
"Most of the functional training program are balanced out and expect to select other colleagues
or gatherings that help to help the bigger ones, which will help forestall over preparing of a
solitary gathering and giving off base outcomes", clarifies Gavin. "Having the option to target
explicit professional region on a machine can likewise help forestall those awkward nature in
pose and forestall negative outcomes in probably the most well-known territories like in
performing individual job and duty".
Identify and evaluate the benefits of this leadership development programme
The Unilever future leaders programme (UFLP) is basically a three year program that
would be designed to prepare the graduates that would be the business leadership roles as their
program will includes the better placements in all the diverse function as like the business
mentorship, formal training and the field experience in sales that is of the short time period
(Unilever leaders programme, 201.). In this Unilever must have accept all the diverse disciplines
apart from the research and development and the supply chain as it requires the strong
qualification in technical field as like Food-related Science, Biological, Physical and the
Chemical field as well and in addition to this they have accept the engineering related and the
chemical or material disciplines (Karagianni, 2018). In order to manage the supply chain, it is
most needed that the individual has the effective background in the Chemical, Mechanical,
Manufacturing, Electrical and the other branches of engineering. In addition to this they have
accept the Business, Design-related, Mathematics and the Technology disciplines as well. It is
being more helpful not only to the individual but to the organisation as well and that are as
defined below as:
For an individual

The Unilever will have work with the purpose to make the commonplace even more
sustainable by which the effective decision making will get implement and the better world will
get changed. Unilever believes to be best with their people and for that offer the flexible benefits
and the rewards will get developed that is more supportive for their business and its
development.
Competitive Rewards: Unilever must get provide the competitive salary to their
employees and that get start from the £32,000 and also get provide the annual bonus that is
completely based on the performance.
Learning and development: They have try to make the collective effort with their
employee and with that accelerate the learning by providing the hand-on experience, mentoring
and try to added the professional qualification by making the support in the further education
(ARASOMWAN, 2015).
Health and wellbeing: Unilever ensure that their employee keeps healthy and for this
they provide the on-site gym facilities, mental wellbeing resources and the health checkups on
regular basis.
Flexible working: Unilever has encourage their employee to agile the working and that
is as per the roles that get assigned to them by which the employee as empowered to work at any
time or at anywhere but ensure that business need get fulfilled.
For an organisation
Technology management: The technology is being everything as it helps to maintain the
sustainability all around the world and helps to perform the measurement, marketing, selling of
the products as from online platforms.
Customer development (Sales): In this the individual has learn to work closely with the
customers and pioneer the new range of products and concepts (Tingle, 2019). It will ensure that
the all will have the brand everywhere and anywhere and with that help to make relation with all
the customers and with the retailers as well.
Finance: In the Unilever the financial management is more than the number as it is the
lifeblood of the business and helps to make more decisions by making the direct influence on the
development, health, growth by which better vision will get developed.

CONCLUSION
From the all above information and report it is concluded that management and
leadership play an essential role for the success and development of organisation by performing
different roles and responsibilities such as to motivate employees, deciding management
objective and many more. These results with right and effective leadership companies are able to
gain top position in market. This report also includes various concepts that are related with leader
and manager which is defined according to guidance of different authors and as per literature
review. In this manager perform different roles in an organisation and operate different functions
as well as operations to accomplish better growth and development in an intense competitive
market. Further, managers are recognises as the representative of organisation and implement as
well as follow different norms. It also ensures that leaders also follow decided rules and
responsibilities. On the other side, leader perform role of motivating all engaged work force for
completing all work in an organised manner to gain better position in a competitive market.
Along with this there are various leadership theories are supporting the operations and functions
of Unilever for completion of organisational work in a desired manner that enhance the
productivity and profitability for Unilever. This report further cover the similarity and
differences between the programs, roles and functions of leadership and management that make
impacts on functions of Unilever. In the end, Unilever future leadership programmer is also
included in the report for developing an effective program structure that accomplish
organisational goals of business by adding more value in operations and functions of company.

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ONLINE
Unilever leaders programme. 2019. [Online] Available through:
<https://careers.unilever.com/uk/en/-grads-schemes->.