Unilever: Management and Leadership in Business Development Report

This report provides a detailed analysis of management and leadership within Unilever. It begins with an overview of Unilever's organizational structure, highlighting the roles of product type divisions, corporate executive teams, and geographic divisions. The report then differentiates between managers and leaders, outlining their respective roles in achieving company objectives, fostering innovation, and managing risk. The analysis extends to specific situations, such as business development and new product development, illustrating how managers and leaders apply their skills. The report explores chaos theory and management by objectives, and situational leadership, providing insights into how these concepts influence Unilever's operations. Finally, the report assesses the impact of leadership and management on organisational growth, staffing, and overall business success, concluding with recommendations for enhancing leadership effectiveness within the multinational company.

Management and Operations

Brief introduction to the organisation and
management structure
 Unilever is following the corporate structure which is responsible for ensuring
adequate support for product innovation.
 The system builds in Unilever structure is just only to develop interconnection
between various organizational components, such offices and teams (Unilever
Organizational Structure for product innovation, 2018).
 Currently company structure full fill the requirement of corporate needs in terms of
managing product across the different operation areas across the world.
 The present company structure adhere the responsibility of other diversified global
operations.
 Unilever management structure includes some following hierarchy such as Product
type divisions, Corporate executive teams, Geographic divisions.

To Be Continued
Product type divisions : This is the product divisions that helps company to manage
the Unilever development, manufacturing and distribution sales.
 In other words, Corporate managers full fill the needs of its potential consumers
by supporting market research.
 This diverse strategy works for Unilever for their distinct portfolio of products.
 Company deals with four major product segments personal care, foods, home
care and refreshment.
Corporate Executive Teams :
 This is secondary stage of company structure, which is based on business
functions.
 Such as finance, marketing, HR, R&D, Supply chain, etc. following are the
company corporate executive team.

To Be Continued
Chief Executive
 HR
 R&D
 Supply Chain
 Refreshment
 Personal Care
 North America
 Home Care
 Finance
 Legal
 Food
 Marketing & Communications

Defining the role of managers and leaders and
differentiate between management and leadership.
 Manager is a person who manages the work in order to accomplish the
company aims and objectives. Manager role is very much essential for the
company to ensure the proper activities and growth of the business. Manager
basically responsible for controlling, managing, directing, coordinating etc.
 Leader is a person who influence his subordinates or employees towards the
task accomplishments (Chreim, 2015). Leader can be anyone within the
organisation who have capabilities to lead people and get the best work out.

To Be Continued
Roles of Managers & Leaders
Leaders create a vision or managers who creates goals as per the company
requirements. Leaders are the person who always ensure the employee benefits.
Besides, mangers are who only want objective to be fulfilled within given time.
Leaders role is to innovate something new within the company. Contrary,
Managers who maintained the same structure of following the work.
Leaders role is to think something unique or manager role is to just copy previous
manner of performing the work.
Managers never take risk or challenges they were always avoided such
circumstances rather leaders are the person or an individual who attracted by the
risk just to get success.

Difference between management and
leadership
Basis Leadership Management
Meaning Leadership is the inbuilt skill that an
individual used in within the business.
Management is the skill or an art
that helps person to perform work
into systematic manner.
Basis Leadership based on trust, loyalty and
support (D’Innocenzo, Mathieu and Kukenberger,
2016).
Management is the process that
controls the other functions and
activities to ensure business success.
Power Leadership influence employees,
subordinates towards the task
accomplishments.
Management helps to recall the
employee roles and duties under
which they need to work within the
company.
Focus On It focuses on encouraging working
environment to adopt new changes or
innovation.
It focuses on bringing company,
employee stability by following the
proper code of conduct.

Explaining the different roles of management and
leadership in application to different.
Situation 1: In planning of business development
 Unilever is the big multinational consumer goods company who majorly focus
on consumer needs and company enhancement.
 Business development is the essential responsibility of business in every
company. In this situation manager is the play a very important role to form
strategies for new business development.
 Product lien managers have duty to plan different unique strategies to beat the
competitors.
 On the other hand, leaders of the company support the process by encouraging
or motivating the employees towards the task.

To Be Continued
Situation 2 : In new product development
 New product development is one of the major area that company has to work
on to maintained its sustainability in the market.
 Unilever mainly focus on the new product development strategy.
 That makes the good impact on the overall development growth.
 In this company situation manager is the person who assign task to employees
to think new ideas and thoughts.
 On the other hand, leaders are the person who conduct a session with
employees of brainstorming, ice breaking session, group meeting.
 These sessions help to bring new ideas and unique process.

To Be Continued
Situation 3 : To build up the team performance and solve conflict
 In order to develop the company performance and stability, it is very necessary
important for the company to sustained the employee performance and growth
within the organisation context.
 In order to perform any business function or an activity it requires the
involvement of employees full satisfaction and focused.
 In case of any conflict and misunderstanding. So in tat particular situation,
manger is the person who influence employees towards the task and conduct
meeting.

Chaos theory and management by objectives
Chaos Theory
 The main purpose of this theory is to evaluate the serious concern are of the
business which required high attention.
 It defines that a small change can make the big difference.
 In other words, it recommended to Unilever company through they can more
focus on the customer satisfaction and also often change the product as per the
customer needs and wants.
 Chaos theory of management catered the new change within the organisation to
get the customer attention and high growth possibilities.
 Basically, it exhibited a sensitivity to initial condition that would imply that two
trajectories of the fluid.

Principle of Chaos
 Butterfly effects : this effects grants the power to cause a hurricane in China
to a butterfly flapping its wings in new Mexico. In other words, this theory
wants explains that a small change can become the huge reason of failure and
success.
 Unpredictability : Unpredictability is the term which reflects the unfortunate
conditions. Because company never predicts or condition that complex system
in sufficient. Such it reflects that not anyone predicts the future situation of the
complex system.
 Order/Disorder: Chaos is not simply disorder. Chaos explores the transition
between order and disorder, which often occur in surprising ways.
 Mixing : This is the another term which explores and define that two different
elements will never end up with the same substance. They will give the two
different aspects. In other words. This term reflects that mixing can occur more
confusion among the management system.