Unilever's Gloss Essence: Marketing Strategy, SWOT & PEST Analysis

This report provides a comprehensive marketing analysis of Unilever's "Gloss Essence" lip gloss, focusing on its product description, target market, and application of core marketing concepts such as needs, wants, demand, market, and value. It delves into Sri Lankan consumer insights, highlighting preferences for quality, affordability, and natural products. The report includes a detailed SWOT analysis, examining Unilever's strengths (strong brand portfolio, extensive distribution network, R&D capabilities), weaknesses (dependence on few markets, product recall risks, organizational complexity), opportunities (emerging markets, health and wellness segment, digital transformation), and threats (intense competition, changing consumer preferences, regulatory challenges). Furthermore, a PEST analysis explores the political, economic, sociocultural, and technological factors impacting the cosmetic industry in Sri Lanka. The report concludes with an introduction to "Gloss Essence," emphasizing its stunning shades, lustrous shine, nourishing ingredients, comfortable wear, long-lasting formula, and SPF protection.