This report provides a comprehensive analysis of marketing management principles applied to Unilever's Dove soap. It begins with an introduction to marketing management and Unilever, followed by a description of Dove soap and an evaluation of its competitive environment using Porter's Five Forces. The report identifies opportunities such as geographic expansion and targeting male audiences, as well as threats including government policies and high competition. It also examines the impact of these factors on Unilever's business operations and profitability. Furthermore, the report discusses the marketing mix (4Ps) in relation to Dove soap and offers recommendations for improving brand positioning and reputation. The conclusion summarizes the key findings and emphasizes the importance of effective marketing management for Unilever's continued success with Dove soap. Desklib offers a variety of study tools, including past papers and solved assignments, to support students in their academic endeavors.