This project analyzes Unilever's product mix as a key element of its overall marketing strategy. It begins with an overview of Unilever, including its history, global presence, and diverse product portfolio spanning food, refreshment, home care, and personal care categories. The assignment focuses on the 'Product' element of the marketing mix, discussing the variety of products, packaging strategies, and how Unilever products cater to consumer needs. The analysis references Unilever's commitment to quality, which helps in gaining a competitive edge in the market. The project incorporates a PowerPoint poster with images and references, as required by the assignment brief. The project provides an understanding of Unilever's approach to product development, brand management, and market positioning within the competitive consumer goods industry.
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