Analysis of Marketing Roles & Interrelationships within Unilever

This report provides an overview of the key roles and responsibilities of the marketing function within an organization, using Unilever as a case study. It examines the various functions of marketing, including market research, promotion, sales, customer service, finance, and product planning, highlighting their importance in decision-making and customer relationship management. The report also explores the interrelationships between marketing and other functional departments such as finance, human resources, and technology, emphasizing the importance of these relationships for organizational success. Specific examples are provided to illustrate how these interrelationships contribute to effective business operations and strategic goals. The conclusion summarizes the key findings, emphasizing the role of marketing in organizational growth and development. Desklib offers a range of solved assignments and study resources for students.

Marketing Essentials

 Marketing is the process that help the business for selling and advertising
their products and services which might include the promotion and so on
activities.
 Unilever is the multinational consumer goods company which contain
various types of products and services for their consumer.
 This report will explain about various key roles and responsibilities of the
marketing function in context with organization.
 Along with this also examined about interrelationship between marketing
and other functional in organization.
INTRODUCTION

 Marketing function that could be defined as expanding about the various
roles and responsibilities of the business which might be helpful for
identifying about the products in market and helps for various promotion
activities.
 There might be some common function hat may involved the market
research, promotion, sales, customer service, finance, products planning,
development process and so on.
 The marketing function that could help the organization for taking the right
decision and make their customer for working with high estimation
process.
Key roles and responsibilities of the marketing
function

 This could have their targeted customer about selling their products and
services.
 This could be crucial role in organization and try to make their relationship
which could make their highlights about various working things.
 The marketing function have their main role for knowing about their
customer and how usually they are required for taking benefits about
products.
 Transporting, storing, standardization and grading, financing, market
information, buying and risk taking this could take some of the consist
about various strategy for which the customer can easily take their
products and services.
CONTD….

 The interrelationship between marketing and various other functional in
organization that could keep the Unilever for working with high system
and make sure for keeping their proper estimation in work.
 Marketing relationship with finance:
This could be make sure about that finance department in the
organization must be make their relationship with the marketing and
information technology department in which they can easily complete over
their work. This could also require for keeping their work through having
he various sources and makes sure for keeping them with marketing
departments.
Interrelationships between marketing and
other functional

 Marketing relationship with human resources:
As they have the better relation with the employee and many marketing
department for which they can make the proper sales in their organization.
While this might be also important in taking their benefits and investigation
to the firm management. HR can make their control over the resource for
their employee with using the optimum resources. They also take the
decision for betterment in the organization for taking the right steps.
 Marketing relationship with technology:
As the marketing department have the interrelationship with the IT in which
they can easily make their better performance. This might be also help the
Burberry for making their business success and have the promotional
activities. Managing liaison with the local retailer and vendor. This section
can also decided for handling the social media and also make the innovative
websites for the organization in making the content for their customer.
CONTD….

 From the above report it had been concluded that, key roles and
responsibilities for the organization and that could make the business for
working with high estimation.
 Along with this marketing function that could help the business for taking
the effective place and make sure for having their position in market.
 In keeping the interrelationship with various departments that could help
the organization for knowing about how the market place have been
growth and developed with taking any other departments helps.
 This could also led with having they impacted and bring more relationship.
CONCLUSION

 Akash, S., 2020, September. Small and Medium Enterprises (SMEs) using
E-brands and Multiple E-Marketing Channels to Dominate Global
Ecommerce Industry. In 5. International EMI Entrepreneurship and Social
Sciences Congress PROCEEDINGS E-BOOK (p. 58).
 Tamilia, R.D., Ferrell, O.C. and Hopkins, K., 2020. Conclusion: Marketing
Education and the Future. In Marketing Channels and Supply Chain
Networks in North America (pp. 53-61). Springer, Cham.
 Helmold, M., 2020. Supply Chain Management and Distribution Channels.
In Total Revenue Management (TRM) (pp. 61-69). Springer, Cham.
 Schweiger, E. and et.al., 2020. Managing the luxury shopping experience:
implications for retail channels. In Research handbook on luxury branding.
Edward Elgar Publishing.
REFERENCES