Marketing Analysis: Roles and Responsibilities at Unilever Report

This report provides an in-depth analysis of the marketing function within Unilever, a leading consumer goods company. It begins with an introduction emphasizing the critical role of marketing in today's competitive market. The main body of the report delves into the roles and responsibilities of marketing at Unilever, including brand awareness, customer base expansion, market research, and customer relationship management. It also explores the interrelationships between marketing and other organizational functions such as Human Resource Management and Information Technology. Furthermore, the report highlights the significance of these interrelationships for achieving organizational goals. The conclusion summarizes the key findings, emphasizing the importance of effective marketing strategies for Unilever's success. The report also references relevant books and journals to support its analysis.

MARKETING ESSENTIALS

TABLE OF CONTENT
 INTRODUCTION
 MAIN BDOY
 CONCLUSION
 REFERENCES

INTRODUCTION
 Marketing is very mandatory and necessary function for an organisation within
market place.
 In this modern and dynamic world, there is huge competition within each
industry and sector, so that no business can survive in market without
conducting different practices of marketing.
 Currently most businesses are taking lots of productive steps towards making
their marketing functions very effective to gain huge competitive advantage in
market place.
 This presentation discusses marketing function of Unilever.

MAIN BODY
 Roles and responsibilities of marketing
 Marketing function is very essential to Unilever company for boosting its
performance in market place, in which some major roles and responsibilities of
marketing function has been discussed below;
 Aware customers about the brand
 This is one of major function of marketing in Unilever.
 Basically, when a company runs different marketing campaigns in market place, then
it will enable to aware customers and people about its different products and services.
 This is the main reason that, this function is very essential to existing consumer goods
company for aware customers about its wide range of products and services.

CONTINUE….
 Contributes in gaining large customer base
 Marketing function contributes in Unilever for gaining large customer base in
international consumer goods industry.
 When company’s marketing department advertise on different marketing channels,
like; posters, Television, and social media etc. then these advertisements of
company attracts lots of customers towards brand.
 At the end, company enables to gain very large customer base in market place.

CONTINUE….
 Market research
 This is another major role and responsibility of marketing function in the
business.
 Basically, each business has always required to conduct market research for
getting information customers’ demand, wants and needs.
 That’s why marketing department of company visits in different segments
of market for conducting market research.
 While conducting market research the department of marketing mainly
interacts with customers and people within market place for knowing their
basic requirements, needs and demands.

CONTINUE…
 Maintains effective customer relations
 In this higher competitive era, each business wants to maintain effective relations
with different people or customers within market place.
 In this situation, marketing function is the best way to Unilever for building very
positive relationship with various customers in market place.
 For making this relationship, marketers of company visit in different selected
market segments to communicate and interact with people or customers.
 In this situation, when these marketers proper interact with customer, then these
customers feel valued by the company, and then they simply take decision for
buying products and services through Unilever.

CONTINUE….
 Roles and responsibilities of marketing relate to the wider organisational
context
 Responsibilities and roles of marketing function is fully interrelating with the
wider organisational context.
 Marketing and Human Resource Management
 Currently both functions of company called marketing and HRM can’t achieve
their final objectives without maintaining effective relations within each other.
 For example; the marketing team has always required to use some higher
skilled and talented marketers and employees within its workplace.

CONTINUE….
 Marketing and Information Technology
 In this modern and dynamic world, marketing department within each business
have to use different technological tools and gadgets within its daily operations
for gaining its final objectives in decided time period.
 In this situation, marketing department at Unilever always contacts to IT
department of company for implementing different technological gadgets and
tools within its workplace
 The information technology department works according to marketing
department’s instructions in order to implement gadgets and tools in marketing
department’s workplace.

CONTINUE….
 Significance of interrelationships between marketing and other
functions
 Interrelationship between marketing and other functions is very
helpful to Unilever for taking very productive work from it’s all
functions.
 By making effective relationship with various functions of company,
the marketing can be simply achieved its different objectives in
decided time period within market place.
 This interrelationship promotes a healthy and happy work culture
within business environment of company which can motivate to
existing employees for putting their lots of efforts in workplace.

CONCLUSION
 On the basis of above findings, it can be concluded that Unilever can’t
maintain its effectiveness within market without running its various
operations of marketing.
 Currently marketing function plays a very productive role to this consumer
goods company for gaining large market share within the world.
 However, the marketing management should use some effective marketing
strategies, like; STP, 7Ps of marketing mix, SWOT etc. to enable itself for
playing more productive role to company.

REFERENCES
 Books & Journals
 Länsipuro, H., 2020. Capability Maturity Model for data-driven marketing.
 Polec, A., 2019. The Role of the Chief Marketing Officer in Higher
Education: Leveraging Bureaucratic and Network Power to Effect
Change. (Doctoral dissertation, University of Pennsylvania).
 Hole, Y., Pawar, S. and Bhaskar, M. P., 2018. Service marketing and
quality strategies. Periodicals of Engineering and Natural Sciences. 6(1).
pp.182-196.
 Yi, Z. G., 2017. Marketing services and resources in information
organizations. Chandos Publishing.