Analyzing Marketing Roles & Responsibilities: A Unilever Case Study

This report provides an overview of the key roles and responsibilities of the marketing function, focusing on Unilever as a case study. It highlights the dynamic nature of the market, the importance of understanding customer needs, and current and future marketing trends like digital marketing and virtual reality. The report details how marketing functions contribute to brand awareness, strategy implementation, and profit generation for Unilever. It also explores the connection between the marketing team and other functional units such as production, finance, and human resources, emphasizing the importance of collaboration for effective strategy development and product design. The report concludes that marketing functions and tools are essential for achieving marketing goals by providing market analysis and insights into customer buying behavior, ultimately enabling Unilever to design better products and services. Desklib offers a range of resources, including past papers and solved assignments, to support students in their studies.

MARKETING ESSENTIALS

 INTRODUCTION
 MAIN BODY
 TASK 1
 Key roles and responsibilities of marketing function
 Role and responsibilities of marketing for the Unilever
organization
 REFERENCES
TABLE OF CONTENTS

 Marketing is the promotional
activity of the company’s
product.
 Marketing includes tools and
strategies to be implemented so
that it will help the organisation
in designing their products.
 Unilever company of UK is the
leading consumer good
company which offer health
care products to the customer.
INTRODUCTION

TASK 1
 Key roles and responsibilities
of marketing function:
 Marketing is the main function
of the organization for the
promotional and advertisement
activities of their items.
 It involves tools and strategies
for the implementation.
MAIN BODY

 Nature of market is always
dynamic it does not remain
consistent as new technologies and
new market trend influence the
environment of the market.
 Company's main aim is to provide
better product and services to their
customers.
 Company has good customer base
as because of their good marketing
and for their quality product.
CONTINUE….

 Current and future trend of the
market:
 Current market trend for the
Unilever company allow them to
design their product and services
according to the market demand so
that they will be able to achieve their
goals.
 Current marketing trend
 Digital marketing:
 Digital marketing is the widely used
technology through which company
can easily reach to wide range of
customers.
CONTINUE….

 Future marketing trend
 Virtual reality:
 Virtual reality technology
allows the company to
create a virtual
environment as through
which they can easily fill
the difference between
experience and operation
CONTINUE….

 Important roles and responsibilities of
marketing function are as follows:
 Marketing function plays an important role
for any organization as it create a brand awareness
of the company among the audience.
 Marketing functions help the organization to
implement better strategies to achieve maximum
sale of their product
 Analyse the need of customer's:
 For every organization their customer plays an
important role for the success of their company.
 Unilever company also implement this function to
analyse their market trend as what customer want
in their product and services.
CONTINUE….

 Foresee customer demand:
 Marketing function helps the organisation
to foresee the requirement of their customer. It the
basic step to identify the needs and behaviour of
the customer.
 To assure the customer need:
 This is the main objective of the marketing
function tom satisfy the customer's need through
company's product..
 Producing profit:
 Marketing function provide different and
effective approach to the company to promote
their product.
 Therefore, marketing function helps the Unilever
organization to add value in their product and
services to earn more profit for their company.
CONTINUE….

 Role and responsibilities of marketing for
the Unilever organization
 The role and responsibilities of marketing
function is same for the business-to-business
and business-to-consumer which includes
product advertisement, social media
marketing, direct marketing.
 As marketing is the essential strategy for the
organization to develop a position of their
company's brand in the market.
 For Unilever company it is essential for them
to effectively implement the marketing
function to achieve the marketing goals of
their company.
CONTINUE….

 Connection of marketing with different
functional unit of the organisation:
 Relationship between other department can
influence the marketing strategy.
 As for the Unilever organisation if their marketing
team connect with other department. it will help
them to develop better strategies as opinion from
different department .
 Marketing team can connect with production
team:
 Relation with the production team can ensure the
better production of the product which meet the
customer's need and desires.
 As useful research information processed in a way
so that it will enable the customer to but company's
product.
CONTINUE….

 Marketing team can connect with
finance team:
 Marketing team connect with the
finance department so that they work
accordingly to the budget decided by
the company's finance team.
 Finance team gives the set budget
which helps the marketing team to
invest accordingly otherwise it will be
difficult for the company to maintain
their financial statement
CONTINUE….