Unilever Case Study: Impact of Marketing on Brand Image - Research
VerifiedAdded on 2023/03/29
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Project
AI Summary
This research project investigates the impact of marketing and advertising strategies on Unilever's brand image. It assesses Unilever's marketing and advertising approaches, compares its brand image to competitors, and determines the effect of these strategies on its brand perception. The analysis employs thematic analysis to evaluate customer perceptions and the effectiveness of various advertising mediums like television, radio, and print. Key findings indicate that marketing and advertising significantly contribute to Unilever's brand awareness and customer engagement. Recommendations include complying with government regulations and leveraging new software for enhanced advertising. The study concludes that strategic marketing and advertising are crucial for Unilever to achieve its objectives and improve overall performance.
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