Business Environment Factors Impact on Unilever Performance Report

This report provides an analysis of Unilever's business environment, focusing on the impact of various factors on its performance. It begins with an introduction to the dynamic nature of the current business environment and the strategies firms develop to achieve their goals. The report then explores different types of organizations, including private, public, and voluntary sectors, detailing their characteristics and purposes. It further examines the size and scope of different firm types, such as SMEs, multinational corporations, and international businesses, with Unilever used as a case study. The report concludes that the business environment significantly influences organizational performance, emphasizing the importance of strategic adaptation to mitigate negative impacts and meet consumer demands. References to relevant academic literature are also included.

Business and Business
Environment

Table of Contents
Introduction
Types of organisation and its purpose
Size and scope of different type of firms
Conclusion
References

INTRODUCTION
Current business environment is very dynamic in their nature so that
each one company has their own aim and mission to run all
enterprises activities in a appropriate manner. In order to achieve
goals and objectives in limited period of time, management of the
firm has develop strategies. By this they are analyse macro and
micro working environment and it impact on organisation
performance as well as productivity. In this report select Unilever in
order to know the impact of business environmental factor on their
performance.

Different kind of organisation and its
purposes
In present market, several type of business has run with different aims
so that each one firm has develop strategies in order to achieve goals
in given time frame.
Private sector organisation: Private ownership of firm that can not
regulated by government body has called private sector firm. They
are work for profits not for social cause and fully responsible for all
losses. In this sector four kind of business has run which may detail
below:

Cont...
Sole proprietors: Sole proprietorship enterprises has run by single person
in order to achieve profits that help them to survive their life in an
appropriate manner. They take decision with our considers others
opinion which is related to completing work appropriately resulted
owner are fully responsible for entire losses as well as profits
Partnership business: Two and more maximum fifty people work
together in order to achieve common goals and objective in limited
period of time its called partnership firm.

Cont...
SMEs: In this organisation, there are managing director with chief
executive officer and other line manager.
Large multinational: Firm those are operate their work into more then
one country has become multinational organisation. They have
matrix structure of enterprise.

Cont...
Public sector organisation: Government of the country has take
control on public sector firm in order to provide quality of goods
and services by consumers. They are responsible for profits as well
as losses.
Voluntary organisation: Voluntary organisation has run in order to
provide all necessary requirement to people those who are not able
to complete their physical needs in a appropriate manner.

Size and scope of different types of
firms
In present market scenario, several type of business has run and each
one have their own role, responsibilities, size, scope in order to
achieve goals in limited period of time. There are some organisation
with their scope as well as size are explain as follows:
Public Sector: The public sector firm regulated by government so that
they are directly responsible for each one decision and full fill all
losses if needed.

Cont...
Private limited companies: Private organisation has operate their
enterprise in order to gain profitability, sustainability and high market
position
Notional: Firm which are run their business activities at national level and
produce product and services according to one country citizen needs
and wants. They are total focus on local market environment.

Cont...
Multinational: It is a organisation which are control and owned goods
and services in more then one nation rather then home country. For
example, export import, investment in foreign countries, buying and
selling licenses in other nation etc.
International: Those company that are operate their working activities
into another of more then four nation has called international firms.
Unilever has came under this division, they are run their enterprise
into 140 nation worldwide.

Cont...
Transnational: Produce product and services according to different nation
citizen needs and wants. For example, coca cola, walmart, BBC etc.
These are make their working rule and regulation according to
environment of nation where they are operate business.
Global: One standard product and organisation has sell same goods in
different type countries.

Cont...
Public Limited companies: Companies has offer their share equity at
market to all people in order to gather finance at lower rate. By this,
they are make liabilities toward their shareholders value and provide
divided to them on time to time basis but they are not liable to do the
same.
NGO and non-profit organisation: The scope of this kind of organisation
is very large because in United Kingdom each one institutes has
contribute certain amount of profits into charitable enterprise in order
to contribute profits in development of whole society