This report analyzes consumer behavior within Unilever's personal care division, focusing on brands like Sunsilk and Dove. It details research conducted at a Watsons supermarket in Sunway Pyramid mall, Malaysia, using observation and questionnaires. The study identifies key demographic profiles, finding that the target audience is primarily women aged 15-45, often working professionals shopping with families. Observations reveal that price, in-store promotions (like combo offers), and product packaging significantly influence purchasing decisions. The questionnaire data highlights brand loyalty, with Sunsilk and Dove being preferred choices, and emphasizes the importance of price, product purpose, and packaging. Customer reviews and celebrity endorsements also play a role. Recommendations include strategic in-store promotions, optimized product placement, and leveraging customer data for targeted marketing. The report suggests offering combo deals, engaging store agents, and considering a hair consultant to enhance customer experience and drive sales.