Unilever's New Product: Low Calorie Cookies - Development Process

This presentation outlines Unilever's new product development strategy, focusing on launching low-calorie cookies and candies to cater to health-conscious consumers. The process begins with idea generation, driven by the increasing demand for healthier dietary options, followed by rigorous idea screening to align with Unilever's sustainability goals. Creative methods, including leveraging AI and CRM data, are employed to understand customer preferences and develop unique product designs. Market testing involves gathering feedback from diet-conscious individuals and gym trainers to refine the taste and quality. A business analysis assesses Unilever's strengths, weaknesses, opportunities, and threats in the competitive retail market. The presentation justifies the low-calorie cookie concept as a corporate responsibility initiative, emphasizing total quality management for cost-effective production and resource utilization. The reflective statement highlights the learning experience gained through the project, including enhanced knowledge of product development decisions, strategy management, and market segmentation. The conclusion reaffirms the potential success of Unilever's new product in the market.

Product and service development

Table of content
 Introduction
 Idea generation
 Idea screening
 Creative methods:
 Market testing

Continue.
Business analysis:
Justification of idea and approach
 Conclusion
 References

Introduction
 The presentation will carry out a new product
development by considering the idea testing , launch
and distribution.
 It will be done through producing up market page in
which all the targeted customers and screening ideas
will be done for launching a new product of Unilever.

Idea generation
The idea for Unilever product is launching cookies and
candies which are low in Calories and give a great taste.
This idea comes from the serious need of taking healthy
diet in risky environment where people are suffering from
various obese diseases.
 Also the idea of providing more off dairy products will
be held there and good intake of protein

Idea screening
Unilever focus on quality and wants to create sustainable Society. The idea of
launching low calorie cookies will be best suitable and company has potential to
gain its market reach. Unilever will Seek out the most opinion from their employees
and managers as they are the only one whom get in close contact with society and
their demand. Financial decisions are also would be taken.

Creative methods
The Unilever has AI technology and CRM approach through
which they can look for customer preference and their actions.
 Giving unique design and great taste by using less sugar
flavours but give it a spicy taste.
 Brainstorming, Delphi and listing methods could be used for
ascertaining great ways of product development.
 Identify and illuminate the product idea to come up with
best strategies.

Market testing
The new product idea of Unilever is going to testing out in
market within market segment.
First need to prepare a list of diet conscious people and gym
trainers who can suggest the low calorie cookies of Unilever.
The taste and quality will be defining and tested as per their
suitability. It requires market analysis and targeted customer.

Business analysis
Strength: Unilever has high financial stability
Company have large customer base.
Weakness: The company faced allegation of heavy sugar
consumption.
Focused on other brands.
Opportunity: technical capacity and digital presence.
Opportunity to gain trust of customer in the time of Covid-19
Threat: market risk due to competition in retail business.

Justification of idea and approach.
The idea of Unilever for providing healthy cookies which contain low calories,
carbohydrate and fats with a great and delicious taste.
The idea is necessary to create a healthy society and enable corporate responsibility.
The total quality management approach will be useful for asserting best quality that will
result in reducing obesity. It will give cost effective production with optimum utilization of
resources.

Reflective statement
It is a great opportunity to be a part of this project. This project helps in enhancing my
knowledge about various product development decisions and strategy management
approaches, marketing segments.
At initial time me and my team were quite confused about what could be the best procedure
for creating an innovative product pitch but while carrying out good research, it helps us out
what is currently required in market.
Through creating this presentation, I and my team developed many skills regarding creative
presentation, good academic writing, systematic presentation and researching data.

Conclusion
 The presentation had derived the idea for new product development for Unilever.
This idea and concept will be defined with best approaches and will surely leads
to gain success into market.