This report provides a comprehensive analysis of product and service development processes, focusing on Unilever as a case study. It explores the various stages involved in product development, from idea generation to commercialization, and applies these processes to specific Unilever products. The report assesses the product lifecycle stages of Unilever's portfolio, evaluating appropriate product line management choices for individual products and services. Furthermore, it includes a designed product pitch, considering market testing, product/service launch, and distribution strategies. The report concludes with a reflective statement on team working, creative development, and presentation skills, highlighting the importance of coordination and interpersonal relationships in achieving project goals.
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