Unilever's Profitability: The Impact of Employee Motivation Schemes

This report investigates the role of employee motivation in enhancing organisational profitability, focusing on Unilever PLC as a case study. The research aims to determine the impact of motivation schemes on the company's profits and employee retention. It employs a positivism philosophy and a deductive approach, utilising quantitative research methods like questionnaire surveys for data collection and analysis. The report includes a literature review, research methodology, and a timeline for completion. It highlights the significance of employee motivation in achieving organisational goals, mentioning motivation schemes such as rewards, training, and performance management programs used by Unilever. Ultimately, the report concludes that employee motivation is crucial for improving productivity and profitability within organisations.

Research methods
(Role of employee motivation in
increasing organisational
profitability)
1

ABSTRACT
A below report highlights about the role of motivation in enhancing organisation
productivity. In current era, motivation schemes are used by various organisation in order to
motivate employees. The main purpose of this study is to get details about Unilever motivation
practises used by managers to enhance employees motivation. Further, this report includes
research methodology to collect and analyses data in effective manner. This proposal is provides
benefits to researcher, academic and organisation as well in order to get knowledge about role of
motivation in management.
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Table of Contents
Research methods ...........................................................................................................................1
(Role of employee motivation in increasing organisational profitability).......................................1
ABSTRACT ....................................................................................................................................2
BACKGROUND TO THE RESEARCH........................................................................................4
BACKGROUND TO THE ORGANISATION...............................................................................4
RESEARCH AIM ...........................................................................................................................4
RESEARCH OBJECTIVES............................................................................................................4
RESEARCH QUESTIONS.............................................................................................................4
RATIONALE OF THE RESEARCH..............................................................................................5
LITERATURE REVIEW................................................................................................................5
RESEARCH METHODOLOGY.....................................................................................................5
Research paradigms................................................................................................................6
Research approach..................................................................................................................6
Research methodology...........................................................................................................6
Research strategy....................................................................................................................6
Sampling framework..............................................................................................................6
Data collection and analysis...................................................................................................7
Validity and reliability............................................................................................................7
Research time plan (Gantt chart)............................................................................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9
Books and journals ................................................................................................................9
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BACKGROUND TO THE RESEARCH
Employee motivation is one of the methods used by HR manager to enhance their
productivity and achieve organisational goals. Employees can be motivated through various
strategies such as by providing growth opportunities, rewards and appreciation, training
opportunities etc. motivation is of two types these are intrinsic and extrinsic (Elzahaby, 2021).
When motivation of employee increases, this results in enhancing organisation and employee’s
productivity both. This proposal includes research aim and objectives, literature review, research
methodology and at time scale to complete research on definite time period.
BACKGROUND TO THE ORGANISATION
The selected organisation within proposal is Unilever PLC. It is one of the British
multinational consumer goods companies which was founded in the year 1929. Company
includes products like food, ice-cream, tea, coffee, vitamin well-being, water and air purifiers,
beauty products, cleaning agents and personal care etc. It was founded by William lever, James
Darsy lever. Company consists of more than 155,000 employees currently in working
environment. It is working in more than 190 countries in all over the world.
RESEARCH AIM
“To determine the role of employee motivation in increasing organisational profitability”. a
study on Unilever.
RESEARCH OBJECTIVES
 To identify a meaning of employee’s motivation within working environment.
 To determine the role of motivation schemes in earning of organisation profits.
 To analyse various motivation scheme used by managers of Unilever in retaining
employees for longer duration.
RESEARCH QUESTIONS
 What is the meaning of employee’s motivation within working environment?
 What is the role of motivation schemes in earning of organisation profits?
 What are the various motivation scheme used by managers of Unilever in retaining
employees for longer duration?
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RATIONALE OF THE RESEARCH
The rationale of conducting this research is that employee’s motivation is the most
essential aspect of an organisation in enhancing organisational productivity and profitability.
This study is used in the organisation to enhance employee’s productivity and providing them
growth opportunities as well (Shvetsova, 2021). In context with researcher, they have personal
reason for selecting this topic as by this they could enhance communication and time
management skills which can help them in future also. Also, in terms of academic, this topic
helps students in getting details about motivation schemes used in Unilever organisation and
what is the role of motivation schemes within an organisation.
LITERATURE REVIEW
From the views of Pandey, Bhati, and Qureshi, (2021) Employee motivation is referring to
the energy level, enthusiasm and commitment that an employee brings to the firm on daily basis.
It is a think that should be needed by an employee towards achievement of desire goals and
objectives. A motivated employee is an asset of an organisation which is directly proportional to
the success of company. Motivation is an intangible process which is difficult to measure and
difficult to control but it can facilitate anyone towards achievement of the goals. It consists of
two types these are intrinsic and extrinsic motive. Intrinsic motivation is that in which motive
comes from within an single. On the next hand, extrinsic motivation came from outside factors
like rewards and appreciation by a manager.
According Rupić, Obradović, and Rupić, (2021) Motivation is acting most crucial role
within an organisation. By having motivation, Unilever is able to improve their performance
level, reduction in resistance to change, healthy corporate image and reduction in employees
turnover. Further, it helps in increasing productivity of employees and organisation and helps in
achievement of business goals and objectives. In addition, there are various motivational
schemes which are used in Unilever such as training and development sessions, rewards and
recognition and performance management programmes. Further, it helps in motivating
employees towards the achievement of organisational goals and objectives. A motivated
employees works more effectively towards the goal as compared to demotivated employees.
RESEARCH METHODOLOGY
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Research paradigms
It includes two paradigms. These are interpretivism and positivism philosophy. Within
current research, investigator is using positivism philosophy in order to analyse, evaluate and
collect data and information in effective manner ( Tran, Huu, and Nguyen, 2021). Further this
helps in analysing numerical data and findings conducted for research.
Research approach
It consist of two approaches these are deductive and inductive approach. Within present
research, researcher is using deductive approach because this helps in getting true and relaible
information about a topic. Further, it helps in analysing practical data and findings.
Research methodology
Research methodology is the process of analysing data and information in most effectual
manner. It consist of two method acting these are quantitative and qualitative method.
Quantitative method is the one which provides numericals data and findings with fast speed of
collecting data. On the other, qualitative information is that which convey non numeric data an
findings in order to get in depth knowledge about a particular topic (Dai, Li and Wu, 2021).
Within this research, researcher is using quantitative method in which helps them in collecting
valid and reliable data. Which is collected through questionnaire survey.
Research strategy
Research strategies are helpful for collecting information appropriately. Some of the
strategies are action investigation, experimental investigation, survey, literature review and case
study etc. investigator in current research is using literature review and survey. Literature review
is collected through books and journals. It brings in depth Further, survey is conducted through
questionnaire which is to be filled by respondents. It contains close ended questions which helps
in getting reliable and true information about a topic.
Sampling framework
Sampling is a performing of selecting some of the example from large figure of
population set. This consist of two kinds of sampling method these are probabilistic and non
probablistic sampling (Hapsari, Riyanto, and ENDRI, 2021). Within present research, researcher
is using probabilistic sampling method and in this random sampling is used to collect data and
information in effective manner. Further, random sampling used because it provides equal
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chance to every respondents to be selected in a sample. The example size chosen within current
research is 30 respondents whoa re the worker of Unilever.
Data collection and analysis
Data is state gathered through with two methods. These are primary and secondary data
analysis method. Within present research, investigator is exploitation both of the methods
because these both brings reliable and accurate information about a given topic (Sappington, and
Weisman, 2021). Further, primary data is gathered through questionnaire survey which belong of
close ended questions. It also consider graphs an charts to prepare data. It helps in collecting
valid data. On the next hand, secondary data is accumulated through literature review which
make use of books and articles and newspapers in analysing data in effective manner.
Validity and reliability
The data is valid because researcher is using questionnaire survey to collect data an
information which is true and accurate (Crowley, 2021). On the other hand, data is reliable
because literature review is utilized to present in depth knowledge about a particulars topic.
Research time plan (Gantt chart)
Task Week
1
01.10-
07.10.
2021
Week
2
08.10-
14.10.
2021
Week
3
15.10-
21.10.
2021
Week
4/ 5/ 6
22.10-
11.11.
2021
Week
7
12.11-
18.11.
2021
Week
8
19.11-
25.11.
2021
Week
9
26.11-
02.12.
2021
Week
10
17.12-
23.12.
2021
Week
9
24.12-
30.12.
2021
Week 10
31.12-21
06.01.2022
Project
formulation
and Project
Planning
Literature
Review
Methodolo
gy
Data
Collection
and
Analysis
Discussion
of
the results
Report
writing
Presentatio
n of the
project to
the Board
7

of Directors
Conclusion
From the section, it is concluded that employee motivation schemes are most essential for
the organisation in enhancing their productivity. This results in achievement of organisational
goals and objectives. There are various motivation schemes like rewards and performance
management programmes which re used by organisation to develop motivation among
employees and resulting in enhancing organisation profits and revenue.
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References
Books and journals
Crowley, S.B., 2021. Exemplary Leaders’ Use of Power and Influence to Cultivate an Ethical
Organizational Climate: Case Studies of Millennial Leaders in Admissions/Enrollment
Management in Private Non-profit Higher Education (Doctoral dissertation, Brandman
University).
Dai, Q., Li, Y., Lei, X. and Wu, D., 2021. A DEA-based incentive approach for allocating
common revenues or fixed costs. European Journal of Operational Research, 292(2),
pp.675-686.
Elzahaby, M.A., 2021. How firms' performance mediates the relationship between corporate
governance quality and earnings quality?. Journal of Accounting in Emerging
Economies.
Hapsari, D., Riyanto, S. and ENDRI, E., 2021. The Role of Transformational Leadership in
Building Organizational Citizenship: The Civil Servants of Indonesia. The Journal of
Asian Finance, Economics, and Business, 8(2), pp.595-604.
Maloney, M., Strategic Reward Systems: Understanding the Difference between'Best
Fit'and'Best Practice.
Pandey, M., Bhati, M., Shukla, D.M. and Qureshi, I., 2021. Resourcing and value creation: A
case of sharing economy model at the base of the pyramid. In Sharing Economy at the
Base of the Pyramid (pp. 197-218). Springer, Singapore.
Rupić, I.B., Obradović, D.B. and Rupić, B., THE EFFECT OF FINANCIAL PERFORMANCES
ON EARNINGS QUALITY OF SERBIAN HOTELS. MODERN MANAGEMENT
TOOLS AND ECONOMY OF TOURISM SECTOR IN PRESENT ERA, p.333.
Sappington, D.E. and Weisman, D.L., 2021. Designing performance-based regulation to enhance
industry performance and consumer welfare. The Electricity Journal, 34(2), p.106902.
Shvetsova, O., Global Journal Francis Social Advanced Research. Global Journal Francis Social
Advanced Research, 1(2), pp.10-14.
Tran, D.D., Huu, L.H., Hoang, L.P., Pham, T.D. and Nguyen, A.H., 2021. Sustainability of rice-
based livelihoods in the upper floodplains of Vietnamese Mekong Delta: Prospects and
challenges. Agricultural Water Management, 243, p.106495.
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