Individual Research Report on Soft Skills Training at Unilever

This report focuses on the importance of soft skills training for Unilever. It begins with an analysis of the company's strengths, weaknesses, opportunities, and threats (SWOT), and also includes a PESTLE analysis of the Australian market. The report identifies the benefits of soft skills training, such as improved communication, time management, and leadership skills, and explains the logistics of implementing such training. It also discusses the value added to Unilever through soft skills training, including increased customer satisfaction and employee productivity. The report concludes by emphasizing the need for such training to maintain a competitive advantage. The report is fully referenced, demonstrating a thorough understanding of the subject and the ability to apply it to a real-world business context.

SOFT SKILLS TRAINING
STUDENT NAME
DATE: 10-20-18

SOFT SKILLS

UNILEVER AUSTRALIA LIMITED
(UNILEVER.COM)
•FMCG industry
•Founder: William Hesketh
Lever
•Products category:
Consumer goods,
personal care goods,
household goods

STRENGTH
Size of the company
Geographical spread
Human resource
Sustainability and
environmental
WEAKNESS
Broad product portfolio
Prices
OPPORTUNITY
Social media advertising
Research and development
Rising health
consciousness
THREAT
Major competitors
Premium brands
Food prices
SWOT
ANALYSIS

PEST ANALYSIS OF AUSTRALIA
POLITICAL
•Political stability
•Australia is the sixth
largest country
•Undesirable human
rights
ECONOMIC
•Thirteenth largest
economy
•2017 economic growth –
2.4%
•Company Tax rate- 30%
•High import of machinery

PEST ANALYSIS OF AUSTRALIA
SOCIAL
•Population – 22.9 million
•Life expectancy: men- 80
year; women- 84 years
•Few working age
population
•Multicultural country
TECHNOLOGICAL
• Advanced technology
• New technology adaption
• More design and
innovation
• High artificial intelligence

BENEFITS OF SOFT SKILL
TRAINING IN UNILEVER
• Relationship enhancement
• Effective communication
• Time management
• Presentation skills
development
• Leadership skills
development
• Change management
• Stress management

Soft skill training logistics
Step 1:
Identification of
needs for training
Step2: Define
performance
goals
Step3: Choose
methods to
deliver training
Step4: Select the
training provider
Step5: Establish a
plan to track
success metrics

VALUE ADDED TO UNILEVER THROUGH
SOFT SKILL TRAINING
• Increased credibility with Customers
• Reduced employee turnover
• Confirmed awareness and proficiency of service and support
strategies, technologies and processes
• Established dedication to customer support and service
• More productive employees
• Out – service the competition
• Increased customers satisfaction
• Strong team and leadership

SOFT SKILL FACTORS

THANK
YOU