Strategic Change Management at Unilever: A Comprehensive Report

This report provides a comprehensive analysis of strategic change management within Unilever, a multinational consumer goods company. It explores the application of various organizational change models, including Balogun and Hope Hailey's Change Kaleidoscope, Lewin's Forcefield Analysis, Johnson’s Cultural Web, Lynch’s Five Elements Model, and Crossan’s Transcendent Leadership Model. The report examines the driving and restraining forces impacting Unilever's change initiatives, the role of leadership, and the evolution of Paul Polman's leadership style as a transcendent leader. It assesses the advantages and disadvantages of Polman's approach, concluding that strategic management and change are crucial for achieving competitive advantages in the market. The report highlights the importance of adapting to market situations and making informed choices to achieve organizational goals, supported by references to relevant academic sources.