This report provides an analysis of Unilever's strategic management, focusing on its corporate identity, business units, and sustainability initiatives. It examines how Unilever uses its competitive strategies to maintain a market edge, highlighting the relationship between its corporate identity and product portfolio. The report discusses the structure of Unilever, including its sub-units, profit centers, and revenue streams, and explores the company's approach to achieving business sustainability through specific tools and strategies. Furthermore, it addresses Unilever's commitment to social responsibility and its impact on the environment, referencing the company's financial performance, market trends, and competitive positioning within the FMCG sector. The analysis includes a review of Unilever's turnover across various business units and its strategies for product promotion, innovation, and sustainable growth. This assignment solution is available on Desklib, a platform offering a range of study tools and resources for students.