Talent Management Research: Strategies for Unilever PLC Performance

This research project aims to identify the most effective talent management strategies for Unilever PLC to attract and retain top talent, ultimately enhancing their performance. The research employs a qualitative approach, utilizing inductive and interpretivism philosophies. Data was collected through both primary and secondary sources, with thematic data analysis applied to responses from 20 Unilever managers selected via simple random sampling. Key themes identified include the long tenure of employees, the perceived effectiveness of current talent management strategies, and the impact of these strategies on employee performance. Recommendations for Unilever UK include aligning talent management efforts with organizational goals, actively involving employees in decision-making, and conducting activities that promote employee participation. The report concludes by emphasizing the importance of talent management in fostering a positive impact on employees and driving organizational success, referencing various academic sources to support its findings.

Research project

Table of Content
 Aim and objectives
 Research methodology
 Data analysis
 Recommendations
 References

Aim and objectives
Aim: The aim of this research is to identify the best talent management strategies
for attracting and retaining brightest talent for Unilever plc to enhance their
performance.
Objectives:
 To develop an insight over talent management.
 To determine the best talent management strategies adopted by retail sector
firms for attracting & retaining potential employees.
 To analyze the impact of talent management strategies over the performance
of retail sector firms in UK.
 To recommend effective talent management strategies to Unilever plc for
enhancing the effectiveness of their talent management approach

Research methodology
Methodologies Description
Research type Qualitative research type
Approach and Philosophies Inductive and Interpretivism philosophies
Data collection Both primary and secondary
Data analysis Thematic data analysis
Sampling 20 managers of Unilever by simple random sampling

Data analysis
Theme 1: Majority of the
employees are working so long
within a firm
Theme 2: Majority of people agree that
company uses effective talent management
strategies

Continued….
Theme 3: Majority of people using
benefits of talent management
strategies for employees
Theme 4: Majority of people
choosing talent management
strategies that used by Unilever Plc

Continued….
Theme 5: Transparency of
talent management strategy Theme 6: Majority of people get
moderate level of support

Continued….
Theme 7: Majority of people
chosen strategies that are
effective for retaining potential
customer for Unilever PLC
 Theme 8: Impact of talent
management strategies on
employee performance

Recommendations
 Talent management includes that every activity that is undertaken by the
company has positive impact on the employees of the company.
 It is suggested to the Unilever UK to align the talent management efforts
with the organisational goals. It is further advised to the organisation to
conduct various activities within the company to ensure that employees
can actively participate in the activities of the company.
 It is also recommended to Unilever UK to involve the employees and
other departmental managers so that they can actively contribute in the
decision making process and also by sharing their opinions which can be
helpful in arriving to a conclusion.

References
 Al Hammadi, H.A., 2020. The role of leadership in the talent management and
employee retention of education in abu dhabi. European Journal of
Multidisciplinary Studies. 5(1). pp.68-71.
 Al-Haraisa, Y. E., and et.al., 2021. Talent Management Practices and
Competitive Advantage: Evidence From the Jordanian Insurance
Sector. International Journal of Service Science, Management, Engineering,
and Technology (IJSSMET). 12(5). pp.102-115.
 Alves, and et.al., 2020. Strategic talent management: The impact of employer
branding on the affective commitment of employees. Sustainability. 12(23).
p.9993.
 Ambrosius, J., 2018. Strategic talent management in emerging markets and its
impact on employee retention: Evidence from Brazilian MNCs. Thunderbird
International Business Review. 60(1). pp.53-68.