Unilever Vietnam: Comprehensive Company Analysis and Business Strategy

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Added on  2021/10/27

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This report provides a comprehensive overview of Unilever Vietnam, beginning with an introduction and company details including location and contact information. It then details the company's extensive product portfolio across food and beverages, personal care, and home care categories, highlighting key brands like Knorr, Lipton, Lux, Dove, Omo, and others. The report outlines Unilever Vietnam's business objectives, emphasizing its commitment to improving the quality of life for Vietnamese citizens, corporate social responsibility, and sustainable development. It also classifies the company as a public multinational entity and details its size, including its distribution network, revenue, and workforce. The report further mentions Unilever's social and community programs and its efforts towards environmental sustainability, making it a detailed analysis of Unilever's operations in Vietnam.
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Unilever Vietnam
Table of content:
I. Introduction
II. Company introduction:
1. Location and contact
2. Product portfolio
3. Business objectives
III. Business type
IV. Size and scope
I. Introduction
Welcome to Unilever Vietnam. This report will help you to know more about
our company. Hopefully, it will make new employees better understand and be
proud of their work. Besides, we are also very pleased to receive trust and love
from investors, customers, partners as well as government.
Unilever is one of the world's leading multinational companies specializing in
personal care, home care and food products. Unilever currently operates in more
than 190 countries with over 400 brands launched. Every day, 2.5 billion people
use Unilever products to beautify, protect their health. Starting a business in
Vietnam in 1995, Unilever has invested more than 300 million USD in a
modern manufacturing plant in Ho Chi Minh City and Bac Ninh province. After
more than 26 years of non-stop investment and development, our company has
always achieved an annual growth rate higher than the growth rate of the market
and has become one of the most successful foreign investors in Vietnam’s
market.
II. Company introduction:
1. Location and contact
Below is 's address and contact information. Please feel free to contact us
for any questions.
Unilever Vietnam International Co., Ltd
Address: A2-3, Cu Chi Northwest Industrial Park, Cu Chi District, Ho
Chi Minh City.
Phone: (028) 3892024.
Representative office: 156 Nguyen Luong Bang, Tan Phu Ward, District
7, Ho Chi Minh City.
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Phone: (028) 54135686
Website: www.unilever.com.vn.
2. Product portfolio
Currently, Unilever is trading in 3 main product lines including:
Portfolio of foods and drinks:
Wall's ice cream: Includes diet products with pure flavor. The product is
suitable for all audiences, with the convenience of helping the brand to be
chosen by many people in today's balanced diet.
Knorr: Knorr is one of the biggest and most loved brands in Unilever in
Vietnam’s market. Seasoning products used in Vietnamese dishes bring
an attractive taste, suitable for the diet of Vietnamese people.
Lipton: Lipton is one of the leading beverage brands in the world and in
Vietnam Lipton is loved by teabags suitable for all ages. With convenient
features when stored in a bag and reasonable price, Lipton has become a
major beverage brand in Vietnam.
Unilever food solutions: This is a brand used for high-class cooking by
professional chefs with high expertise. With typical spices, brand
standards are gradually becoming an indispensable choice of chefs
around the world.
Portfolio of personal care and hygiene products:
Lux, Vaseline, Hazeline: Known for shower gels, bath soaps, face washes
with seductive fragrances, suitable for many ages.
Dove, Sunsilk, Clear: Famous in Vietnam market for hair care products
from shampoo, conditioner to professional hair treatment.
Lifebuoy: The soap brand used in most households in Vietnam.
Closeup, P/s: With the main product being a toothpaste with
compatibility suitable for all ages, this is a brand that many people choose
to use in the oral hygiene market.
AXE: brand of perfume products, hair gel for men.
Rexona: Favorite deodorant brand around the world.
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Pond's: owns skincare products that are trusted by many women thanks to
their quality and reasonable price compared to cosmetic lines from other
brands.
Portfolio of home care products:
Omo, Viso, Surf: These are the cleaning brands that dominate the market
in Vietnam today. With quality and easy-to-use laundry soap products,
Unilever is trusted by many customers.
Comfort: Along with cleaning products, comfort is a brand that includes
clothes conditioners with many fragrances suitable for many families in
Vietnam.
Sunlight washing dishes, Sunlight cleaning floors, Cif: Sunlight has
become a trusted brand in kitchen cleaning for the past 15 years.
Vim: Vim is a product that cleans bacteria in the toilet with simple and
effective use.
With 3 product lines, Unilever currently owns more than 400 prominent
brands, including many famous brands in Vietnam such as OMO, Surf,
Lux, Dove, Hazeline, Ponds, P/S, Close Up, Vim, Cif, Sunsilk,
Sunlight,...
3. Business objectives
Together during the past time, UVN has improved and enhanced the
Vietnamese People’s quality of life day by day. That is the biggest goal of
our company. Unilever Vietnam is proud to be a companion in the life of
every Vietnamese citizen not only through the company's products but
also through our deep concern for the community and the environment.
We deeply believe that corporate social responsibility is an integral part
of business and the key to sustainable development. For Unilever, to be
successful, we must adhere to the Business Purpose of "the highest
standards of business conduct with everyone with whom we deal, the
communities of influence, and environment in which Unilever has an
impact." We want to make a positive impact in many ways: through our
brands, our commercial activities and relationships, through our voluntary
contributions, and other ways. We are constantly committed to improving
and protecting the environment and strive to achieve our longer-term goal
of developing a sustainable business.
III. Business type
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Our company is a public company because our shares are listed on the
NYSE. On September 18, 2021, the shares are sold for 53.95 USD and
the issued quantity is 2,595,084. Annual General Meeting of
Shareholders, all business information and reports are made available to
the public. Unilever is one of the world's leading multinational companies
with branches and factories in more than 190 countries and territories.
IV.Size of company
As mentioned above, our company operates in more than 190 countries,
so UVN is a large-sized company. Through a network of more than 150
distributors and over 300,000 retailers, Unilever Vietnam has provided
direct jobs to more than 1,500 people and more than 15,000 indirect jobs
for people working in third parties three, our supplier and distributor.
Revenue in 2020 is 51 billion euros, with 58% coming from emerging
markets. An extensive global distribution network of 25 million retailers.
13 brands brought in over 1 billion euros in 2020. 81% of our brands are
in the top two in the market for that product line. In addition, our
company also works for the community and the environment. Unilever
and our brands have implemented many social and community programs
such as: "P/S Protect Vietnamese Smile", "Wash your hands with Soap
for a healthy Vietnam"," OMO offers a playground for children", "VIM
Clean Toilets", "Microfinance for Poor Women"... These programs have
become good examples of partnerships. Effective public-private
partnerships have been making a significant contribution to improving the
lives of Vietnamese people. 29,000 tons of black tea is purchased from
sustainable sources, 639 million m3 of clean water is saved through
Comfort 1 flush, 99% of emissions, and 42% of the water used are
reduced in the production process. Unilever's products are manufactured
in factories.
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