This report presents a comprehensive marketing plan proposal for Uniqlo's entry into the New Zealand market. It begins by analyzing Uniqlo's current retail marketing strategy and the competitive landscape within the clothing industry. The plan focuses on leveraging online sales, proposing strategies for product, pricing, place, promotion, process, people, and physical evidence. The product strategy emphasizes Uniqlo's diverse product lines and high-quality offerings. The pricing strategy recommends competitive pricing with rebates and vouchers to encourage online purchases. The place strategy suggests an omni-channel distribution approach with a warehouse in NZ and a focus on online sales. Promotion involves digital marketing, including social media influencers, SEO, and PPC ads. Process improvements are suggested to manage inventory and ensure timely deliveries. The plan also addresses staffing and customer service, emphasizing training and effective communication. Finally, it discusses physical evidence through product packaging and feedback forms. The goal is to achieve 50% online sales by May 2022, enhancing customer convenience and market penetration in New Zealand.
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