Organisational Change and Strategic Analysis Report: UNIQLO

This report examines UNIQLO's organisational change initiatives, focusing on adapting to the evolving business environment and improving online sales management. It utilizes PESTLE and SWOT analyses to assess internal and external factors, identify opportunities and threats, and formulate effective strategies. The report details the change management process, including obtaining approvals, resource allocation, and communication plans targeting investors, employees, and customers. It addresses barriers to change and outlines action interventions and strategies for embedding the changes, such as continuous monitoring and direct instruction. The report concludes with an evaluation of the change management project plan, including lessons learned, key modifications, and recommendations for future improvements, emphasizing the importance of continuous evaluation and monitoring for successful task completion and business growth.

ORGANISATIONAL
CHANGE

TABLE OF CONTENT
 9. Getting approvals on change management process
 10. Resource assignment to project and reporting
protocols
 11. Communication and education plan for
organisational change
 12. Activities to deliver communication plan
 13. Responding to barriers to change
 14. Action interventions and strategies for embedding
change
 15. Evaluation and amendment of change management
project plan

INTRODUCTION
 There are various changes in environment so organisations need to
adapt to such changes for growth and expansion of business in order
to gain competitive advantages.
 Evaluation of internal and external factors helps company to identify
various opportunity and threat in the environment.
 It also helps in formulation of effective strategies so that company
can earn large amount of profitability.
 This report is about UNIQLO that is Japanese fashion retail that
operates its business in 15 countries with 1300 stores.
 UNIQLO is planning to bring various changes in the organisational
structure for effective management of online sales so that it can gain
competitive advantages.
 Pestle and Swot model are used by UNIQLO to analysis internal and
external environment for effective implementation of various
strategies.

9. GETTING APPROVALS ON CHANGE
MANAGEMENT PROCESS
UNIQLO
23 April 2020
Subject: Need approval for management changes
Dear Director,
Hello sir/madam want to gain your precious time as your decision is needed
to change in management process as decided in the past few days to achieve
the group goals. As you are owner of the company so your decision is the first
priority to run the activities of the company in order to obtain the profit.
Company had decided to make changes in the firm to achieve the goal as
changes are frequently prevailing in the market.

10. RESOURCE ASSIGNMENT TO PROJECT AND
REPORTING PROTOCOLS
Resource Name Responsible Person / team Reporting to (manager or team leader
designation)
Innovative technology
IT department IT senior head
Skilled employee
Human resources HR of the company
Domain and server IT department Finance manager
High network connection Data plan Finance manager
Latest gadgets
IT department Finance manager

11. COMMUNICATION AND EDUCATION PLAN
FOR ORGANISATIONAL CHANGE
Campaign Objectives Campaign KPI’s
Creating awareness Employees of UNIQLO are aware about new changes of
policies.
Increasing productivity Effective communication helps in motivating employees to
enhance their performance and productivity.
Building strong business relations It can be analysed through effective coordination and
cooperation among existing employees.
Clarification of task Reduction in conflict among existing employees of UNIQLO is
key performance indicator.
Boosting morale confidence Productivity of company has raised by 15% due to effective
communication.

KEY MESSAGES (BENEFITS OF THE CHANGE
PLAN)
 There are various benefits of changes plan for
different stakeholder of UNIQLO as :
 Effective change management helps in maximising fund of
shareholders and investor of company through increasing
sales and profitability of firm.
 Improvement in qualitative of products and services so that
customers needs can be satisfied in an effective manner.


TARGET AUDIENCE
Audience Communication tools to be used
Investors Direct mail and annual report email is used to inform investor
about change that UNIQLO is planning to bring within
organisation to earn maximum profitability.
Employees Meeting, Email and simple text can be used to communicate
information’s about different task that need to be performed by
large number employees.
Warehouse team Email is used to inform warehouse team about implementation
of different changes with organisation.
Customers Public relation, Google advertisement, earned media can be
used to promote products and services of UNIQLO.

CONSULTATION FEEDBACK AND INPUT
SUMMARY
 Various recommendations have been received
from different stakeholder of company such as
employees have said to make innovative and
creative website so that large number of younger
generation can be attracted.
 Warehouse recommends that UNIQLO has to
purchase various warehouse for effective
management of resource with organisation.

12. ACTIVITIES TO DELIVER COMMUNICATION
PLAN
Stakeholder
groups/ Audience
Communication
method
Team member
responsible
Resources
required
(list all)
Expenses or
budget required
Deadline
(days/weeks)
Investor By presenting
company profile
Jim Book profile $500 30 days
Customer Online promotion Joseph Social media 1500$ 7 days
Director Email and news Bennie Google accounts 20$ 3 days
Shareholders Balance sheet of
the firm
Annie Tamp lets 15$ 15 days
Warehouse Order received Siny Paper printing 10$ 2 days
Employee head Assigning orders Albert Order list 10$ 1 day

MANAGEMENT OF ACTIVITIES TO DELIVER
COMMUNICATION PLAN
 UNIQLO >
 23 April 2020
 Subject : communication in the company

 Dear team leader,
 Hello sir, just want to know about the
communication in the company between the
people in last few weeks. As discussed earlier
about the communication in the organisation to
make the work smooth in the company between
the employees.

COMMUNCIATIONS PROJECT ACTION PLAN
Stakeholder
group / audience
Tasks, goals and objectives Old
Deadline
New
deadline
Responsible
Person
Support person
(assign new)
Employees Employee’s task was to
manage online sales of firm so
that they can grow and
develop within organisation.
12 May20 15 June20 Top manager of
online sales
Leaders of online
sales team.
Shareholders To maximise company
profitability so that they can get
maximum return on investment
made.
15 May20 20August
20
Senior executive
of company
Manager and
leader of online
sales department.
Investors To invest money in fund to
earn maximum amount of profit
by enhancing company sales.
25 May20 16 June20 Senior executive
of company
Manager and
leader of online
sales department.
Customers To get qualitative products and
services at their door steps so
that they can easily consume.
27 May20 3 August Top management
of firm
Head of online
sales