Organisational Change and Strategic Analysis Report: UNIQLO's Plan

This report provides a comprehensive analysis of UNIQLO's planned organizational changes, focusing on adapting to the evolving market, particularly the growth of online sales. It begins with an introduction to UNIQLO and identifies its strategic needs, emphasizing the importance of expanding its online presence to attract a younger demographic and compete with rivals. The report then reviews existing policies and practices, mapping them to the proposed strategic changes. It delves into the external and internal environments affecting the changes, including political, economic, social, technological, legal, and environmental factors, and identifies associated opportunities and threats. Key operational changes are outlined, alongside timelines and performance gaps. The report also covers change management aspects, including risk analysis, project planning, resource allocation, communication strategies, and responses to barriers. It concludes with recommendations for embedding change and evaluating the project plan, providing a well-rounded view of UNIQLO's strategic approach to organizational transformation.

Organisational Change
1

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
1 About Company........................................................................................................................3
2 Identify strategic needs.............................................................................................................4
Benefits of Strategies...................................................................................................................4
3 Review and map existing policies and practices to strategic change.......................................5
4 External and internal environment that affects organisational changes...................................8
5 Major operating Changes requirements....................................................................................9
7. Risk analysis for organisational change project....................................................................13
8. Change management project plan..........................................................................................15
PART B.........................................................................................................................................17
9. Getting approvals on change management process...............................................................17
10. Resource assignment to project and reporting protocols.....................................................17
11. Communication and education plan for organisational change...........................................18
Consultation feedback and input summary................................................................................19
12. Activities to deliver communication plan............................................................................19
13. Responding to barriers to change........................................................................................20
14. Action interventions and strategies for embedding change.................................................20
15. Evaluation and amendment of change management project plan.......................................21
CONCLUSION..............................................................................................................................23
REFERENCES..............................................................................................................................23
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INTRODUCTION
There are various changes in environment so organisations need to adapt to such changes for
growth and expansion of business in order to gain competitive advantages. Evaluation of internal
and external factors helps company to identify various opportunity and threat in the environment.
It also helps in formulation of effective strategies so that company can earn large amount of
profitability. This report is about UNIQLO that is Japanese fashion retail that operates its
business in 15 countries with 1300 stores. UNIQLO is planning to bring various changes in the
organisational structure for effective management of online sales so that it can gain competitive
advantages. Pestle and Swot model are used by UNIQLO to analysis internal and external
environment for effective implementation of various strategies. The report also analysis various
resource requirement, legal and risk management and project timelines so that change can be
effective manage. Different strategies are formulated by company to communicate with other
employees and hinder various barrier of change management.
1 About Company
UNIQLO is a subsidiary company of Fast retailing Co. LTD in Australia that has various
stores and business operation across worldwide. It provides qualitative products and services to
customers so that it can increase its brand image and market share. Company have a mission to
provide continuously qualitative fashionable clothes, basic casual clothes so that people can
easily wear different types of clothes at lowest market prices (O’Connor, 2017). UNIQLO is
able to maintain customer’s satisfaction and loyalty through sticking towards its commitment and
continuous launching innovative products to satisfy need of large number of customers. Number
of competitors in fashion retail is promoting their business online therefore it becomes threats for
company. Therefore UNIQLO in order to protect itself from various threats and take advantages
of available opportunity has planned to make separate division for management of online sales.
Company through brining various changes in the organisation is able to gain competitive
advantages and expand its market share through satisfying need of customers in best possible
manner.
3

2 Identify strategic needs
UNIQLO in order to attract large number of customers and enhance its market share need
to increase its presence in online sites to attract younger generation to prefer products and
services of its rather than other competitors available in the market. Company should also make
its official websites so that large number of customers can easily review various products and
services offered by company to its customers. Use of innovative technology such as social media
in marketing of products and services will helps UNIQLO in increasing its sales volume and
profitability (Donald and Donald, 2019). Company need to use innovative technologies in order
to manufacture, delivery products to end user and to effective communicate with its customers,
employees and investor so that right decision can be taken within limited time and efforts.
Manager of UNIQLO has planned to effective organise various training and development
programs to enhanced skills and knowledge of existing employees so that best output can be
gained. Therefore it can be stated that various changes in strategies of UNIQLO will helps
company in gaining strategic positioning in the industry.
Benefits of Strategies
There are various benefits of strategies to the company such as training and development
program make employees specialised in particular fields thus they are able to render qualitative
services and product to customer within limited wastage of resource, efforts. Use of innovative
technology in manufacturing of fashionable products of UNIQLO will also helps in effective
utilisation of available resource and achievement of company goals. Good working environment
and continuous motivation provide by manager of company will help in effective utilisation of
capabilities of each employee toward achievement of common goals. Use of social media helps
in attracting new as well as existing customers thus promotes growth and success of organisation
in the industry.
Stakeholders affected or involved
Due to changes in various strategies different stakeholder of UNIQLO are affected such as
its customers, investors, director and employees. Employees of company need to accept various
external changes and learn new method to perform different task and responsibilities for
completion of desired objectives (Grills and et.al., 2016). It helps customers by providing
qualitative fashionable products and services at reasonable rates thus satisfying their needs and
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wants. Investors of company are also satisfied and happy as from changed strategies they are get
maximum output of profit with minimum input. Thus, it can be stated that strategy changed has
affected various shareholder of UNIQLO and helps in maximising profitability of firm.
Kinds of changes required
Various kinds of changes are required so that company can easily expand its business
operation in online sites such as it had to use updated and innovative technologies to meet
demand and requirements of customers. UNIQLO has to redesign its organisational structure and
assign clearly roles and responsibilities to each employee so that they can effective coordinate
and cooperate with each other for accomplishment of particular goal. It has to reframe its
strategies and policies, set standard so that quality of products can be maintained and economic
of scale can be bringing within organisation (Vazquez, Hallack and Perez, 2018). Therefore all
such kinds of changes need to be brought within UNIQLO for sustainability and effective growth
of company.
3 Review and map existing policies and practices to strategic change
Policy/Practice
Name
Existing policy brief or
Summary
Modificatio
n
required?
Y/N
If Yes, explain what
changes to be made in the
policy
Organisational
mission statement
and core values
UNIQLO vision and
mission is to offer
qualitative fashionable
products to customers to
expand its business
operation.
No N/A
UNIQLO
Business Model
Company have effective
business model such as it
continuously research on
various products and
services so that unsatisfied
needs of customers can be
meet.
No N/A
5

UNIQLO
Business Strategy
- Southeast and
Oceania
Innovative strategy used in
Southeast and Oceania such
as manufacturing of
products as per needs,
preference of target
customers such as Hana
Tamija introduce for
Muslim customers that
helps in continuous increase
of profitability.
No N/A
Investor
Relations Policy
Various policies are made
by UNIQLO helps in
building strong relationship
with investors.
YES It can also use innovative
technology to maintain
close relationship with
existing investors.
Quality and Work
Health and Safety
Management
System
UNIQLO has specified
standard so that qualitative
products, checking of
products quality at each
stage helps company in
ensuring safety of health of
employees and customers
(Mpofu, and Madichie,
2018).
NO N/P
Compliance and
Philosophy
Employees of UNIQLO are
forced to act in particular
manner such as follow
ethics and code of behaviour
so that they can became
good member of society.
NO N/P
Code of Conduct
Basic Principles
Various principle and
standard are set by
NO N/P
6

UNIQLO for its employees
and establishment of strong
brand image such as
customers satisfaction,
compliance of various laws
and good working
environment.
Employee
Relations and
Diversity Policy
UNIQLO provide good
working environment, equal
opportunity and education,
training to retained
satisfaction level of large
number of employees that
are working across different
stores (Johansson, 2018).
YES Company should encourage
views, ideas and opinion of
employees through use of
social media or internet to
create a felling of
belongingness among
existing customers.
Environmental
Management and
Policies
Company has taken various
steps for environment
management such as
improve energy efficiency
and maximise resource
management.
NO N/P
Risk Factors UNIQLO has effectively
managed risk factors in
order to expand its business
operation.
NO N/P
Corporate
Governance
Company is working hard
for effective corporate
governance by forcing
employees to adhere to code
of conduct so that company
can expand its business.
NO N/P
7

Social Business
Initiatives & CSR
UNIQLO has planned to
local employment,
economic development and
provide various products to
solve social issue.
NO N/P
4 External and internal environment that affects organisational changes
Various factors that are present in environment affect on organisational changes such as
policies of government, economic condition, social preference and legal laws so they need to be
considered so that company can easily expand its business in online sales.
Political factors: Policies of government impact on operation of UNIQLO as there are most of
the countries that have imposed high duty of taxes to restrict import of products and services of
foreign company. Therefore it has impacted on profitability and sales of UNIQLO but at the
same time firm can enter into new market due to digitalisation and globalisation.
Economic factors: Economic condition of people is increasing so it demands quality products
and services at reasonable rates. GDP of country is continuous increasing so people are likely to
purchase products and services of UNIQLO over other competitors available in the market.
Social Factor: Customer trends, preference changes continuously so company need to
understand people taste and preference while manufacturing various products and services.
UNIQLO has effective analysis customer trend that is they like to purchase products through
online sites at the same time prefer products that are more organic and hygiene for better health
(Nielson G and et.al., 2016).
Technological Factor: There are various changes in technology and increasing awareness
among customers related to different innovative technology therefore UNIQLO has planned to
use innovative technology such as social media and sites to offer products and services.
Legal Factor: Various legal factors need to be followed by UNIQLO such as employment law,
discriminative law and health and safety laws for effective operation of online business.
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Environmental factor: It is most important issue that helps in increasing company profitability
and sales volume so UNIQLO has planned to effective utilise resource through minimising
wastage and cost of products (Broughton, 2017).
Opportunities: UNIQLO has opportunity to expand its business or enter into new market
through use of innovative technology to deliver products and services.
Threats: Company is facing threats of various changes in legislation and online sales taxes,
increasing competition among existing customers. Thus, UNIQLO has to formulate effective
strategies to protect itself from different threats of company.
5 Major operating Changes requirements
Name Operational Change Requirements Timeline
Performance Gaps
a) UNIQLO is selling is
products and services through
traditional stores only.
b) Employees of company are
not able to use innovative
technology (Jensen, 2019).
A) Company has to use online sites and
social media to market its products and
services.
B) Various training program need to be
organised so that they can use innovate
technology to delivery qualitative services.
1-3 Month
5 Month
Business Opportunities and
Threats for online division
a) To attract existing as well as
new customers base.
b) To use innovative
technology to attract wide
varieties of products.
c) Company can easily provide
opportunity to large number of
customer to select appropriate
products.
d) Increasing competition in
online market.
Increase presence in social sites helps
UNIQLO to bring changes within firm.
Changes in technology or UNIQLO have
to use innovative technology. Considered
various laws and taxes to avoid extra cost
and penalty (Noronha and Alner, 2019).
1 year
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e) Changing legislation related
to online business.
f) Threats of online sales taxes.
Management Decisions
a) To offer product through
online platform
b) To gain competitive
advantages through
manufacturing qualitative
products at reasonable rates.
Various changes in technology help in
effective utilisation of resource and
minimisation of wastage. Change its
organisational structure and management
for effective management of online sales
(Donald, 2016).
1 year -2
years
Prioritisation of Change Requirements
Identified Change requirements
(as identified in previous task)
Category
(Important and urgent;
Important but not urgent; Not
important but urgent; Not
important and not urgent)
Priority
Number
allocated
(start from 1)
Companies have to use innovative
technology such as internet, social media.
Important and urgent 1
Provide training and development program
to employees so that they can enhance
their knowledge and skills.
Important and urgent 1
Change in organisational structure Important and urgent 1
Changes in delivery of products and
services through building strong
relationship with suppliers
Important but not urgent 2
Email Consultation
<UNIQLO >
<22 April 2020>
Subject:
To: To Assist in identification of various threats and opportunities of UNIQLO.
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Dear Director,
I want to help you in identification of various opportunity such as expansion of business
through use of innovative technology namely, social media to promote wide varieties of
products. Increasing competition in fashionable retailer industry is another threat for
UNIQLO so effective strategy needs to be formulated for better and qualitative results (Coe,
Wiley and Bekker, 2019).
< Marks >
< Senior manager of UNIQLO >
Meeting Minutes
Date:
Meeting Minutes – Change
Requirement & Opportunities
Attending
Directors
Investors
Shareholder
Announcements
Various announcements are made by company such as it is planning to launch a
online business to get competitive advantages and meet customers need. The meeting has
various members such as directors, investors and shareholder of UNIQLO (Donald, 2016).
It has also planned to organize training and development program so that employees of
company can be effectively trained to perform different function within organization.
Discussion
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Company has formulate different strategies to resolve particular issue such as increase
competition in retail industry, increasing use of social sites and media to market products.
Therefore UNIQLO has also planned to offers its products and services through use of social
sites to earn large amount of profitability.
Summary
Last decision was made that UNIQLO also redesign its organisational structure for effective
management of new division of online sales in order to satisfy customer need and enhance its
market share.
6 Cost-Benefit analysis for high priority change requirement
Item Individual or unit costs Total Costs
Costs of high priority change
requirements
Technology - $45000
Staff -$ 110000
Space/Rent/Logistics -
$38,000
Utilities - $ 35,000
Transportation - $55,000
Equipment - $15,000
298000
Benefits from high priority
change requirements
(Tangible)
Benefits from high priority
change requirements
(Intangible)
Cost savings in training - $
15000
Cost savings in marketing - $
40000
More sales forecasted -
$350000
Helps in building strong
brand image and enhancing
market share, profitability of
company (Jensen, 2019).
405000
Comparison of cost and On the basis of comparison there are various benefits of
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various benefits implementing changes within organisation. Company is
able to earn large amount of profitability after incurring
specific amount of cost in training and development of
employees and use of innovative technology.
Overall outcome of analysis
(Positive or Negative)
After the implementation of high priority change
requirements the outcome and resulted of various steps
that are taken by company is positive as it helps in
increasing sales volume and profitability of firm.
7. Risk analysis for organisational change project
Various risk involved while brining different changes within organisation such as
Limited space in warehouse has resulted an risk in expansion of business operation in online
sales.
Another reason online operation will lead to disrupt in general logistic and supply chain activities
of UNIQLO.
Company has to incur high cost to trained employees not just for online activities and sales but to
be culture oriented (Broughton, 2017). If it not provides training then good services couldn’t be
provide to customers.
Another risk is company has to make investment in technology for effective supervision and
monitor of sales activities of UNIQLO.
FREQUENCY Insignificant
outcome
Minor outcome Moderate
outcome
Major Outcome Catastrophic
outcome
Almost certain Limited space
in warehouse
Likely Online
operation
Possibly Training of
employees.
Unlikely Investment in
technology
Rare
Identified Barriers to change
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Record of identified barriers and mitigation strategies
Barrier 1: Stores team member of UNIQLO is unhappy and satisfied as they have been
chosen for particular project.
Mitigation Strategy: Such barrier can be removed by using effective motivational theories
by manager of UNIQLO to motivate and influence different individual to work hard for
growth and success of business.
Barrier 2: Another barrier in implementation of change is that IT team want to handle whole
project but boss rejected.
Mitigation Strategy: Therefore UNIQLO manager need to understand view, ideas of IT
team and boss so that effective solution can be made to resolve particular problem.
Barrier 3: Employee selected for new project are not well trained and have less confidence
that mat result in ineffective performance.
Mitigation Strategy: Manager of UNIQLO needs to organise training and development
program to enhance existing skills and knowledge of people. It will motivate and increase
confidence among individual to put their best so that desired goal can be achieved.
Barrier 4: Limited space in the ware house is another barrier in effective operation of
business.
Mitigation Strategy: Company needs to invest in ware house to store wide varieties of
products and deliver services to customer within limited time and cost.
Barrier 5: Staff of company need to be trained for online sales, support services and
different culture therefore less skill and knowledge of employees hinders performance.
Mitigation Strategy: Manager of UNIQLO has to analysis and evaluates skills, knowledge
of existing employees and plan method so that employee’s knowledge can be improved
(Grills and et.al., 2016).
14

Barrier 6: Cultural difference between employees is another barrier in effective
communication between employees of UNIQLO.
Mitigation Strategy: Good working environment and training of employees of about
different culture will helps in effective communication between employees.
8. Change management project plan
CHANGE MANAGEMENT PROJECT PLAN
Change Project Name: To offer products through online sites
Executive Summary
Company had decided to launch new technology for gaining profits on the online platform by
attracting the customers in the market. New method was also implemented in the process of
online business to capture the share market of the business world. UNIQLO always focuses on
the latest trend and tactic as online business is the wider scope in the world of business (Grills
and et.al., 2016). Online business needs to be changing every activity by time to time as
company is looking for higher profits in the competitive market. UNIQLO has always captured
the business from all over the world to gain profit by taking customers reviews in mind to
achieve the goal. Online business is wider in terms of offline business so company always
needs to make changes according to the market situation prevailing in the market to obtain a
better results in the business.
Resource Requirement for the Change Management Project Plan
Resource
Type
Resource Details and
Purpose for this project
Unit/ item/ staff
costs
No. of
items/
units/staff
required
Estimated
expense
Innovative
technology
Technology in terms of
making efficient ad
effectively task
Screening of data 1 33000 $
High skilled
employees
Optimum use of resources
by specific person
Salary/commission 1 2000$
15

Domain and
server
maintenance
Domain and server helps
in reaching targeted
customers of the company
Searches on
google
1+1 150$
High network
connections
High speed network have
better control over the
business activities
Wi-Fi plan 1 20$
Latest Gadgets Gadgets have latest
software which provide
better result.
Inbuilt 4 7000$
Estimated Total Resource Costs 9 42170$
Change Management Project Timeline and Gantt chart
Year :
Qtr Date Priority
No.
Priority Changes Name
1 23/9 /20 Planning
2 02/09/20 Research
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1 08/02/20 Design
18/09/20 Implement
08/4/20 Follow UP
Using the same timelines completed above, draw a Gantt chart to reflect the timelines. Delete
the example highlighted in yellow. Use priority number or name within the cells.
Priority Change Gantt chart - Year
Task Name Q1 Q2 Q3 Q4
01 02 03 04 05 06 07 08 09 10 11 12
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Planning
Research
Design
Implementatio
n
Follow UP
PART B
9. Getting approvals on change management process
< UNIQLO >
23 April 2020
Subject: Need approval for management changes
Dear Director,
Hello sir/madam want to gain your precious time as your decision is needed to change in
management process as decided in the past few days to achieve the group goals. As you are
18

owner of the company so your decision is the first priority to run the activities of the company in
order to obtain the profit. Company had decided to make changes in the firm to achieve the goal
as changes are frequently prevailing in the market. Your decision is very helpful in framing the
new changes in the company. Company always tries to evaluate the market and generate new
profits for our owners. So there are some changes we have discussed in the attached files. Your
decision will helps us in growth and development of the company.
Thanks.
Mark
Senior Manager
10. Resource assignment to project and reporting protocols
Resource
Name
Responsible Person / team Reporting to
(manager or
team leader
designation)
Innovative
technology
IT department IT senior head
Skilled
employee
Human resources HR of the
company
Domain and
server
IT department Finance
manager
High network
connection
Data plan Finance
manager
Latest gadgets
IT department Finance
manager
11. Communication and education plan for organisational change
Campaign Objectives Campaign KPI’s
Creating awareness Employees of UNIQLO are
aware about new changes of
policies.
Increasing productivity Effective communication helps
in motivating employees to
enhance their performance and
productivity.
Building strong business relations It can be analysed through
19

effective coordination and
cooperation among existing
employees.
Clarification of task Reduction in conflict among
existing employees of UNIQLO
is key performance indicator.
Boosting morale confidence Productivity of company has
raised by 15% due to effective
communication.
Key Messages (benefits of the change plan)
There are various benefits of changes plan for different stakeholder of UNIQLO as :
1. Effective change management helps in maximising fund of shareholders and investor of
company through increasing sales and profitability of firm.
2. Improvement in qualitative of products and services so that customers needs can be
satisfied in an effective manner.
3. Effective utilisation of various resources to protect environment that ensure health and
safety of employees and people that are living in the society.
4. Bring various changes in the organisation helps in growth and development of various
knowledge and skill of different individual that are working in UNIQLO.
Target Audience
Audience Communication tools to be used
Investors Direct mail and annual report email is used to inform investor
about change that UNIQLO is planning to bring within
organisation to earn maximum profitability.
Employees Meeting, Email and simple text can be used to communicate
information’s about different task that need to be performed by
large number employees.
Warehouse team Email is used to inform warehouse team about implementation of
different changes with organisation.
Customers Public relation, Google advertisement, earned media can be
used to promote products and services of UNIQLO.
Consultation feedback and input summary
1. Various recommendations have been received from different stakeholder of company
such as employees have said to make innovative and creative website so that large
number of younger generation can be attracted.
20

2. Warehouse recommends that UNIQLO has to purchase various warehouse for effective
management of resource with organisation.
3. Investors of company has stated that it can also market products and services through use
of social media to attract existing as well as new customers base.
12. Activities to deliver communication plan
Stakeholder
groups/
Audience
Communication
method
Team
member
responsible
Resources
required
(list all)
Expenses
or budget
required
Deadline
(days/weeks)
Investor By presenting
company profile
Jim Book profile $500 30 days
Customer Online promotion Joseph Social media 1500$ 7 days
Director Email and news Bennie Google
accounts
20$ 3 days
Shareholders Balance sheet of
the firm
Annie Tamp lets 15$ 15 days
Warehouse Order received Siny Paper printing 10$ 2 days
Employee
head
Assigning orders Albert Order list 10$ 1 day
Management of activities to deliver communication plan
<UNIQLO >
23 April 2020
Subject : communication in the company
Dear team leader,
Hello sir, just want to know about the communication in the company between the people
in last few weeks. As discussed earlier about the communication in the organisation to
make the work smooth in the company between the employees. So, kindly please give
me the assessment of the communication taken in the firm.
Thank you,
Frankly
Senior manager
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13. Responding to barriers to change
There are various barriers in effective implementation of changes strategies such as
establishment of new division of online sales. Such as:
1. Various employees of UNIQLO are still not happy and satisfied by various changes that
are brought by company so it act as barrier in effective implementation of online
business.
2. Company has used inadequate promotional activities thus it is requiring additional funds
from top management for effective promotion but in reality UNIQLO has limited fund
therefore it resulted in ineffective promote of various products and services of firm.
3. Various training need to be provide to new employees that are recruited within company
so that they can effectively perform different function and activities.
4. Overwhelming of online division member is another barrier in effective implementation
of online business of UNIQLO in order to increase profitability and sales volume.
5. Most of the member of IT and management are still concerned about different changes
and most of the member thinks the project as failure. Therefore it is effective barrier in
implementation of new changes within UNIQLO.
14. Action interventions and strategies for embedding change
Intervention strategies are formulated by top management of UNIQLO so that maximum
output can be gained with minimum input of products and services. Various intervention
strategies of UNIQLO are as follows:
Continuous monitoring: Manager of UNIQLO is responsible for continuous monitoring and
supervising different activities of individual so that effective result of change can be gained.
Direct instruction: Leader and manager of UNIQLO provide guidance and direction to
employees about various roles and responsibilities that they have to perform so that desired goals
can be achieved.
Continuous Feedback: Company has also planned to use social media and website to get
continuous feedback from large number of customers so that various changes can be
implemented and customers needs can be fulfilled.
Arrangement of sufficient funds: UNIQLO is facing situation of less availability of fund for
effective promotion of different products and services of company. Therefore it need to plan
22

various areas from where it can raise large number of capital for effective implementation of
strategies.
Formal email request to your subordinate for implementation of Intervention Strategies
<UNIQLO >
<4 May 2020>
Subject: To inform subordinate about effective implementation of intervention strategies
Dear Subordinates,
You all are request to take active part in implementation of intervention strategies so that company
can gain competitive advantages and new change can be made successful. All employees need to
coordinate and cooperate with each other to adapt various changes of environment so that company
can grow and expand its business across nation. Therefore, It is humble request to resolve all such
problem and various challenges that are faced by company for effective achievement of common
goals.
Thanks.
<Mark >
<Senior Manager >
GLOBAL e-NEWSLETTER
MESSAGE FROM THE CHANGE AGENT
Dear organisational members and valued stakeholders,
It is humble request to all employees and team
member that our organisation is planning to bring
various changes so that we can gain competitive
advantages in the industry. UNIQLO is planning to
expand its operation in online business so that
customers can easily purchase products while staying
at their homes. Therefore, stakeholder and member of
company are requested to give their active
participation so that it can grow and expand its
business operation across worldwide by satisfying
need of customers.
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15. Evaluation and amendment of change management project plan
Project Name: Change Management
Commenced:
Project Manager: Marks
Review Author: Marks
Review Date: 8 May 2020
Planned Outputs Intended Outcomes Strategic Objective(s)
UNIQLO has planned
sales promotional activity
budget amounted to
$10000.
Company have expected
total sales amount to 15%
of Australian sales.
UNIQLO has also
expected that it will get
60000 likes from various
social media.
Company has to bear
additional cost of $4000 for
online sales promotional
activities.
Whereas online sales
performacne have increased
by 8% which is much more
higher.
There are only 30000 likes
from social media such as
Facebook page.
UNIQLO objective was to
increase its sales volumne
and profitability.
Company has also
formualted strategy
objective to enhance its
market share.
The objective of company is
to mortivate and infleucne
employees to work hard so
that UNIQLO can gain
competitive advantages.
Project Performance
(consider at least 3 issues – deadline, budget and quality)
Planned Actual Variance
Delivery timing accuracy
was increased by 78%.
But in actual delivery
was 2% less than actual
expectancy.
Therefore there is
variance of 2% in
deadline of project.
Planned promotion
budget was $10000.
Actual promotion budget
increased by $4000
Variance in budget of
UNIQLO is $4000
To enhance quality of
products and services.
Through effective change
management quality of
products have been
increased.
Team performance 85%
and benchmarking was
95%.
Lessons Learned
(mention at least 4 lessons learned from the project)
From the above analysis it have been learned that due to ineffective delivery of products
lead to dissatisfaction among employees regarding various products and services.
UNIQLO has to make more efforts to trained new employees as compared to existing
employees that lead to delay in implementation of change.
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It need more fund to effective promote various products and services through online
sites
Online sales helps in enhancing profitability and market share so adaptation of various
changes helps in growth and success of enterprise.
Key modifications on project plan
(List at least 4 most important actions to modify this project based on your findings from the scenario)
UNIQLO has to improve its management styles in order to motivate and influence large
number of customer to make
Company has to identify various source of finance for effective implementation of
different strategies and goals of change management.
Company also change its budget so that it can effective implement different strategies
that helps UNIQLO in gaining competitive advantages.
At last manager of UNIQLO need to monitor and evaluate project plan so that various
changes can be made and desired goal can be achieved.
CONCLUSION
From the above report it can be concluded that change promote growth and success of
enterprise in the industry and helps in satisfying need of customers. It can also be concluded
from above report that continuous evaluation and monitoring of project helps in effective
completion of task. At last it can be explained that change management is necessary for
sustainability of UNIQLO in the existing market.
REFERENCES
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Grills, N and et.al., 2016. The success of the Uttarakhand Cluster: a case study of organisational
change towards disability inclusive development. BMC health services research, 16(1),
p.338.
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change in emergent industries: the case of electric vehicles. International Journal of
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