Detailed Business Concept Document for Unique Fitness Club - UK Market

This assignment presents a business concept document for a proposed yoga class business, 'Unique Fitness Club,' targeting the UK market. The document begins with an introduction emphasizing the importance of market-driven business ideas for profitability. Section 1 analyzes market demand, identifying yoga classes as a viable opportunity in London. Section 2 details a customer questionnaire designed to gauge interest and gather feedback, followed by a summary of the findings, highlighting the potential for customer satisfaction and business sustainability. The benefits of yoga are also discussed. Section 3 synthesizes the previous sections, concluding that the business concept is promising. The report emphasizes the importance of evaluating business ideas for desirability, feasibility, and viability. The document concludes with a list of references.

Individual Concept
Document

Content
• Introduction
• Section 1
• Section 2
• Section 3
• Conclusion
• References

Introduction
In order to establish a successful business so that it can meet the needs and
wants of customers efficiently so high profitability can be achieved, it
is important that a business idea is developed based on market needs.
The idea then also need to be tested so that feedbacks related to the
idea can be received which can help in making improvements in the
products and services offered by the business

Section1
In order to develop a successful business in UK it is important that the market
demand is analysed so that products and services which can help in
enhancing customer satisfaction can be produced so that business can
successfully exist in the market. After analysing the market opportunities
in the market of London, UK i have concluded that business of Yoga
classes should be started by me.

Section2
In order to test the business idea it is important that continuous feedback
from customers is gained which can help in making timely and regular
improvements in the products and services offered by the company.
This can help in providing customers with high value for their money
and will also help in improving the brand image of company in market
so that it can successfully exist in the market

Questionnaire
Questionnaire
Q1) Have you heard about Unique Fitness Club and its services?
a) Yes
b) No
Q2) Are the services of company unique in nature?
a) Agree
b) Disagree
Q3) What make the services of company better than other fitness clubs?
a) Personalised Yoga and diet plan
b) Flexible time schedule
c) Price strategy
Q4) What are the benefits of services given by the company?
a) Physical health
b) Controlled diet
c) Meditation
Q5) How can the company effectively reach to a large number of people?
a) Increased promotion
b) Discounts and offers
Q6) How can the company achieve high customer satisfaction?
a) High quality services
b) Value for money

Q1) Have you heard about Unique Fitness
Club and its services?

Q2) Are the services of company unique in
nature?

Q3) What make the services of company
better than other fitness clubs?

Q4) What are the benefits of services given by
the company?

Q5) How can the company effectively reach to
a large number of people?

Q6) How can the company achieve high
customer satisfaction?

Findings
From the above responses it can be said that the business can survive
sustainably in the market and increase its profits through increased
satisfaction of customers by giving them high quality of personalised
services which can help in improving their mental and physical health. Yoga
is being increasingly preferred by people as it helps in relaxing the body and
mind, increasing flexibility, muscle strength, toning of body, improved
respiration and immunity, better mental health, better blood circulation etc.

Section 3
From the above discussion about the idea of development of new
business which is to start Yoga classes under the business name
Unique Fitness Club, it can be said that the business concept can be
successfully developed into a business which can help in increasing
the profits of company.

Conclusion
From the above report it can be concluded that in order to build a
successful business it is important that the business idea is evaluated
with respect to various measures like desirability, feasibility and
viability so that highly profitable business can be developed.

References
Blum, C., Bunke, D., Hungsberg, M., Roelofs, E., Joas, A., Joas, R., Blepp, M. and
Stolzenberg, H.C., 2017. The concept of sustainable chemistry: Key drivers for the
transition towards sustainable development. Sustainable Chemistry and Pharmacy, 5,
pp.94-104.
Brogaard, L. and Petersen, O.H., 2018. Public‐private partnerships (PPP s) in
development policy: Exploring the concept and practice. Development Policy
Review, 36, pp.O729-O747.
Clauss, T., 2017. Measuring business model innovation: conceptualization, scale
development, and proof of performance. R&D Management, 47(3), pp.385-403.

Thank You