This assignment analyzes entrepreneurial opportunities, focusing on a case study of a coffee shop, 'Coffee Tree Café.' The solution begins with an introduction to entrepreneurship and its role in providing job opportunities. It includes data from a survey of 30 respondents, examining customer preferences for new products and services, market share potential, and perceived business barriers. The analysis presents the survey data, identifying key themes and their frequencies. Based on the findings, recommendations are made to help the Coffee Tree Café improve customer satisfaction and market attractiveness. The assignment concludes by emphasizing the crucial role entrepreneurs play in meeting people's needs and wants. References to relevant academic literature are also included.