Unit 6 - Managing a Successful Business Project: Aston Martin Report

This report examines the key challenges and obstacles of talent management faced by Aston Martin, a British luxury car manufacturer. The project aims to identify these challenges and propose effective strategies for improvement. The report includes a project plan outlining aims, deliverables, timelines, and resources. It utilizes a work breakdown structure and Gantt chart for project management. Research is conducted using primary and secondary methods, with findings presented through appropriate tools and techniques. The report concludes with recommendations based on data analysis, addressing leadership gaps and cultural issues. It emphasizes the importance of effective talent management strategies, including employee motivation, skill development, and retention, to enhance organizational performance and overcome challenges. The report also covers the cost, time, quality, communication, scope, risk and resources required for the research.

Unit 6 - Managing a
Successful Business Project
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Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1. Devise project aim and objectives for a chosen scenario.................................................3
P2.Produce a project plan that cover aim and deliverables, time, quality, communication, risk
and resources..........................................................................................................................4
P3.Produce a work breakdown structure and a Gantt Chart to provide time frames and stages
for completion........................................................................................................................5
TASK 2............................................................................................................................................8
P4. Carry out small-scale research applying primary and secondary methods appropriate for
meeting project aims and objectives.......................................................................................8
L03.................................................................................................................................................11
P5. Present findings and data using appropriate tools and techniques.................................11
P6. Communication appropriate recommendation as a result of findings and data analysis to
draw valid and meaningful conclusions...............................................................................18
P7 Reflection........................................................................................................................18
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................20
APPENDIX....................................................................................................................................22
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INTRODUCTION
The study aims to determine the key challenges and obstacles of talent management faced
by organisation. Talent management is a continuous process that allows an organisation to
enhance skills and competencies of employees. Main aim behind this is to strengthen
organisational workforce. Primary aim of business management project is to effectively re-brand
the company with the help of comprehensive practices such as planning, executing, and
controlling particular tasks and projects. Organisation is required to have proper understanding
of talent management strategies in order to effectively overcome the obstacles and challenges of
talent management. In order to manage business operations it is essential to implement effective
talent management strategies. Present report has been conducted on Aston Martin, which is
operating it functioning as a manufacturer organisation. In this report formative discussion has
been conducted on project aim, objectives, questions, data analysis and recommendation.
TASK 1
P1. Devise project aim and objectives for a chosen scenario.
Talent management plays an essential role for an organisation. It is a constant cycle that
attracts employees, build up their abilities and enhance their capabilities for higher performance.
The fundamental motive of talent management is to inspire the potential employees . It is an
effective business tool which helps in completing the things in a successful way with the
assistance of experienced workers.
Aston Martin is performing its business as a British independent manufacturer of luxury
sports cars and grand tourers. This organisation headquartered in England, United Kingdom and
was established in the year 1913 and operates its business operations with more than 2,450
employees. In order to accomplish this research investigator has been hired as a HR consultant
who effectively evaluate key challenges and obstacles faced by company. Main motive of
present research is to determine effective strategies through which these challenges can be
overcome in an effective manner.
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Research Aim-
“To identify the key challenges and obstacles of talent management faced by manufacturing
business organisation”. A case study on Aston Martin.
Research Objectives-
 To determined the concept of Talent management in context with organisation.
 To evaluate key challenges and obstacles faced by Aston Martin in the process of
implementing talent management strategies.
 To identify best strategies to overcome the challenges of talent management that can be
adopted by organisation to implement talent management objectives.
Research Questions-
 What is the concept of Talent management in context with organisation?
 What are the key challenges and obstacles faced by Aston Martin in the process of
implementing talent management strategies?
 What are the best strategies to overcome the challenges of talent management that ca n be
adopted by organisation to implement talent management objectives?
Literature Review
Concept of Talent management in context with organisation
As per the view point of Zeiders (2020), talent management is defined as a continuous
process in which organisation engaged in the process of constantly attracting as well as retaining
employees by offering them motivation and developing their skills (What is Talent
Management? All You Need to Know to Get Started 2020). Main aim behind this is to improve
their performance. Talent management plays most important role in context with organisation as
it allow company to enhance their profitability (Wingfield and Chavez, 2020).
Key challenges and obstacles faced by Aston Martin in the process of implementing talent
management strategies
As per the view point of Latukha (2020), there are number of changes or obstacles that
can be faced by Aston Martin during the process of talent management. In this the major
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challenge is related to lack of leadership. Along with this Aston Martin can also face challenges
in implementing talent management strategies which is related to unappealing company culture.
These challenges can affect smooth talent management strategies implementation process of
Aston Martin.
Best strategies to overcome the challenges of talent management that can be adopted by
organisation to implement talent management objectives
According to the view point of Wiblen (2020), there are various forms of strategies
through which company can overcome the challenge of talent management. In this with the help
of taking use of best talent management strategies to prevent employee turnover is effective.
While on the other hand, with the help of effective leadership and offering training to employees
in best strategies to overcome the challenges of talent management.
P2.Produce a project plan that cover aim and deliverables, time, quality, communication, risk and
resources.
Project management plan is defined as a systematic documentation of tasks that
characterize the, goals, course of events, budget and timeline. It helps in conveying the
connected data to the concerned specialists with specific period of time. It effectively evaluates
different business exercises in a proper way.
Cost-
It includes overall expenses in which research is subjected to be accomplished. In order to
conduct present research, researcher will use overall 115 £ to cover the expenses like
transportation and more.
Item Cost (£)
Planning of initiation cost 10
Pc and storage device like equipment cost 25
Cost of utility 10
Stationary cost 15
Travel cost 15
Cost of administrations 25
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Others 15
Total 115 £
Time-
This is the course of events in which a task is required to be finished inside a set time
period assigned investigator. Time can be separated similarly to each assignment with the goal
that each action should be possible in a successful way and the researcher require 9 weeks and
which will begin from 31 January 2021 and closes in 29 April 2021. This is the adequate time
which is apportioned to each assignment for the effective achievement of every action.
Quality-
The information and data that has been gathered by researcher ought to be of acceptable
quality with the goal that precise and solid information can be added to the examination. There is
different, technique to acquire data such as from primary as well as secondary resources. This
will effectively help in getting the great suggestion for the strategy that will assist in dealing
issues of business plan.
Communication-
It is essential of investigator to undertake use of proper communication channels in order
to evaluate different resources. This assistance in playing out all the initiates in a viable way. In
order to conduct present research, investigator will undertake use of telephonic correspondence,
messages, channel and face-to-face communication so on.
Scope-
Present research analysis is having wide range of scope as in this, investigator evaluate
strategies and challenges of talent management.
Risk-
There are number of factors of risk associated with research that are required to be
effectively consider by investigator in order to accomplish research in a well define and effective
manner. There are various necessary methodologies for the better achievement of the exploration
on a particular point.
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Resources-
In order to conduct present research investigator have undertaken use of various resources, such
as books, journals, magazines, internet and more. With the help of all these resources, researcher
aim towards enhancing effectiveness of research.
P3.Produce a work breakdown structure and a Gantt Chart to provide time frames and stages for
completion.
Gantt chart is defined as a graphical representation of the general timetable of the task,
which shows the beginnings and finish date of the different components of the exploration
project within a set time span. It is the visual introduction of separating the errand into little
gathering so they can be handily finished.
Gantt chart acts as a horizontal bar chart representation that helps in planning as well as
scheduling of activities based on their size and the information is deliberate into horizontals bar
graph. It shows the beginning date and end date with name of the assignment proprietor. Along
with this it shows the reliability as well as dependability in the business and indicating the
different undertaking is finishing in a suitable way. In order to accomplish present research
activities in an effective manner mentioned below Gantt chart is being given.
Identification of the topic
Developing aim and objectives
Overview of the study
Literature review
Research methodology
Submission of proposal
Supervisor feedback of the proposal
Approval on the proposal
How long this will
take:
Days
6
4
3
4
6
6
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Introduction
Literature review
Research methodology
Data analysis and findings
Conclusion
Recommendation
5
17
22
16
22
15
2
3
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Work breakdown structure
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Work break down structure is a systematic tool that divide complex project into easy and
management tasks. It is the technique for making the information valuable in a more successful
way. This will characterize the breakdown of the undertaking with the goal that it very well may
be finished in a suitable way.
Work break down structure is a hierarchical descriptionof the whole assignment which is
depict according to their course of events and furthermore help in better comprehension of the
objective of the exploration so that each and every activity get accomplished in an effective
manner.
TASK 2
P4. Carry out small-scale research applying primary and secondary methods appropriate for
meeting project aims and objectives.
Research methodology is stated as the process which is utilised to gather and evaluate data
regarding a particular topic. It enables researcher to assess the reliability and accuracy of data of
research. In order to meet the objective of business, different types of data is used. For gathering
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research activity
initiation
setting project
aims and
objectives
planning
project
managemnt plan
control and
execution
collection of
secondary data
collection of
primary data
data analysis
closure
results
discussions and
recommendations
reflection

the primary and secondary data, researcher use qualitative and quantitative method of performing
the research which is provided below:
Quantitative research - This is the method of research in which numerical data is gathered
by a researcher to test a causal relationship between the variables as well as make predictions in
the large population group. It provides accurate percentage and perception of population which
assist in getting the things done easily. Charts and graphs are used to present the findings of
research. By the use of quantitative research method, both primary and secondary data can be
collected in an appropriate way. With the help of this method investigator can collect reliable and
effective data with the assistance of better presentation of collected facts.
Qualitative research - In this type of research method, the collected data is non numerical
in nature and it is collected from perception and insights of individual groups. It involves
experiences and opinions of general population and assist in mitigating genuine opinions of
organisation. The data is interpreted by using different methods. Interview method is used
mainly in the research in order to gather qualitative data.
Data collection method - It is the method through which researcher gather the data
associated with a particular research topic that will help in drawing valid outcomes of study.
With the help of collected data, the question of the research can be answered properly and
researcher will get accurate figures and data. For collecting the data, there are two ways that can
be utilised by the researcher. These ways of data collection are provided below:
1. Primary data collection method - It is the method through which researcher will get fresh
data which is first hand or completely new. For gathering primary data, the existing
sources of data are not used by the researcher. The main aim of collecting the data is to
mitigate the objectivity of study and also assist in getting reliable and accurate
information from real perspective of people. This data can be collected by using
questionnaire which is a tool that consists of some questions related to the study.
2. Secondary data collection method - This is the another method of collecting data in
which the data from existing sources is collected by the researcher. For collecting second
information, researcher will use the existing sources like books, journals, previously
published records, newspapers, government publications etc.
Main purpose to select primary research method is to allocate first hand data in an effective
manner in an accurate, unbiased and reliable manner. While in context with secondary research
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