Unit 6 HNC Business: Digital Technology Impact on M&S Business

This report examines the impact of digital technology on M&S (Marks & Spencer) business operations. The research uses questionnaires to gather data from M&S employees, focusing on the influence of digital technologies on working environments, new service development, challenges, and opportunities. The report analyzes the adoption of new technologies, the impact on various departments, and the generation of revenue. It discusses the role of digital technologies in attracting customers, improving services, and expanding business at a global level, particularly for small scale industries. The conclusion highlights digital technology's importance in maintaining market stability, generating revenue, and providing flexibility in business practices. The reflection section emphasizes the effectiveness of digital technology in creating new ideas, providing current market trends, and attracting new customers. The report underscores the importance of providing the latest services and products to attract more customers and expand the business globally.

MANAGING
SUCCESSFUL
BUSINESS

Research data using appropriate tools
and techniques
• In order to collect necessary data researcher select the
best method to analyse the actual postilion of the
company that is questionnaire researcher take 10
employees of M&S company and asked some set of
questions to analyse the situation and their suggestions.
• Research data is very necessary task in research, in this
process investigator take overall survey and gather all
particular information and data to make overall output
and facts.

Theme 1: Working experience of
employees in the M&S company

Theme 2: Digital technologies has change
the working environment

Theme 3 : Kinds of new technologies
have used in the company

Theme 4 : Digital technologies gives
innovative services or development in the
company

Theme 5 : Types of challenges and risk
face by the company in implementation
process

Theme 6: Steps adopted by M&S to
make new product and innovative
services to attract the customers
• Analysis: Digital technologies are most effective and
challenging techniques to make new attractive services or
products. Nowadays there are many platforms and
opportunities through which company make their business
plans in more impressive way. Like new offers and discounts
many attract customer attraction towards the company
products and services. Along with that company also give
quality of services by adopting trenchant techniques. It gives
new growth and opportunity in future development. Along
with that digital technologies are provided wide range of
benefits and opportunities.

Theme 7 : Department can get large
opportunity and growth from this
technology

Theme 8 : Technology will help to invent new
opportunities and growth

Communicate Appropriate
recommendation as a result to draw
meaningful conclusion.
Conclusion:
•From the entire study it can be discussed that digital technology has become
high generate income source for then M&S(Vigdor, Laddn and Martinez, 2014).
• It is the most important part for every organisation these days to maintain its
stability in the market in long term. Along with that company also adopt online
techniques through which they make their services more attractive.
•Along with that digital technologies plays very important role in the
development of small scale industries. Digital imp[act are very great full in
business functions.
•It helps to generate more revenue and sales of the organisation, besides, it also
gives much flexibility in operation or in marketing departments in business
practises.

Reflection On the values of
undertaking research
• In order to conduct research project on the topic of digital
technology impact on small business enterprise.
• I have analysed that digital technology is very mush effective
and helpful to create new techniques and ideas.
• It gives new information and current market trends(Quick and
Choo, 2014). Along with that I analysed that company should
give the latest services or attractive products.
• This helps to attract more new customers. Besides, I analysed
that digital technologies helps company to expand its business
at global level.