Unit 30 Internet Marketing: PPC Strategy for Smart Restoration Ltd

This report outlines a pay-per-click (PPC) advertising strategy for Smart Restoration Limited, a company aiming to increase sales, expand its customer base, and improve profitability. The strategy involves partnering with an advertising company to display ads on search engines like Google, Bing, and Yahoo. The report emphasizes the importance of keyword research, using relevant terms such as 'office desk,' 'computer tables,' and 'chairs,' alongside related and contrasting terms to optimize ad visibility. The primary targets for Smart Restoration Limited include boosting sales figures, regaining customer trust, increasing overall profitability, and expanding the company's market reach. The success of the PPC campaign hinges on effective keyword selection and strategic ad placement to drive targeted traffic to the company's website, ultimately converting clicks into sales and achieving the company's business objectives. Desklib provides comprehensive study resources, including similar solved assignments, to aid students in understanding and applying internet marketing strategies.

PAY PER CLICK
Pay per click:
This is a medium of advertisement of the products, a company can make tie up with the
advertiser company. Advertising company put ads of the client company when a person
search some relevant products on the search engine. If the person click on that particular
advertisement, client company have to pay pre-decided amount to advertising company.
How it works:
The Medium Blue Search Engine Marketing is having expertise in it and they can make
changes in the Smart Restoration Limited 's website and some keywords has been added in
the client website. If the person is searching about cheap furniture or used furniture,
company's website link pop out in a side bar.
Targets for the Smart Restoration Limited company:
 The biggest target for the company is to increase their sale, they are having less
sale and face a big recessional history.
 They want to enlarge the number of their customers and they are having old
customers but they have to regain their trust on the company.
 Final target of the company is to make profits for company so they have to
make more and more sale of their products.
 The company wants to increase their scope and wants to deal in the outer area
so they can use this in to make their presence in the market.
Pay per click is having some more factors which are included in the campaign:
Search engines:
Google, Bing and Yahoo are the most
known search engines which are used by
user and google is the most known search
engine.
Key word research: Mainly company
trading in the used office furnitures so they
are having some key words such as; office
desk, computer tables and chairs etc.
Advertising company have to add some
keywords which are having opposite meaning
and relevant meaning for company's products.