Unit 46: Social Media Strategy for Allplants - Marketing Presentation

This presentation evaluates market research to develop social media aims and objectives for Allplants, a plant-based frozen meal company. It details a social media strategy encompassing content creation, scheduling, and monitoring across platforms like Facebook, Instagram, and Twitter. The presentation justifies the selection of technology platforms and tools used in the strategy, defines key metrics for social media analytics, and critically evaluates the strategy's alignment with Allplants' marketing objectives. The goal is to increase customer engagement, promote healthy eating habits, and ultimately expand Allplants' customer base through a well-planned and executed social media presence.

Social Media
TASK 3 & 4

Table of Content
 Introduction
 Evaluate market and user research to develop aims and objectives for social media strategy to fulfill
Allplants marketing needs
 Create social media strategy for Allplants to attain pre-defined aims including content creation,
scheduling and monitoring
 Justify the selection of technology platforms & tools used while creating social media strategy
 Analyze the social media strategy and define the metrics required for social media analytics
 Critically evaluate the social media strategy and plan presented. Also, highlight the way it support the
objectives and aims of social media strategy for allplants
 Conclusion
 References

Introduction
 In the present digital era, social media has become one
of the most effective ways to stay connected with
audience. Through social media platforms, it is possible
to establish connection with the individuals living
across different parts of nation. Now, social media is
likely to put a major influence of each and every sector
including culture, business, entertainment and so on.

Evaluate market and user research to develop aims and
objectives for social media strategy to fulfill Allplants
marketing needs
 Allplants offers frozen meal which is plant based and
looking forward to facilitate communication through
social media. In this context, the target audience is
health conscious customers.
 Allplants aims to increase current customer base by
preparing attractive social media campaign.
 To develop healthy food habits among customers by
posting regular content about significance of frozen
and plant based food.

Create social media strategy for Allplants to attain pre-
defined aims including content creation, scheduling and
monitoring
 Allplants aim to increase the communication with target
audiences in order to attain their marketing goals. In this
context, the major elements of social media strategy are
mentioned below:
 Content creation
 Scheduling
 Monitoring

Justify the selection of technology platforms & tools used
while creating social media strategy
 While a social media strategy is created,
ample of tools and platforms are used.
These tools and platforms are important to
create, schedule and monitor the progress
of social media. In this regard, necessary
technology platforms and tools are
mentioned below:
 Social mention
 Hootsuite:
 Google Alert:

Analyze the social media strategy and define the metrics
required for social media analytics
 For Allplants, an effective social media strategy has been prepared. The strategy include Face
book, Instagram, Twitter and more to promote the brand. In this regard, different social media
platforms are implemented so that the customers get attracted towards the product or services.
 Mention
 Share
 Like

Critically evaluate the social media strategy and plan
presented. Also, highlight the way it support the objectives
and aims of social media strategy for allplants
 To attract huge number of customers, social media strategy has been planned for allplants. In this
regard, various social media platforms like Face book, Instagram, Twitter and more are used to
generate user friendly content. Different content is prepared for different social media platform.
 The social media strategy and plan is used by allplants to maintain proper communication with
the target audience. Through social media strategies, the company will be able to attract huge
number of people so that they can attain the pre-defined goals and objectives efficiently.

Conclusion
 From the above presentation it is analysed that social media has transform the
way of business. Now, companies are likely to adopt different social media
platforms like Face book, Twitter, Instagram and more to create brand awareness
and engage the customers with the company.
 In this presentation social media strategies and plans have been prepared in order
to gain the attention of target audience.

References
 Schultz, C.D., 2017. Proposing to your fans: Which brand post characteristics drive
consumer engagement activities on social media brand pages?. Electronic Commerce
Research and Applications, 26, pp.23-34.
 Sutherland, K.E., 2021. Social Media Strategy Development. In Strategic Social Media
Management (pp. 7-10). Palgrave Macmillan, Singapore.
 Swani and et. al., 2017. What messages to post? Evaluating the popularity of social media
communications in business versus consumer markets. Industrial Marketing
Management, 62, pp.77-87.
 Jahng, M.R. and Hong, S., 2017. How should you tweet?: The effect of crisis response
voices, strategy, and prior brand attitude in social media crisis communication. Corporate
Reputation Review, 20(2), pp.147-157.

Thank You