United Health Group Blog: Content, Competitors and SEO

This presentation provides a comprehensive analysis of the United Health Group blog, focusing on its current content and areas for improvement. It identifies potential topics to add, such as cloud technology implementation and search engine optimization strategies. The presentation includes a review of two key competitors' blogs, Cigna and Aetna, comparing their services and content strategies. Based on this analysis, the presentation offers specific recommendations to the Vice President of Marketing at United Health Group, including the implementation of cloud technology and the optimization of the blog for search engines. The presentation concludes by summarizing the key findings and recommendations, emphasizing the importance of these strategies for enhancing the blog's effectiveness and reach.

UNITED HEALTH GROUP
The most famous healthcare organization of the
world is United Health Group. It is the leading
provider of health care products and medical
insurance (Engelgau et al., 2016). This presentation
serves the purpose of discussing the impact of
content of the blog of this organization.

INTRODUCTION
• The presentation will discuss about the point of focus of the blog of United
Health Group.
• Three contents which should be added to the content of the blog will also be
discussed in the presentation.
• The review of the existing content of blog will be done (Brown, 2016).
• Two competitor blogs will be identified along with their description of the
services.
• The blogs of these two competitors would be analyzed for the past year.
• Recommendation to the VP of marketing of United Health Group will be
given.

DESCRIPTION OF THE BLOG
1. Clinical service
2. Innovation
3. Advice

POSSIBLE TOPICS WHICH ARE TO BE ADDED
The possible topics which are to be added in the blog of United
Health Group are
1. Implementation of Cloud technology
2. Implementation of search Engine Optimisation

COMPETITION OF UNITED HEALTH GROUP
The two main competitor of the blog of United Health Group are
1. Cigna: Cigna is a healthcare company who have their service in
whole world. This organization offers medical insurance and dental
supplements along with pharmaceuticals (Biles, Casillas &
Guterman, 2015).
2. Aetna: Aetna is also another healthcare organization which is based
in USA (Frakt & Garthwaite, 2018). It sells medical insurances
along with dental products and pharmaceuticals.

Blogs by Aetna
Over the last few years Aetna has posted
several blogs on the several health care
programs (Schoen & Collins, 2017). Few of the
blogs are listed below:
Five wellness service program to improve
health
Physical therapy
Physical Consultation
Diagnostic test

Blogs by Cigna
Over the last few years Cigna has
posted several blogs on the several
health care programs(Hresko & Haga,
(2012). Few of the blogs are listed
below:
 Well and Information
 Health tips for living
 Health Insurance
 Workplace wellness
 Cigna Dental
 Cigna Mental Health

Suggestion to the Vice President
Convincing the Vice President to Implement
cloud technology in the blogs
Using proper keywords to be easily found in
the search result (Ledford, 2015)
Maintaining the website speed while loading
(Wei & Stata, 2017)
Making the website compatible with almost
every browsers possible

Summary
 In this presentation the blog of United Health
Group have been discussed in details.
 Implementation of cloud technology and search
engine optimization in the blog
Comparison with the top two competitors blogs
Aetna and Cigna
 Suggestion to the Vice President is given for
implementing new technology

Referenc
es
Biles, B., Casillas, G., & Guterman, S. (2015). Competition among Medicare’s private health plans: does it really
exist?. The Commonwealth Fund. Retrieved from http://goo. gl/hKFy2y.
Brown, M. (2016). Boards review resources. Cutis, 97(4), E19-E20.
Engelgau, M. M., Sampson, U. K., Rabadan-Diehl, C., Smith, R., Miranda, J., Bloomfield, G. S., ... & Alam, D. S. (2016).
Tackling NCD in LMIC: achievements and lessons learned from the NHLBI–UnitedHealth Global Health Centers of
Excellence Program. Global heart, 11(1), 5-15.
Frakt, A. B., & Garthwaite, C. (2018). The CVS–Aetna Merger: Another Large Bet on the Changing US Health Care
Landscape. Annals of internal medicine, 168(7), 511-512.
Hresko, A., & Haga, S. (2012). Insurance coverage policies for personalized medicine. Journal of personalized
medicine, 2(4), 201-216.
Ledford, J. L. (2015). Search engine optimization bible (Vol. 584). John Wiley & Sons.
Schoen, C., & Collins, S. R. (2017). The big five health insurers’ membership and revenue trends: implications for public
policy. Health Affairs, 36(12), 2185-2194.
Wei, C., & Stata, R. (2017). U.S. Patent No. 9,674,258. Washington, DC: U.S. Patent and Trademark Office.