United HealthCare Startup: Comprehensive Business Plan Report

This document presents a comprehensive business plan for United HealthCare, a startup venture focused on delivering online health services and products. The plan includes a detailed market analysis, identifying the demand for online health support and related products. It outlines the company's proposed services, such as online consultations with specialized doctors, and the sale of health-related products like nutrition bars and energy drinks. The marketing strategy emphasizes online advertising, social media engagement, and partnerships with local pharmacies. Operational aspects, including production, location, and legal considerations, are also addressed. The plan incorporates financial projections, including startup expenses, breakeven analysis, and projected financial statements, demonstrating the potential feasibility and profitability of the business. Overall, the business plan provides a roadmap for United HealthCare to establish itself in the competitive healthcare market by leveraging online platforms and offering convenient, accessible health solutions.

Running head: BUSINESS PLAN
Business Plan
Name of the Student:
Name of the University:
Author’s Note:

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United HealthCare
Owner: Tom Kirkham
Address Line: 56, Wall Street United States, 454525
New York City, 454525
Telephone: [phone]
Fax: [phone]

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Market Research..............................................................................................................6
Operation Plan........................................................................................................................6
Customers.........................................................................................................................7
Competition......................................................................................................................7
Marketing Strategy..........................................................................................................7
Management and Organisation..............................................................................................9
Production.........................................................................................................................9
Location.............................................................................................................................9
Legal Environment...........................................................................................................9
Employees.......................................................................................................................10
Credit Policies.................................................................................................................10
Personal Financial Statement...............................................................................................10
Start-up Expenses.................................................................................................................10
Breakeven Analysis..............................................................................................................11
Conclusion................................................................................................................................11
Reference..................................................................................................................................13
Appendix..................................................................................................................................15
Executive Summary
The newly developed Business product is built on the health sector company United
Healthcare Company, which will primarily focus on the online health services as a new
innovative start up. United Health Support Company will be providing the business services

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based on the health related services and health products to the consumers. The demand and
the growth for the product was assessed to be at a high significant level depending on the
demand for such services. The Company can provide its initial services in the United States
and then can slowly expanding the services depending on the demand of such services. The
marketing strategy for the product and services was discussed in the business plan and the
relevant strategy to be adopted by the management of the company was discussed. The
financial plan of a business plan is a crucial factor and the same has been forecasted an
incorporated into the business plan keeping into view the business and the macroeconomic
environment under which the company will be carrying on its business.

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Introduction
A successful business plan is one where the idea of a product or service has not yet
been launched and it involves exploration of various kinds of services. The new start-up
should be such which might support economic reasoning and support in the form of future
financial and economic feasibility of the business. There are several factors and conditions
that needs to be analysed when conducting an analysis on the products and services and the
same has been applied during the evaluation of the business plan. One such industry and
business idea selected for the business plan was selecting the healthcare industry and the
same has been selected depending on the forecast for the industry and the demanded products
and services from such sector (Boiko, 2016). United HealthCare Company aims to provide
healthcare services and insurance services to the consumers in the form of various health
related services and insurance products. The company will be based in the United States and
will be providing its services in the United States with its main central office located at the
New York City. The Company can start with new services like providing healthcare services
in the form of providing a website cum platform for the doctors and patients/customers for
interacting about the health related query and getting an advice on the same (Burns &
Dewhurst, 2016).
Discussion
Products and Services
The primary new products and services to be provided by the company will be in the
form of various kinds of health services demanded by the consumers and the treatment and
advice on the same with the help of the company website platform (O’Donnell & Dahl-
Popolizio, 2018). The company can providing an online video and chat support option with
the various kinds of specialized doctors in various fields. Customers will have the option of

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selecting the best available specialized doctor in the specific specialised field along with the
review and rating of the doctor’s advice (Chambers & Humble, 2017).
The various types of new health products, which the company can provide to the
customers, will be primary in the form of health drinks, nutrition bar, protein shake and
energy drinks.

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Services of United Health-Support

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Marketing Plan
The marketing plan for the company will be primarily based on the key customers
looking for general health services with the convenience of web chat, video call options and
other support chat options. The new business plan will be primarily targeting the pharmacy
shops, online advertisements, and local newspaper advertising and other forms of social
media marketing (Lange, 2018).
Market Research
The research about the demand of health related products, services is necessary, and
the company with the help- of the application and the usage of the primary and secondary
data did the same. The primary market research involved reviewing customers about the
customer’s perception about the type of online health services the company will be providing
and the frequency of availing such services. The results generated from the primary market
research was that the consumers usually prefer such services for general health check. The
business service will help them provide services at the convenience of 24*7-health support
from the various communication tools with health service provider. The secondary market
research about the business involves researching about the demand for the health products
and services in the context of developing health and services industry and the type of health
services customers require (De Mooij, 2018).
Operation Plan
The marketing plan for a business acts as a sound and strategic factor which needs to
be taken into consideration and the construction of same will help guide the management of
the company in the operations of the company. The company should primarily advertise and
market its product in the form of retail advertising with the pharmacy shops, supermarkets,
local newspaper and online advertisement of the same. Since the objective of the company is
to focus on primary health services in the form of health advisory services the complexity

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involves in later stage or complex stage of treatment of health related services is eliminated
and the company may not face many regulatory or legal burden (Canfield, 2017).
Customers
The customers base for the business will be not limited to age or preference of the
consumers rather it will cover a wide range of customers who are seeking medical health
support. The demand for such medical healthcare support has been primarily derived from
consumers above the age of 45-80 who are prone to one or the other health related issues and
can be treated or cured with little effort (Simeunovic et al. 2016).
Competition
United HealthCare may face several issues depending in the business environment
under which the company operates one such reason may be the competitive environment.
There is as such no direct competition faced by the company but the company may face a
huge amount of indirect competition from other health chambers, hospitals and other nursing
advisory centres (Jacobs, Chase & Lummus 2014).
Marketing Strategy
The marketing strategy of the business should be decided in such a manner which
would help the company in reaching and the sending the message to the consumers about the
type of business services they provide. The common marketing tactics involves marketing in
social media, creation of brand awareness, pay per click and other blogging website. The
coimpany can advertise about the various kind of business services and products it cater and
acccrodingly attract consumers. However, it is more important that the company identify
there key customer base and the importance of the same in the overall business context
(Charter & Tischner, 2017).

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Management and Organisation
The management of the organisation plays a crucial role and the same has been taken
into account. The guidance and the strategy of the management in the operations of the
company were taken into account.
Production
The services or the product to be delivered by the company will be dependent on the
health services required by the consumers and they can get an easy access to the various
services and products. The health products to be sold by the company would be manufactured
in the official location of the company where the company will be carrying on its operational
work (Ginter, Duncan & Swayne, 2018).
Location
United Health-Support will be providing the health care solution with the help of
website or video call support where the company would not require an ample amount of
space for rendering the services. However, the health products will be manufactured in the
New York City itself. The operational work zone and the manufacturing work zone will be
having a separate building and separate work environment for carrying on the daily business
activities.
Legal Environment
The legal environment under which the company regulates does not require major
requirements and approval from the Food and Drug Administration (FDA). The Statuary
authority regulates the various kinds of health products and services in the United States of
America and guides the manufactures regarding the approval and the licensing of the
pharmacy products.

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Employees
The number of employees required for the new product/service would be around 50
employees who will be working in the operations of the company and in the manufacturing of
the various kinds of health products.
Credit Policies
The company will be providing credit services or grant products on the credits to the
retailers and the wholesalers on a 30/360 day basis where the company will be providing the
business will be granting these goods on a credit basis (Gooch & Kahn, 2014).
Personal Financial Statement
The financial statement of the company were prepared in the context of the analysis of
the company and the relevant forecasting of the sales of the company and the key expenses of
the company were taken into account. The projected profit and loss statement, cash flow
statement and the balance sheet of the company with the view of the factors under which the
company will be operating its product and services. The projected financial statements
involved the revenue statement of the company and the capital inflows in the form of
investments done by the owner of the company. The projected 12-month sales for the various
types of health services and products to be delivered by the company were forecasted and the
same were incorporated in the financial statements of the company (Dewachter et al. 2015).
Start-up Expenses
The total start-up expenses required for starting the operations and the workings of the
company in acquiring the assets of the company and for establishing the services of the
business, an estimated 3.5 million would be required for the company. The total start-up
expenses required for the company will be distributed at the various stages and the capital at
the first year would be around 1.5 million, which would be financed with the help of the

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personal financing and through borrowings in the forms of loans from banks (Lovelock &
Patterson, 2015).
Breakeven Analysis
The technique and the application of the breakeven analysis is a widely used
management technique to be applied for determining the level of sales of the company in
order to make the business at a no profit/loss condition (Khurshid et al. 2014).
Revenue Contribution Fixed Cost Profit
360000 180000 101027.89 78972.11
396000 198000 101027.89 96972.11
252569.7263 126284.863 101027.89 25256.97
303083.6715 151541.836 101027.89 50513.95
Breakeven Analysis
Breakeven Sales Value = average fixed cost/% contribution
Conclusion
The United HealthCare Company is expected to have a sound business forecast and
future and the same is dependent on the forecasted demand and feasibility of the business.
The new products and services offered by the company is unique and the strategic plans
decided by the management of the company will help them stand out of the competition. The
Operational plan developed for the business will help the company guide about the various
production, location related and other factor which may influence the business conditions.
Finally, the forecasted financials of the company were found to be feasible enough and viable
to continue as a successful business venture. The various kinds of health products and
services will help the company diversify and create a range of product portfolio where the
revenue base of the company at the same time is diversified. The market research about the

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business of the company involved the perception of consumers towards the type of business
services and the frequency of availing such kind of services.

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Reference
Boiko, V. I. (2016). METHODS OF DESIGNING AND IMPLEMENTING A BUSINESS
PLAN IN THE CULTURAL SECTOR OF THE REGIONS OF THE COUNTRY. In
PERSPECTIVE DIRECTIONS OF SCIENTIFIC RESEARCHES (pp. 169-172).
Burns, P., & Dewhurst, J. (Eds.). (2016). Small business and entrepreneurship. Macmillan
International Higher Education.
Canfield, T. L. (2017). Mint Health Functional Medicine Clinic: A Business Plan. California
State University, Long Beach.
Chambers, I., & Humble, J. (2017). Plan for the planet: a business plan for a sustainable
world. Routledge.
Charter, M., & Tischner, U. (Eds.). (2017). Sustainable solutions: developing products and
services for the future. Routledge.
De Mooij, M. (2018). Global marketing and advertising: Understanding cultural paradoxes.
SAGE Publications Limited.
Dewachter, H., Iania, L., Lyrio, M., & de Sola Perea, M. (2015). A macro-financial analysis
of the euro area sovereign bond market. Journal of Banking & Finance, 50, 308-325.
Ginter, P. M., Duncan, W. J., & Swayne, L. E. (2018). The strategic management of health
care organizations. John Wiley & Sons.
Gooch, R. A., & Kahn, J. M. (2014). ICU bed supply, utilization, and health care spending:
an example of demand elasticity. Jama, 311(6), 567-568.
Jacobs, F. R., Chase, R. B., & Lummus, R. R. (2014). Operations and supply chain
management (pp. 533-535). New York, NY: McGraw-Hill/Irwin.

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Khurshid, R., Tabish, S.A., Hakim, A., Khan, A. and Singh, Y., 2014. Break-even analysis of
MRI facility at a large tertiary care teaching hospital of North India. IJMAHS, 2,
pp.220-222.
Lange, S. (2018). Holistic Health Solutions Business Plan.
Lovelock, C., & Patterson, P. (2015). Services marketing. Pearson Australia.
O’Donnell, R., & Dahl-Popolizio, S. (2018). Business Entrepreneurship: The Integrated
Behavioral Health Business Plan. In Training to Deliver Integrated Care (pp. 143-
159). Springer, Cham.
Simeunovic, K., Davis, T., Snider, I., & DeVries, M. (2016). North Shore Pro-Active Health:
A Small Business Promotional Plan.

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Appendix
(1) SALES FORECAST
Year 0 1 2 3 4 5
Projected Sales 360,000 396,000 435,600 479,160 527,076
(b) Cost of goods 198,000 217,800 239,580 263,538 289,892
(2) CASHFLOW FORECAST
Preperation
Year 0 1 2 3 4 5
CASH INFLOWS
Cash from Sales 360,000 396,000 435,600 479,160 527,076
Directors loans 300,000 300,000 300,000 300,000 300,000 300,000
Capital Employed 125,000 732,050 658,845 592,961 533,664 480,298
Other cash inflows
TOTAL CASH INFLOW 425,000 1,392,050 1,354,845 1,328,561
1,312,82
4 1,307,374
CASH OUTFLOWS
Payments for materials 198,000 217,800 239,580 263,538 289,892
operating expenses ( ) 0
Premises (rent, rates) 0 5,000 5,500 6,050 6,655 7,321
Salaries 0 40,000 44,000 48,400 53,240 58,564
General expenses 0 1,800 1,980 2,178 2,396 2,635
Interest and bank charges payable 0 30,000 30,000 30,000 30,000 30,000
Lease payments 0 12,000 14,500 16,500 18,500 5000
Corporation Tax 20,768 26,804 29,485 32,433 35,676
Market survey costs 0 7,500 8,250 9,075 9,983 10,981
Other preliminary expenses 0 3,500 3,850 4,235 4,659 5,124
capital expenditure
Plant and other capital expenditure 0 22,500 25,000 27,500 35,000 45,000
financing repayments
Loan repayments 75,000 75,000 75,000 75,000
TOTAL CASH OUTFLOWS 0 341,068 452,684 488,003 531,403 565,193
Cash flow summary
NET CASHFLOW FOR PERIOD 425,000 1,050,983 902,161 840,558 781,422 742,181
OPENING CASH BALANCE 0 425,000 1,475,983 2,378,143
3,218,70
1 4,000,123

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CLOSING CASH BALANCE 425,000 1,475,983 2,378,143 3,218,701
4,000,12
3 4,742,303
(4) PROFIT AND LOSS FORECAST
Preop
Year 0 1 2 3 4 5
Revenue 0 360,000 396,000 435,600 479,160 527,076
Cost of sales 0 198,000 217,800 239,580 263,538 289,892
Gross profit 0 162,000 178,200 196,020 215,622 237,184
Gross Margin 311,543 333,457 366,802 403,483 443,831
Expenses/overheads
Premises (rent, rates) 5,000 5,500 6,050 6,655 7,321
Wages and salaries 40,000 44,000 48,400 53,240 58,564
General expenses 1,800 1,980 2,178 2,396 2,635
Accountant Fees 2,000 2,200 2,420 2,662 2,928
Payroll Tax 3,500 3,850 4,235 4,659 5,124
Utilities 2,000 2,200 2,420 2,662 2,928
Sales and Marketing 20,000 22,000 24,200 26,620 29,282
Postage & Telephone 1,475 1,623 1,785 1,963 2,160
Repairs and Maintainance 1,500 1,650 1,815 1,997 2,196
Preliminary expenses 3,500 3,850 4,235 4,659 5,124
Lease Payments 12,000 14,500 16,500 18,500 20,500
Total expenses/overheads 92,775 88,853 97,738 107,512 118,263
Profit before tax 69,225 89,348 98,282 108,110 118,922
Tax @ 30% 20,768 26,804 29,485 32,433 35,676
Before tax net margin 19% 23% 23% 23% 23%
Profit after tax 48,458 62,543 68,798 75,677 83,245
Transfer to reserves 69,225 89,348 98,282 108,110 118,922

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Balance Sheet
Assets FY-1 FY-2 FY-3 FY-4 FY-5
Current Assets
Cash $886,300 $687,120 $538,133 $388,780 $246,496
Accounts receivable $360,000 $396,000 $435,600 $479,160 $527,076
Total current assets $1,246,300 $1,083,120 $973,733 $867,940 $773,572
Fixed (Long-Term) Assets
Vehichels $45,000 $24,000 $21,000 $18,000 $15,000
Furniture $30,000 $28,800 $23,040 $18,432 $14,746
Equipment $22,500 $14,400 $11,520 $9,216 $7,373
(Less accumulated depreciation) $16,500 $13,800 $11,640 $9,912 $8,530
Total fixed assets $81,000 $53,400 $43,920 $35,736 $28,589
Total Assets $1,327,300 $1,136,520 $1,017,653 $903,676 $802,161
Liabilities and Owner's Equity
Current Liabilities
Accounts payable $35,000 $25,000 $27,000 $25,000 $27,000
Accrued Rent $5,000 $5,500 $6,050 $6,655 $7,321
Bank Charges Payable $3,000 $3,000 $3,000 $3,000 $3,000
Short-term loans $10,000 $10,000 $10,000 $10,000 $10,000
Income taxes payable $20,768 $26,804 $29,485 $32,433 $35,676
Accrued salaries and wages $40,000 $44,000 $48,400 $53,240 $58,564
General Expenses $1,800 $1,980 $2,178 $2,396 $2,635
Lease Payment $12,000 $14,500 $16,500 $18,500 $20,500
Current portion of long-term debt $50,000 $45,000 $40,000 $35,000 $30,000
Total current liabilities $177,568 $175,784 $182,613 $186,224 $194,696
Long-Term Liabilities
Long-term debt $300,000 $225,000 $150,000 $75,000 $0
Less: Loan Repayment $75,000 $75,000 $75,000 $75,000
Total long-term liabilities $300,000 $150,000 $75,000 $0 -$75,000
Owner's Equity
Owner's investment $732,050 $658,845 $592,961 $533,664 $480,298
Net Profits $48,458 $62,543 $68,798 $75,677 $83,245
Reserve and Surplus $69,225 $89,348 $98,282 $108,110 $118,922
Total owner's equity $849,733 $810,736 $760,040 $717,452 $682,465
Total Liabilities and Owner's Equity $1,327,300 $1,136,520 $1,017,653 $903,676 $802,161

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