This document provides a solution to the United Milk Commodities (UMC) case study, focusing on the impact of business processes, complementary technologies, and information systems on the organization. It includes an analysis of sales statistics using Excel, the creation of business process models depicting 'to-be' processes, and answers to general questions regarding UMC's transition towards a more technologically driven business environment. The report covers the role of business process modeling, the importance of information and information technology, the development of a mobile application for UMC, the differences between web analytics, social network analytics, and customer relationship management, and privacy laws and cybersecurity measures. The analysis aims to provide UMC's general manager with a clearer understanding of the proposed changes and how they can provide a competitive advantage.