MBA622 Comprehensive Health: UnitingCare Strategic Plan 2020-2024

This presentation provides an overview of a strategic plan developed for UnitingCare Australia for the period 2020-2024. It addresses the challenges and opportunities faced by the organization, particularly concerning Australia's aging population and the increasing demand for community services. The presentation includes a clear assessment of key strategic issues, a vision statement, a mission statement, a proposed business model, and at least five strategic objectives. It also provides justification for the strategy, using business examples and evaluating the approaches of competitors such as My Aged Care, SA Health, and Australian Home Care Services. The strategic approach emphasizes top-quality services, transparent policies, Uniting Church network assistance, affordable pricing, and strong accessibility to information. The plan incorporates ethical practices, risk management strategies, and development strategies aimed at improving service quality and market share while supporting the well-being of elderly clients.

STRATEGIES AND COMPREHENSIVE
STUDY UNITINGCARE

Introduction
 Uniting Care aims towards community services
 It is a part of Uniting Care church network
 Australian community has an increased in the number of
aged people (who are aged 65 years or above).
 Wage inflation caused by this growth of retired older
people in the community
 Developing better community services by intensive
strategizing

Introduction (continued)
 Uniting Care has 1600 bodies all over Australia, with
30,000 staff employees and 50,000 volunteers.
 It is Australia’s largest community service program.
 In the past 5 years Uniting Care has over 2 million
clients.
 Strategizing plans to overcome issues faced in the
development of the services

Australia’s Aging Population
 Older population in the community of Australia is
increasing
 An increase at the rate of 3.9% every year, Australia has
a rapid growth of older population
 The growth rate is 68% faster than anywhere in the
world
 Increase in healthcare expenditure caused by this.

Challenges caused due to an increase in
aging population
 More healthcare expenses
 Shortage in skilled labor and increase in retired
population
 Lesser skilled labor results in lesser employment
 Capital investment is reduced
 Misbalance between employed citizen and retired citizen
 Reduced income due to increase in aging.

Issues concerning the Organization and
strategies involved
Increase in taxation among the general
citizen due to increase in retired citizens and
healthcare expenses.
Ethical practices of policies involving in
health care department.
Financial issues
Lack of Infrastructure issues

Internal Issues concerning the organization
and the strategies involved
Proper practices in thesecor
Moral standpoint related to this sector for
its mortality and morbidity rate
Issues concerning privacy and security

Issues concerning the stake holders
 Working population needs to pay more tax in order to
balance the lack of skilled labour and lack of social and
financial support
 The policies and practices involved in this sectors and
concerns related to them
 Community Services has several ethical and moral
dilemmas, especially associated with the care for older
adults. Also the rates of mortality is particularly high
among the aged people.
 Spreading infomration about this sector of community
service

Contd.
 Inefficient infrastructure
 The massive diversified community can create certain
problems for the workers
 Language and communication challenges
 The shortage of enough finances in this sectors puts
pressure on the board of directors
 Reaching out to more people and the geological
challenges faced.

Strategic Approach
 Top quality services must be provided in this sector
 Policies in its practices must be transparent
 Taking assistance from the Uniting Care Church network
in order to design and implement better service
 Affordable pricing for the general public
 Strong accessibility to information and knowledge from
newspapers, television and online media.

Competition in the industry
 Competitor: My Aged Care
 Strategy used: Providing private nursing services for elderly people
 Competitor: My Aged Care:
 Strategy Used: Providing online accessibility to mental health
services and counseling to improve accessibility to care.
 Competitor: SA Health provides
 Strategy Used: Providing some of the best healthcare programs in
Australia
 Competitor: Australian home care services
 Strategy Used: Using best infrastructures and equipments in the
nursing facilities to ensure best standards

Mission and Mandate
 Theological reflection of the church must be reflected in the
community services
 Spreading awareness among the community, church and the
government the use of ethical practices.
 Support sharing of knowledge and information provided by
Uniting Church services.
 Uniting Church’s support to design and deliver better services
 Advocating ethical and moral standards of practice and for
the wellbeing, autonomy, rights, justice and equality of the
elderly adults.

Our Vision
“UnitingCare Australia’s Mission is to express God’s love for all
people through the Uniting Church’s commitment to supporting
individuals, families and communities through advocacy and the
enhancement of community service provision.”
(unitingcare.org.au)

Business Model
Partners
Uniting Church network
Banks
Government agencies
Australian board of health care

Operational Business Model
Exceeding Customer expectation
 Understanding client’s needs and making sure their privacy is
withheld.
 Policies of ethical practices of the older population of the
community
 Ensure rapid growth in the sector by getting feedbacks from the
clients and stake holders
Strategic direction and focus
 Regular budgeting by setting up meetings with Uniting Care
network
 Seeking social and government help to spread awareness.

Customer centric Business model
 Fees structure must be reasonable to make it affordable
for the underprivileged
 Have transparent policies in order to earn trust of the
clients
 Client’s right to privacy should be very important
 Staff employees and volunteers must be diversified in
order to communicate with larger group of people.

Risk management strategies
 Making strategic budget to have a free flowing
development
 Financial back ups
 Having government health care tie ups
 Staff training and explaining the policies

Development strategy
 Ethical policies and practices
 Transparency in the polices and practices
 Spreading awareness through technological help
 Managing and developing the skills of employees
 Improving awareness among customers
 Optimizing the costs of operations
 Providing the best standards of quality of services

Aim and Objective
 Sharing Uniting Church’s vision with the people
 Improving awareness within the government as well as
the larger community
 Communication must be free-flowing
 Taking aid from the Uniting Church to make better
services
 Improve the company’s share of the market and help to
develop the sector

Recommendation
 Supporting better communication channels in the
organization
 Using effective practices for change management
 Placing the customer/client at the center of the service
design
 Ensuring transparency in the policies and processes
 Using continuous development and continuous
improvement approaches to maintain best standards of
practice.
 Supporting cooperation, ethical practice and equal rights
of patients.

Recommendations (continued)
 Committing top quality service for the older population
 Strategizing budgets to ensure better health care
services
 Increasing cash flow to provide better service
 Providing support to the elderly clients with maintain
their independence, autonomy and wellbeing.

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THANK YOU

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