UniVeda Limited Business Plan: Ayurvedic Skincare for Men in UK

This business plan outlines the establishment of UniVeda Limited (UVL), a public limited company based in London, UK, focused on marketing Ayurvedic skincare products for men. UVL aims to address skin problems caused by pollution and stress, with manufacturing operations based in India under its subsidiary, UniVeda India Limited. The plan details the company's vision, mission, short, medium, and long-term objectives, including expansion into Asian, European, and North American markets, and collaboration with leading designers. It identifies the problem of increasing skin damage in men due to pollution and stress, presenting UVL's Ayurvedic products as a solution. The plan includes a PEST analysis of the UK, a competitor analysis (Unilever and Himalaya), a funding strategy involving crowdfunding and venture capital, and financial projections, including profit and loss statements, cash flow statements, and investor return schedules. The business model emphasizes high-quality Ayurvedic products, strong customer relationships, and e-commerce marketing, targeting middle and upper-class customers with a premium pricing model. The plan concludes with recommendations for potential investors and future research.