Business Plan: Universal Health Support, Private Limited Company

This assignment presents a detailed business plan for Universal Health Support, an online healthcare company. It encompasses various crucial aspects, including an executive summary, background information, and environmental analysis, examining economic, competitive, legal, political, cultural, and technological factors. The plan outlines the company's products and services, target users, competitive advantages, growth potential, and product life-cycle. It also delves into the management team's structure, including technical and business managers, their experience, compensation, and training. The timeline of major events, community benefits, and human development aspects are also discussed, along with the exit strategy and a comprehensive financial plan, including profit and loss statements, balance sheets, and cash flow statements. The plan concludes with a financial viability assessment and a memorandum to potential investors, showcasing a well-structured approach to launching and operating the online healthcare business.

Running head: SMALL BUSINESS MANAGEMENT AND ENTREPRENIURSHIP
Business Plan
Name of the Student:
Name of the University:
Author’s Note:

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Name of the Business: Universal Health Support
Trading Name: Universal Health Support Pvt Ltd
Address: 475, Lenfant Plz SW RM 1022 Washington DC
Postal Code: Washington DC 20260-0010
Phone Number: 0124005678
Date of Incorporation: 27th April 2019
Name of the Owner: Leo Martins
Place of Operations: United States
Ownership Type: Private Limited Company

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Table of Contents
Executive Summary.........................................................................................................................3
Background of the Company...........................................................................................................4
Environmental Analysis...................................................................................................................4
Economic Environment...............................................................................................................4
Competitive Analysis...................................................................................................................5
Legal Analysis.............................................................................................................................5
Political Analysis.........................................................................................................................6
Cultural Analysis.........................................................................................................................6
Technological Changes................................................................................................................6
Products or Services........................................................................................................................6
Users of the Product.....................................................................................................................6
Drawings or Photos......................................................................................................................7
Patents and Trademarks...............................................................................................................7
Competitive Advantages..............................................................................................................7
Growth Potential..........................................................................................................................8
Product Life-Cycle.......................................................................................................................8
Expansion....................................................................................................................................8
Management Team..........................................................................................................................9
Technical Team...........................................................................................................................9

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Business Managers......................................................................................................................9
Experience...................................................................................................................................9
Compensation..............................................................................................................................9
Training........................................................................................................................................9
Time Line.......................................................................................................................................10
Interrelationship and Timing of Major Events..........................................................................10
Benefits to Community..............................................................................................................10
Human Development.................................................................................................................10
Exit Strategy..................................................................................................................................10
Financial Plan................................................................................................................................11
Conclusion.....................................................................................................................................11
References......................................................................................................................................12

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Executive Summary
The aim of the assignment is to create a business plan for an online health company whereby the
company will be providing online health services on a daily 24*7 basis. The assignment covers
various aspects in the field of financial structure of the new start-up company, market
opportunity for the firm in the field of demand for these services and growth rate of online health
services. The economic environment under which the company will be operating, products and
services offered by the company such as online medical support from various medical experts.
The management team of the company will be developed in such a manner so that the activities
of the company is well maintained. The online business services will be offering various health
services so that the same is beneficial to the community overall as well. The exit strategy of the
company will be dependent on the market penetration of the various products and services
offered by the company. However, if the same stay sustainable and at a well-established rate then
the company go for public listing that is going for an Initial Public Offering (IPO) as an exit
strategy for the company.

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Background of the Company
The Universal Health Support will be delivering health care solutions in the field of
healthcare services. The United Health Care services will be offering various types of health care
services on an online basis to the customer so that they are able to take the advantage of the same
with the help of the various medical experts. The new start-up will be in the form of private
limited company where the CEO of the Company will be taking up the major operating and
financing decisions of the company. The health industry in the United States has been growing
steadily with rapid advancement in the field of technology and various health services demand
created by the consumers of the United States. The reason behind the establishment of the firm is
to make the new venture start-up successful in the health care industry and thereby capturing
significant market share for the same (Ward, 2016).
Environmental Analysis
Economic Environment
The economic factors like the interest rate, inflation rate, policies followed by the
government in contrast to the policy followed by the company in the field of regulating the
health care industry may significantly affect the health care industry on an overall basis. Trade
cycle, economic growth of the economy, income and employment of individuals in the economy
are some of the key factors that affect the economic environment and influences the business
activity on an overall basis (Burns & Dewhurst, 2016).

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Competitive Analysis
The competitive analysis of the companies was performed with the help of the various
companies operating in the health industry. There are various companies operating in the health
care industries and they are having significant market share in the sector providing one or the
other type of health services (McKeever, 2016).
Legal Analysis
Legal changes and regulations in the field of the health care industry has been very strict
whereby the companies needs to adhere to all rules and regulations in the health regulatory for
the operations it undertakes. The management of the company will be developing the legal
framework in such a manner whereby the company will be able to do the work in a well-
legalised manner (Cornwall, Vang & Hartman, 2016).

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Political Analysis
Political and governmental rules and rules regulations on an overall basis can affect the
operations of the company thus it is necessary that various actions and recommendation are taken
into consideration for the purpose of the analysis of the same (Bentil & Yeomans, 2016).
Cultural Analysis
Changes in the cultural behaviour of the consumer and there outlook towards the health
services has been the key factor that will be taken into consideration for the purpose of the
analysis of the operational work of the company (Dale, 2019).
Technological Changes
Technological Changes in the field of evolution of health care services will be the key
technological changes that the company needs to undertake for the purpose of the evaluation.
Technological changes can bring efficiency in the business thereby reflecting optimum
utilisation of the resources for the company (Lee et al., 2015).
Products or Services
The product and services offered by the company varies significantly, whereby the
company will be offering various health related services on an online basis, which will be
available to the customers (Morgan et al., 2016).
Users of the Product
The users of the product will be primarily those seeking for a variety of health related
services with the type of medical treatment, food style, balance diet chart preparation, examining
and evaluating various health reports by medical experts. The services will be offered in a wide

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variety basis whereby the company will be available to capture most of the market share in the
initial years and build a high customer base for the company.
Drawings or Photos
Patents and Trademarks
The company will be registering the services and products offered by the company by
getting a patent for the product and thereby registering for the trademark for its product and
services for the company (Alali, 2018).

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Competitive Advantages
Competitive Advantages can be for the company in the field of the various companies
providing similar services on an online or the basis of offline health services to various health
patients. The company will be differentiating its services by giving the online support at the best
competitive price in the industry (Stone et al., 2016).
Growth Potential
The growth potential for the company is assumed high depending on the rising demand
for the health care services and the technological advancement in the field of the health care
services. The growth potential for the company will be significantly dependent on the market
penetration of various types of goods and services for the company.
Product Life-Cycle
The products and services offered by the company will not be having as such any product
life cycle but at the initial stage of business, it is estimated that the company will be growing at a
slow stage. The business is expected to grow on further at a rate of about 10% depending upon
the demand and the rise in the health care services in the United States (Mohammed, North &
Ashton, 2016).
Expansion
After the successful offering of various kinds of health products and services it is
estimated that the company on a later phase will be expanding the products and services within
the field of health food products so that it is able to capture the health industry significantly and
build a sustainable customer base in the similar field. The expansion stage will be significantly
dependent on market penetration of goods and services sold by the company in the initial stage
of operations (Cleverley & Cleverley, 2017).

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Management Team
Technical Team
The technical team of the company will be helping the company in maintain the website
of the company and maintain the app based software or website services where the operations of
the company is based. The technical team will be supporting the operations of the company in a
significant manner that will be comprising of engineers and software’s engineers (Druce et al.
2016).
Business Managers
The managers of the business will be operating the activities of the company in a
significant manner so that the operations of the company is well managed. The management
policy of the company will be well defined stating the operations and objective of the company.
Experience
The experience of the management of the team will be in the field of the management,
technical field, engineering and various other field so that the operations and policy of the
company is well maintained and managed (Van Dijck & Poell 2016).
Compensation
The compensation of the company will be the best in the industry whereby the
management of the company will be the best in industry. The management compensation would
be such so that the technical team, management team and engineering team will be compensated
well.
Training
Training and development of the employees in the field of the health care services will be
helping the employees of the company well handle the operations of the company. Training and

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development of the staffs will help the company in better management of resources and effective
utilisation of the same (Ward, 2016).
Time Line
Interrelationship and Timing of Major Events
The interrelationship can be well maintained with the help of the various activities and
events in the company, which will be in the form of the development in the health care industry
and consistent growth for health care services.
Benefits to Community
The health care services provided by the company will be helping the community on an
overall basis also thereby; the services of the company will be helping them in catering various
products and services for the company. The prices of the various kinds of services will be
developed in such a manner so that the company offers its services to various kinds of customers
at a varying price level.
Human Development
Human development will be in the form of extensive research and development that will
enhance the skills and development of the human capital. Development of the human resources
in the field of technological development and better management knowledge will be helping the
company in maintaining the overall management of the financial and economic resources of the
company.
Exit Strategy
The exit strategy of the company will be dependent in the growth of the business in terms
of profitability, volume and market size so that on an overall basis than the company can

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approach a venture capital or think of going public. Market penetration of the services and
product will be helping the company in developing the exit strategy for the company.
Financial Plan
The financial plan of the company will be developed in such a manner that will be help
the company in forecasting the various expenses and sources for income for the company so that
it ios well able to project the profitability of the company. The financial plan for the company
was drawn by making the profit and loss statement, balance sheet and the cash flow statement for
the company. The sales breakdown analysis and breakeven analysis for the company was also
performed thereby taking the minimum amount of sales the company needs to make in order to
generate profitability from the business.
Conclusion
The business plan for the Universal Health Support was be developed with the help of the
various activities and plan developed for the company thereby taking various activities and tasks
into consideration for the company. Financial viability of the business was well assessed with the
help of the financial forecast for the company so that the financial viability of the business can be
well addressed.

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Memorandum
To: Tom Kerman, Equity and Angel Investor Group Ltd
From: Universal Health Support
Subject: Business Plan Proposal
Brief
This is to inform you that I Leo Martins the CEO of the United Health Support present you the
proposed business plan for the new venture capital. The operations of the company will be
overviewed by myself and I will be looking after the management of the company. My
experience in the field of Management and educational background as an MBA would be helping
me in better management of the physical and financial resources of the company.
Purpose
The evolution of Health Care Industry globally has been growing phenomenally with improved
solutions and better access to technology health companies are crossing hurdles for better long-
term growth. In the Universal Health Care we will be providing various health related and family
planning for the customers so that the customers can enjoy the diversity for the health related
solutions provided by the company. The proposed business plan for start-up up a venture capital
in the health care industry will be providing online health services on the basis of online services.
Evaluation of medical reports, examining of several medical tests, balance diet chart preparation
for the purpose of providing various health related solutions. The proposed business plan will be
different from other competitors in the way of variety of health related advisory services, health
and family planning which are not found easily found or are still some of the places which are
less explored by the company. This will be the key differentiated point that will help the

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company in making out its business and building up customers in the growing health industry of
United States. Examination of the financial viability and forecasting for the company was done
by taking the financial review for the company for a period of five-years.
Steps
The financial plan for the company was drawn up by taking all the sources of the revenue for the
company from the various health related solutions for the company and the corresponding
expenses that will be incurred by the company. The major expenses for the company will be in
the form of salaries given to the medical experts of the companies. The medical experts for the
companies in the field of various health related solution will be the key reason for the growth and
development of the business.
Financial plan for the company will be drawn up taking majority of the revenue and expenses of
the company. Financial users of the company will be drawn for the company thereby taking the
various company. Economic environment and the competitive environment for the company will
be drawn up by taking up various macro and environmental factors directly affecting the
operational activity for the company. The key macro-economic factors directly affecting the
level of operations for the company will be the inflation rate, level of interest rates and the health
policy prevailing in the industry.
Competitive Analysis
The purpose of the business plan will be to expand the health services in the US so that the
various objectives and plans of the company in the pursuit of serving the people and occupying a
significant portion in the US health industry will be the primary goal. On the other hand there
will be other key facts that the company needs to consider that are the level of competition is
quite high. The company will be facing direct competition from other competitors like Meditech,

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MySugr, Health Vault and Samsung Health are some of the few online health competitors
operating in the US. It is crucial to note that the level of business activities undertaken by these
business organisation are not exactly similar but are related on the one or other hand.
Stages and Steps
In the primary stage the key steps that will be followed by the company will be the inclusion of
the financial plan for the company for the period of five years of the company where the
acquisition of the various assets of the company in the form of medical equipment’s, testing and
medical lab equipment’s will be the key factors that will be taken into account for the company.
Legal and Industry Specific rules and regulations needs to be specifically followed by the
company, Universal Health Support will be taking on necessary governmental and legal approval
before the start-up of the business plan.
Acquiring the management team of the company will be the other key operational work that the
company will be taking place for the purpose of planning out the various management team that
will be taking charge for managing the company. From technical, medical to financial team the
operations of the company will be done by the various employee who will be taking care for the
daily operational work of the company.
The potential of the business as forecasted will be significantly dependent on the level of
business activity undertaken by the company. The profitability generated by the business from
the first year of operations reflects the demand for the various services catered by the company
and the level of operational work taken by the company.
Intend
There were various factors and considerations analysed for the purpose of preparation of the
business plan and after assessing the demand and the on-going health industry it will be

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interesting to join the health care industry. Profitability and the ling-term business growth for the
Universal Health Support will be the key reason for selecting the venture capital as an best
source for start-up business plan and investment.
Yours Sincerely
Leo Martins.

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