MG410 Career Viewpoint: Personal Analysis & Career Action Plan Report

This report presents a career action plan and self-reflection based on a chosen career path as a marketing manager in the retail industry, specifically within Morrison's supermarket chain. It includes a personal analysis of current skills, such as communication, and identifies areas for improvement like creative, technical, leadership, and content management skills. The action plan outlines steps to develop these skills through technical diplomas, management courses, and content creation practice. The ultimate goal is to enhance the individual's qualifications and readiness for the desired marketing management position. This document is available on Desklib, where students can find a variety of solved assignments and study resources.

Career action plan and
self reflection

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
PERSONAL ANALYSIS...........................................................................................................1
CAREER ACTION PLAN.........................................................................................................3
CONCLUSION................................................................................................................................5
References:.......................................................................................................................................6

INTRODUCTION
Development of career is found as the procedure of making the selection of career,
bringing advancement in the career path of an individual along with enhancing the skills as well.
Development of personality of individual is also a part of making the career better. In simple
words, the career is defined as the growth and development of an individual in future on the basis
of education, skills, knowledge and experience. It has been found as essential for an individual to
develop the career plan as it help them in making the selection of career according to their skill,
knowledge and interest as well. The career plan also help the individual in analysing their current
skills and knowledge along with their merits and demerits. CW 1 shows that the chosen career
for the individual is marketing manager in retail industry because of the interest and skills of
individual. This report include the internal analysis of individual according to the vacancy of
marketing manager in Morrison which is the chain of supermarket in United Kingdom. It also
deals with the development of career action plan with designing the CV which involve all the
skills, knowledge and experience of individual. In order to identifying the competition level, it is
necessary to measure the personal skills and experiences. It also leads 6to bringing the
advancement in the some areas of particular field. Action plan is the plan which has been
developed by the individual in order to measuring and improving the skills, knowledge and
experience and developing the career in the effective manner.
MAIN BODY
PERSONAL ANALYSIS
As per the given case, Morrisons company which is dealing in the retail sector is focusing
on the increase in the sales of organisation. In order to increase their sales, the management of
Morrison is required to hire the marketing manager who will be responsible for performing all
the marketing practices which result in increase in the sales along with the higher revenue
generation. According to the analysis given in the CW 1, it has been found that the individual has
huge confidence which can be used in order to developing the skills and knowledge as it is
necessary to develop skills in order to attain the personal goals of individual. I under the working
manner of retail industry and after analysing my skills, I realised that I can develop my carer as a
marketing manager in the retail sector. I already have some experience which is relevant to the
profile of marketing manager. In order to attain the position of marketing manager, I have to
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make the plan for my career as it help me in following my passion and dream. Some skills are
being identified in the previous part of this report i.e. CW 1 and these skills are found as essential
for the marketing manager of retail industry. These skills include communication skills, creative
skills, technical skills, leadership skills and content management skills.
All the above mentioned skills are found as essential for performing the operations of
marketing manager and I realised that I do not have all these skills. My strong and current
strength is my communication skills. Along with this, I have completed my course in the
marketing domain and I can also communicate in several languages which include English and
German. Whereas I also realised that I also have lack of some skills which are found as essential
for the marketing manager which include creative skills, technical skills, leadership skills along
with the content management skills. It is necessary for me to work on the above mentioned skills
as it help me in gaining the position of marketing manager. Presently, I am too good in
communicating with someone because of my communication skills. Through the use of my
communication skills, I can effective manage the entire team of marketing. Communicating with
the other people help me in bringing the effectiveness and efficiency in the collective working of
team members effectively. In order to coordinate with the several team members and the other
departments in the organisation in an effective and efficient manner, I can use my
communication skills. It is necessary for the marketing department to coordinate with the other
departments i.e. finance, HR, IT and many others for the purpose of making marketing practices
successful. Through the use of my communication skills, I can influence the customers to buy
the particular products and services which result in the generation of higher revenue. I also have
the knowledge of both languages i.e. English and German. It is also consider as my strong
strength because as a marketing manager I have to deal with the several people of different
cultures. It help me in communicating with the customers in their preferred language. All the
people want something creative and innovative. In order to provide them creative services, I have
to learn the creative skills as well. Enhancement of technical skills help me in making my work
or operations more easy. Through the use of leadership skills, I can lead the team of marketing
effectively. Hence, it is found as necessary for me to work on my creative skills, technical skills,
leadership skills and content management skills as it help me in attaining the position of
marketing manager in Morrisons company.
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CAREER ACTION PLAN
Career action plan is defined as the tool which is found as essential for an individual in
order to bringing the improvement in particular areas. It present the entire evaluation of skills
which are to be improved. I have to prepare an action plan, so that I can work on my weaker
sections which help me in attaining the success in my career. My action plan is as follow;
SKILLS SIGNIFICANCE HOW IT CAN BE
DEVELOPED
JUDGING
CRITERIA
TIME
DURATION
Technical
skills
Today's world is the
world of technology
because all the
business operations
are being performed
through the use of
technology. As a
marketing manager, it
is necessary for me to
use the technology in
order to reach to the
higher number of
people at the same
time period. Along
with this, the use of
technology also help
me in tracking the
interest of customers.
In order to develop
the technical skills
with in me, I have
to take the
admission in the
technical diploma
as it help me in
gaining the
knowledge of
technology. I can
use the knowledge
of technology in
performing all the
operations in an
effective and
efficient manner.
The result of exams
of technical diploma
act as the judgement
criteria of my skills
of technology.
Higher the marks in
the exams of
technical diploma
state higher the
knowledge gained
by me. It state that
how much I learnt
from the diploma.
6 months (By
November
2022)
Leadership
Skills
The marketing
manger have to lead
the entire team of
marketing. Hence, it
For the purpose of
developing the
leadership skills, I
have to take the
The score gained in
the management
course work as my
judgement criteria. It
1 year (May
2023)
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is necessary for me to
develop the
leadership skills with
in me as it help me in
leading the entire
team in an effective
and efficient manner,
so that my sub
ordinates perform
their operations to
attain the
organisational goals
and objectives in an
effective and efficient
manner.
admission in
management
course which help
me in developing
the several
management skills
including
leadership skills.
This course help
me in gaining the
more and more
skills which I can
use while
performing the task
and managing the
team at work place.
help me in analysing
the level that how
much I gained the
leadership skills.
Content
Managemen
t Skills
Through the use of
content management
skills, I can manage
the content and make
them attractive as the
content of marketing
practices leads to
attracting the higher
number of customers
towards the
organisation. The
marketing manager
have to create the
attractive content
which help them in
In order to develop
the skills of
managing the
content, I have to
read several
articles and content
available on
several websites. It
help me in
developing the
skills of managing
the content and
make them
attractive. Also I
can make content
I will show my
content to my
mentors who will
provide me the
relevant feedback
related to the
content.
3 months
(August 2022)
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presenting the
products and services
of organisation in an
effective manner in
front of public.
again and again
and show the same
to my mentor.
CONCLUSION
From the above report, it has been concluded that the the career viewpoint is the
important concept for every individual. The topic of career viewpoint involve the personal
analysis and action plan. Through the personal analysis, an individual get to know about their
strengths and weakness. Action plan help the individual in working on the weaker section in
order to develop the skills which are found as essential to attain the position of marketing
manager in the retail industry.
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References:
Books and Journals
Amato, C., 2017. Experiential learning from the continental viewpoint: If the cap fits…. In Re-
thinking Legal Education Under the Civil and Common Law (pp. 13-26). Routledge.
Freischlag, J.A. and Faria, P., 2018. It is time for women (and men) to be brave: a consequence
of the# MeToo movement. Jama. 319(17). pp.1761-1762.
Matheny, M.E., Whicher, D. and Israni, S.T., 2020. Artificial intelligence in health care: a report
from the National Academy of Medicine. Jama. 323(6). pp.509-510.
Morris, R. and et.al., 2021. A taxonomy of dual career development environments in European
countries. European Sport Management Quarterly. 21(1). pp.134-151.
Shingo, S., Dillon, A.P. and Bodek, N., 2019. A Study of the Toyota Production System From an
Industrial Engineering Viewpoint: From an Industrial Engineering Viewpoint.
Takahashi, Y., 2019. The Impact of Increased Utilisation of Microelectronics on Employment,
Production Process, and Job Organisation-The Japanese Viewpoint. In Management
Under Differing Labour Market and Employment Systems (pp. 427-440). De Gruyter.
Wehmeyer, M.L. And et.al., 2019. A crisis in career development: Life designing and
implications for transition. Career Development and Transition for Exceptional
Individuals. 42(3). pp.179-187.
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