University of Charleston BUSI 151 Workbook: Assignments

This document is a comprehensive workbook for BUSI 151, Introduction to Business, encompassing discussion questions, teaming assignments, and learning journal entries. The workbook guides students through critical analysis of business environments, with a focus on companies like Disney and GE, examining economic, legal, technological, competitive, social, and global factors. It requires students to engage in discussions, analyze team dynamics, and reflect on their leadership development through journaling, connecting course concepts to real-world experiences and personal growth. The assignments emphasize critical thinking, application of business vocabulary, and the integration of ethical principles within the context of organizational leadership.

Learning in action workbook
BUSI 151 – Introduction to Business

BUSI 151 Introduction to Business – Learning in Action Workbook
Learning in Action Workbook
Instructions
Start your Learning in Action Workbook
You will be using this workbook for discussion notes and analysis, teaming activities,
and journal exercises.
Start by saving this document as YourName-BUSI-151-Workbook.doc and use the same
saved copy for ALL Workbook exercises.
Discussion Questions
Discussion questions provide an opportunity for you to think critically about the concepts
presented and to discuss the concepts with other people within your environment.
Essentially, even though you may be the only student within your physical environment
you engage others within that environment to create your own learning community. You
may or may not choose to make this explicit to the others.
This course activity creates opportunities for you to practice critical thinking and
analysis, articulate and defend your positions, considering different points of view, and
evaluate information.
After considering the discussion question prompt, engage in a conversation with people
within your environment to elicit their thoughts on the topic. Be mindful of using
communication skills such as active listening, congruent sending, framing, and
paraphrasing. Practice engaging in a dialectical discussion without debate or argument.
Make an analysis of (not just a report of) the conversation in a one-page paper including
the perspective and when possible the rationale of all the people involved. APA
guidelines should be followed.
Your analysis will be graded on substance and thoughtfulness, and should reflect
appropriate application of emerging knowledge and vocabulary in the topic area.
University of Charleston encourages frank and insightful dialogue in all online courses.
Diversity has many manifestations including diversity of thought, opinion, and values.
We encourage all students to be respectful of that diversity and to refrain from
inappropriate commentary.
Format for Discussion Questions:
1. Read the question carefully. Consider the question in relation to its theoretical
context. State your answer to the question, “What do you think?”
2. State why you think what you think. Provide clear and credible evidence to support
your response.
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3. Demonstrate critical thinking and analysis. Discuss at a critical level, don’t just recite
facts from your reading, discussion, or class experience.
4. Examine and reflect upon your own experiences, beliefs, and knowledge that can be
integrated to support your response. Students should seek to elevate the discussion.
5. Identify and cite references or links to scholarly resources to reinforce your position.
Have a conversation:
1. Have a conversation with one or more people in your environment.
2. This is not to agree or disagree but rather to explore the topic. Explore support for
each person’s position and rationale. Always be professional and respectful to your
classmates.
3. Add value to the discussion by integrating real-world experiences, respectfully
challenging individuals, and asking questions. Ask open-ended questions, rather than
questions that can be answered with yes or no. These questions encourage dialogue
and move the discussion forward.
4. Avoid using unsupported personal opinions or generalizations.
Paper Expectations:
1. Your writing must demonstrate your understanding of the topic.
2. Connections between course content, assigned readings, and the discussion topic
should be demonstrated.
3. Critical discussion includes your opinion, the reasons you had that opinion, and why
it may be consistent or inconsistent with what you’ve learned. Justify your reasoning
with facts. How does what you are presenting affect present and future situations?
4. Relate new information with material covered in previous classes, additional
readings, and content learned outside of the class.
5. List all references related to the discussion question or replying.
Teaming Assignments – Observation and Analysis
Although you may be the only UC student in your environment, it is probable that you
will be a member of a work or project team or collaboration. This assignment asks that
you make observations and analysis of your team participation and function.
Many teams support active participation by encouraging members to state and defend
their point of view and make inquiry to better understand the viewpoints and reasoning of
others.
Observation and Analysis Summary - Following team discussions, write a one-page
summary that discusses and analyzes team engagement. This assignment is to help you
see how you team and collaborate with others in context to course concepts. In what way
do you contribute to or detract from the team. Things to consider may include:
 Identity, Ethics, Values & Beliefs, Behavior
 Challenge and Support
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BUSI 151 Introduction to Business – Learning in Action Workbook
 Socio-cultural Aspects (Dominant Narrative)
 Vision & Intention, Strategy & Plans, Actions, Outcomes
 Structures, Systems, and Culture
 Interpersonal communication, Conflict, and Problem Solving
Learning in Action Journal (Reflection): Thinking about your Thinking
Journaling is a lifelong learning habit. Each week, you will reflect and think about your
thinking. You will explore how the readings relate to present and past experiences. You
will keep this journal throughout this program, adding a new (dated) entry each week.
You may choose to focus on the option located here at the end of each seminar in the
syllabus or a concept of your own choosing in your journal.
The purpose of writing and keeping a personal/professional journal is to open an
opportunity for you to reflect on this course and its meaning This includes exploring the
new information, the way you relate to the information, and the way you connect what
you apply what you have learned (theory to practice). When writing a journal entry,
consider the reading materials, discussion questions and interactions with other people.
team chats, and discussion questions. Then consider:
1. How have these sessions helped you explore yourself as a person?
a. What habits of mind, points of view, and perspectives do you hold?
i. Where did these come from and who influenced them (parents, friends,
workplace)?
2. What have you learned about yourself because of this self-exploration?
a. Have you become aware of any patterns of expectation based on your
experiences? What can you now see in terms of your intuition, patterns and
pattern contradictions?
i. Where did these come from and who influenced them (parents, friends,
workplace)?
b. How does this relate to your needs, relationships, and values and beliefs?
i. Where did these come from and who influenced them (parents, friends,
workplace)?
3. “How has this lesson(s) helped you grow as a leader?
a. Consider implications or influences to your identity, ethics, behaviors, and
values and beliefs.
4. How will the meaning you have made from this new learning influence your future
work?
a. Consider your vision, strategy and goals.
b. Consider the work environments including structures, systems, and socio-
cultural aspects.
Please indicate both positive and negative experiences; all of your perceptions are
important and can provide you with learning and insights about yourself.
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Some weeks may include specific prompts while others will be open-ended allowing
students to explore topics that resonated with them individually.
Journal Assignment Expectations:
First paragraph (Overview)
Provide an overview of the assignment instruction or topic from syllabus.
What (Observation and Reflection)
Take one area of your readings, discussions, or experiences and provide enough
background for the faculty to understand the context. Share your reflections of the
situation or event (what happened, who was involved, what was the outcome), and make
connections to your real-world environment.
So What (Reflection and Introspection)
This is the section where you look inside yourself and objectively assess your thoughts,
emotions, words, and actions. Take a balcony view (as if you are in the balcony watching
yourself on stage) in seeing how your perspective, thinking, and behavior may have
affected others. What is the importance to you, to others and to your unit or department.
How does this relate to the context of this class? How might the outcome change if your
actions were different. Explain your reasoning.
Now What (Leader Development)
How has your understanding of yourself and leadership changed? What two or three
actions will you take because of your ‘what’ (observation) and ‘so what’ (reflection and
introspection)?
Final Paragraph (Summary or Conclusion)
Summarize your final thoughts on this week’s assignments and your insights from this
journal.
Additional Guidelines:
1. Use the format above. References and citations are not required but helpful.
2. Your journal should be about one page long with a minimum of 200 and
maximum of 400 words.
3. Correct grammar, punctuation and sentence structure is required.
4. Review the journal rubric for more specifics on how your journal will be graded.
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Seminar #1 – Case overview - Disney and GE: Discussion Question
Review (skim) the annual report for Disney and GE and then:
 Refer to Figure 1:3 and pages 29-37 of the text. Evaluate Disney or GE in terms of the
five elements in the business environment.
 Discuss the factors that either help or hinder the development of your chosen company.
Discussion Analysis Paper
Regardless of the nature of operations of a company there are certain factors that determine the
sustainability of company in the long run. The core elements of the business environment must
be analyzed effectively in order to develop understanding regarding the issues that could
possibly hinder the operations of the company. Hence, it can be said the latter are factors that
must be analyzed in order to effectively develop strategies and determine the proceedings of
the company. The business environment of a particular market is the assimilation of aspects
such as the economic and legal environment, the technological environment, the competitive
environment, the social environment and the global business environment.
The economic factors determine the economic proceedings that are being carried out in the
particular market. The economy of a country are factors such as the national income of the
place, the per capita income of the citizens of the country, the employment scenario of the
country and economic develop of the market in accordance with the development of the
infrastructural framework of the market in which the company is operating in. The latter can
be coupled with the legal factors that are present within the market that are operating in. There
are various legal frameworks and structures that must be complied with by companies in order
to increase the effectiveness of operations of the company.
Employment is an issue that the United States has been suffering from. The Gross Domestic
Product of the country is deemed to be rising with the help of numerous industries bolstering
in the country. However, the rate of unemployment has supposedly risen which taken a toll on
the economy of the country. However, there has been rise in terms of the FDI generation
towards the country. Both Disney and General Electric have a base of employee who should
be able to sustain the nature of activities with the help of which the company can sustain the
activities in accordance with the economic conditions that prevail in the country. Furthermore,
the legal framework and the legal aspects that are needed to be catered to while gaining
favorable nature of outcomes in the industry that is deemed to be rapidly changing and
competitive in nature.
Technology is a factor that has been bolstered in the industry that Disney and General Electric
are operating in. Huge sum of capital has been invested in research and development with the
aim of bolstering the innovation that is being carried out in the market. Technology is a factor
that has been prioritized in country as a result of which companies are likely to gain favorable
outcomes with the help of which the company can increase competency in terms of
development of disruptive technology. General Electric is a company that is based on
technology. Thus, the environment in which the company is operating in helps in gaining
favorable outcomes that help in sustaining the activities with the environment that exist.
Disney as a company is dependent on technology for the regular operations of the company.
The latter are also likely to gain sustainability with the help of issues that help in sustaining the
operations of the company.
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Both General Electric and Disney face healthy competition in the market that they operate in.
There are companies such as Hitachi, Emerson, Philips and other who rival General Electric
while they are operating in the industry. Viacom, Warner Bros, 21st Century Fox and others
rival the performance of Disney while they are operating in the industry.
Social patterns and trends in the industry influence the nature of proceedings that are carried
out by companies operating in the United States. Social patterns of the consumers determines
the strategies that are adopted by companies in dealing with the issues that help in sustaining
the activities that help in gaining a competitive advantage in the industry that they are
operating in. Thus, both Disney and General Electric should comply with the requirements that
help in developing strategies that sustain the expected outcomes. The products and services
that are offered by both the companies are in demand in the United States. Thus, the nature of
behavior of the consumer are likely to help the company in gaining favorable outcomes in the
industry. There is a high level of influence of the social patterns in the proceedings of the
companies and thus, there are issues that help in development of the favorable nature of
proceedings in terms of operations of the organization. The operations of both General Electric
and Disney help in sustaining the activities that help the companies in sustaining a competitive
advantage in industry.
The trends in the global business environment is dynamic in nature. Hence, it can be said that
the nature of proceedings that are carried out by companies help in identification of the
preference patterns and the strategies that they have to take in order to be subject to
proceedings that help in satiating the needs that are associated with the needs of the diverse
stakeholders associated to the company. Both Disney and General Electric operate as
multinational companies and hence, it is evident that they should carter to the proceedings that
are carried out in the global business environment. Since, the companies operate in industries
that have various competitors. Hence, it is suggested that both the companies should be keen
on identification of the tastes and preference patterns that help the companies in carrying out
activities with the help of which the company can sustain the activities of the organization
according to the requirements of the industry and the needs of the stakeholders associated to
the organization. Both the companies have been carrying out the same and as a result they
have been successful while operating in the industry that is deemed to be changing all the time
and the industry that is highly dynamic in nature.
Seminar #2 – Collaboration/Team Development: Discussion Question
Imagine you are considering starting your own business. Think about the following and discuss
with someone in your environment:
 What kinds of products or services will you offer?

 What talents or skills do you need to run the business?

 Do you have all the skills and resources to start the business, or will you need to find one
or more partners? If so, what skills would your partners need to have?

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 What form of business ownership would you choose-sole proprietorship, partnership, C
corporation, S corporation, or LLC? Why?
You may want to interview another person to broaden your thinking.
Discussion Analysis Paper
In the modern business environment there are various options that individual can choose from
if they intend develop a business model that is sustainable in nature. There are various
industries to choose from and thus, it can be said that entrepreneurs must have the ability to
identify the key opportunities with the help of which they can sustain an idea that helps in
developing a value proposition with the help of which they can satiate the needs of diverse
stakeholder associated to an organization. From the various options that I have been able to
analyze, I have been able to decide the business that I would like establish is a B2B business.
The nature of operations of such organizations are generally highly profitable and thus, the
needs of the organization would help in sustaining the revenue oriented needs. The service that
I would like to offer in the industry would be related to services of ad development. The main
service that would be offered in an ad agency is regarding the development of ads. The
business environment is deemed to be highly competitive in nature. Hence, companies need to
focus on the communication of the core value proposition of the company so that they are able
to stand out with the help of which they are able to gain effectiveness in seeking support from
the consumer community. Hence, it can be said that it is the aim of companies to promote the
core competencies of the company with the help of which they are able to gain profitability
which finally leads to the generation of stakeholder satiation which is the way of achievement
of corporate governance. The service that would be offered by the company that I would aim
to develop is the service of creative content generation. The main value proposition of the
company would be to develop ads that help in other companies in the industry gain
competitiveness in operating against the core value proposition. The creative solutions that
would be offered by the company can be outsourced by other organizations who are looking to
seek support from the company with the moti8ve of communicating the value proposition of
the company. The solutions that can be offered by the company can be outsourced by other
companies and this activity is likely to help in the generation of revenue that would help in
supporting the functions of the company. Creative ads would be developed mainly for print
media such as magazines and newspapers, for out of home ads such as billboards, bus shelter
ads and for digital media such as social media and websites. Furthermore, the services of the
company would be integrated with Google AdSense. The company aims to sustain activities
based on the said mediums for now that would be followed by the creation of solutions for
audio and audio visual media.
The nature of operations of the company suggests that the business would need individuals
who possess creativity skills. The aim of the company is to recruit and develop associations
with individual who can help in sustaining the nature of activities with the help of which the
company would succeed in terms of development of service that would help the company in
gaining outcome that would satiate the need of the consumer community. Creativity and idea
generation is the main skills that would be required in the individuals. The latter is likely to
help the company I coming up with solutions that help in carrying out activities that would be
based on generation of a value proposition that would help the company to get recognized in
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the industry.
There are certain resources that would be required in order to gain effectiveness in operations
of the company. The resources that would be needed by the company to carry out operations in
an effective manner is through the development of a favorable base of employee who would
be dedicated to sustain the nature of operations of the company. The aim of the company
would be to develop solutions worth the help of which they are likely to develop products that
help in generating ideas that help in sustaining the operations of the company. It can be said
that man power behind the company would be enough to sustain the activities and regular
nature of operations of the company. However, the nature of operations of the company would
present requirements regarding tools with the help of which the activities can be sustained.
Need for office tools such as computers, printers, internet connectivity would be required to
carry out regular nature of operations. Furthermore, there would be need for a procurement
that would help in supporting the operation. It would also help in realizing a place that would
help in gaining favorable nature of outcomes with the help of which the employee can
collaborate with each other and operate effectively. The business that would be developed
would be based on sole proprietorship in the initial operational days. Currently the ideas of the
business is being pitched to the potential stakeholders which can help in generation of
investment. The stage of operation of the company is research oriented and it is expected that
the idea of the business in characterized by the generation of favorable notions with the help of
which the company can be deemed to be operational.
Currently, the nature of operations of the company is deemed to be based on sole
proprietorship. Since, the company is in the initial phase, sole proprietorship is deemed to be
the most appropriate type of operation of the company. The latter is a type of business where
there exists only one form of ownership. The idea behind the development of the business has
been generated from one individual, thus, I believe that it is better to be kept at an individual
that would be help in avoiding undue plagiarism of the idea. Hence, sole proprietorship will be
the nature of the issues that helps in gaining favorable nature of outcomes with the help of
which the business can be subject to favorable nature of outcomes with the help of which the
aim of the company can be sustained. Thus, the latter is the issue that needs to be complied
with in order to develop competencies that helps in gaining favourable nature of outcomes that
caters to the needs of organizational effectiveness.
Seminar #3 – Business and Marketing: Teaming Assignment
 While in a group or team setting observe and record what you believe to be each
member’s potential strengths and weaknesses.
Observation and Analysis
While in a group setting, it is the role of each member of the group to effectively go about the
operations of members that allows them to develop solutions that are deemed to be sustainable
in nature. A group is a collection of people and the effectiveness of the group depends on the
viability of operations of each member of the groups that ultimately results in the effectiveness
of operations of the group. Hence, it can be said that it is the role of each of the members of
the group to be able to carry out operations in such a way that supports the needs of the group
as a whole. It can be said that the aim of the group is to carry out activities that involves
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collaboration from all the members of the group. Each individual associated to a said group
must be able to effectively develop contribute to the productivity of the team as a whole. Once,
it is ensured that all the members of a said groups are performing according to expectations,
the performance of the group as a whole is sustained. This, ensures that all the members of the
group are being able to carry out operations up to the stated requirements and the individual
competencies. High performance outcomes help in ensuring that the group is able to meet the
organizational or the group requirements which also helps in securing the individual
sustainability of the members of the group in the setting that they are involved in.
I have been part of various programs that have seem me in team settings. I have been part of
various groups as a result of the requirements of the operational activities that I have been
involved in. There were various scenarios that required me to function in groups. I have had
the opportunity to learn from the various group discussion and team activities. Furthermore, I
have been able to subject to various information that I had no idea about before as a result of
being involved in groups. While being involved in a group or a team setting, it can be said that
there are mainly three types of roles that I have been able to identify. Leaders, followers and
people who oppose or present the views in a different manner are the issues that help in
sustaining the activities of the group. The leaders are the in groups or teams are the individuals
who initiate said through processes or moves. The followers are individuals who follow the
statements that are being made by one or another leader. The basically take the sides of one
motives or the other. The groups that I have been a part of have been highly diverse. The
group that was formed for discussion after a seminar was highly diverse. It included people
who gained were from diverse backgrounds. The group was formed regardless of age, race,
etc. and thus had various people who could provide their valuable inputs that was coupled with
the experience that each of the members had from the groups that they belonged to. Apart
from the diversity, the group was full of people who were enthusiastic to help in supporting
the outcomes of the groups as a whole and shared valuable information with the other
members of the group. There were members who were good listeners and thus bolstered the
communication that took place within the members of the group. There were also group
members who brought the discussions back on track if it went off track. These were the
noticeable strengths. The weakness of the group is deemed to be the issue that is associated
with the group going off track and the lack of proactivity that was showcased while the
group’s interaction started. I believe that there can weaknesses that are experienced in the
operations of group or a team. However, it is up to the leaders of the group and each member
of the group to be able to develop solutions to the problems that they experience. It can be said
that the nature of outcomes that a group is subject to depends on the engagement that each of
the members of the group have toward the fulfillment of organizational activities. It should be
the role of each individual within the team and that of the leader of the group to be able to
develop solutions that help in sustaining the key motives of the group. Motivation refers to the
individual factor that makes individuals want to carry out activities that they would in
accordance with the tangible or the intangible utility that they derive by fulfilling the task that
they are associated to. Thus, while development of a group, it should be ensure that the
member of the group are being able to collaborate and develop solutions to the problems that
they are experiencing. Furthermore, it can be said that communication is a key element that
must be contributed to in order to develop connection between members of a group or a team.
Hence, it can be said that success of group depends on the nature of motivation that each
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employee is subject and the type of communication that exists between the members of the
group or the team that is concerned.
Groups are formed to assimilate different people for a said purpose. The nature of operations
of the groups determine whether the objective of the group or a team as a whole is being
achieved. Thus, there should be effective communication that should exist between the
members of the group in order to ensure that the intent of each member of the group is being
interchanged and informed to all the members of the group. Furthermore, it can be said that
that the leaders or the teams or groups should take strategies that helps in motivating the
members as the latter is an approach that helps in sustaining the expected outcomes that help
in fulfilling the organizational objectives. Hence, the latter issues must be carefully analyzed
in order to ensure that the group is performing up to expectations.
Seminar #3 – Business and Marketing: Discussion Question
Marketers use many tools to determine their understanding and segment target markets. Review
the Claritas PRIZM Sell Sheet and the Sample Market Segmentations.
Consider:
 What would you name your consumer style category?
 Think of people you know and identify (or create) the group you believe best describe
them.
 What other tools besides PRIZM can marketers use to determine their target market?
 Discuss segmenting target markets with someone in your environment.
Discussion Analysis Paper
Segmentation is an activity that refer to the segmentation of the consumers into groups. It is an
activity that is carried out by organizations to identify specific groups with the help of which
companies gain effectiveness in developing core business models. Thus, it can be said that the
strategies that would be most applicable when it comes to the development of favourable
nature of outcomes in the industry that a particular company operates in. Segmentation is the
key top achievement of high performance outcomes and thus, it helps in generation strategies
that helps companies identify and later capitalize on the developed segment with the help of
strategies that cater to the needs of the consumers. The strategies help in gaining favourable
nature of activities with the help in converting the potential consumers to actual customers. It
can be said that the aim of the company is to carry out activities with the help of which the
company can gain sustainable nature of outcomes in terms of revenue generation and
stakeholder satiation.
Claristas carried out research with the help of research partners, provides identity graphs, it
also provides access to nelson data and finally providing the solution with the help of the
desired channel. The assimilation of all the activities helps in forming the Claristas advantage.
Claritas carries out market research with the help of a 360 degree analysis of the consumer.
The latter analysis is carried out on the basis of various factors including, the type of
entertainment medium the customer is interested in, the shopping and preference pattern of the
consumers, the technological competence of the consumers, the lifestyle, the demographics
that the target consumers belong to, the attitudes, the financial behavior or the consumer and
others.
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Since, the proposed organization is a B2B, it can be said that the aim of the company to
provide the solutions in the form of advertisement solutions. The creative solution that can still
be segmented. Hence, it can be said that the aim of the company is to carry out research with
the help of which the aim of the company can be satiated. Thus, the aim of the company is to
carry out activities with the help of which the company can gain favourable nature of
outcomes by communicating the value proposition of the company in the industry that the
company is operating. Hence, the Claritas Segmentation solution can be opted for by the
company with the help of which the aim of the company can be satiated. The aim of the
company is to carry out research with the help of which they can gain identify the
characteristics of the consumers. The analytics team at Claritas can identify solutions with the
help of which the aim of the company can be satiated. There are various factors that must be
analyzed in order to identify the core competencies of the organization that they are catering
to. Factors such as the investment capability of the company, the preference of the company in
terms of the competencies that they wish to highlight, the actual value proposition of the
company, the partnerships that the company is currently associated to and the area the
company operates in and the demographics that the company caters to determines the needs of
the company in terms of satiation of the needs of the company.
The focus that Claritas has shown in terms of segmentation can be linked with real life
examples. I can related to the basis of segmentation of the company with the people in my real
life. I have been able to identify various bases of segmentation within the groups of friends
that I have. I have certain friends who show affiliation to the consumption of expensive items.
They shop from companies such as Zara, visit Gourmet restaurants, drive an Audi and live life
styles that can be considered to be lavish in nature. I also have groups of friends who travel
using subway, shop frm amazon, Drive Ford Raptors and eat at fast food joints or takeaways.
While the former belongs to a niche group, the latter belongs to groups that can be considered
mass market of middle class. Thus, I am able to keenly identify the segments can help
companies in carrying out segmentation effectively.
There are various tools that can be used to effectively identify the target markets. There are
also various tools with the help of which the trends and preference patterns of the consumers
can be identified. There are tools such as American fact finder, pew research center, my best
segments and also tools from Google such Analytics audience tab, acquisition tab, Google
keyword research and others that can be used to identify and research the issues that are being
used in order to identify the target segments and the potential markets that exist in a said
market.
Segmentation is one of the most important activities that must be carried out in order to satiate
the needs of a company in terms of identification of the needs of the specific market that they
are catering to. Thus, it can be said that the aim of the companies is to gain effectiveness in
operations by ensuring that the employees are being able to carry out operations in accordance
with the segmentation that has been carried out in the market that they are operating in.
Segmentation can be carried out in accordance with various issues such that they have been
able to gain effectiveness in operations with the help of which the companies can effectively
capitalize on the market conditions that exist. I am aware of various companies that have been
successful in segmentation. Nestle is one such company and they have been able to develop a
product portfolio based on the market segments that they have been able to identify. The
company has been able to develop a portfolio in which they have various products that are
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