University Report: Logistics and Supply Chain Management at Dell
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This report examines the supply chain management practices of Dell, focusing on its significance to the company's success. It evaluates Dell's current e-commerce model and suggests technological innovations to enhance efficiency. The report further analyzes how reverse and sustainable logistic...

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Logistics and supply chain management
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Logistics and supply chain management
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LOGISTICS AND SUPPLY CHAIN MANAGEMENT
Contents
Introduction......................................................................................................................................2
Task 1:.............................................................................................................................................2
Evaluation of the significance of “Supply chain management” in success of DELL..................2
Task 2:.............................................................................................................................................3
Evaluation of the current e-commerce model and recommend innovations/improvements in
technology to enhance efficiency about DELL............................................................................3
Task 3:.............................................................................................................................................6
Analysing how to reverse and sustainable logistics as best practices can help DELL to enhance
competitive advantage..................................................................................................................6
Conclusion.......................................................................................................................................6
References........................................................................................................................................7
Page 2 of 11
Contents
Introduction......................................................................................................................................2
Task 1:.............................................................................................................................................2
Evaluation of the significance of “Supply chain management” in success of DELL..................2
Task 2:.............................................................................................................................................3
Evaluation of the current e-commerce model and recommend innovations/improvements in
technology to enhance efficiency about DELL............................................................................3
Task 3:.............................................................................................................................................6
Analysing how to reverse and sustainable logistics as best practices can help DELL to enhance
competitive advantage..................................................................................................................6
Conclusion.......................................................................................................................................6
References........................................................................................................................................7
Page 2 of 11

LOGISTICS AND SUPPLY CHAIN MANAGEMENT
Introduction
The supply chain management is an integrated form of the business module and strategies that
deal with the exchange of the goods from the company top the consumers and the other
stakeholders. The company that is taken into consideration here is Dell. The assignment focuses
on the supply chain sustainability of the company has well as the logistics patterns that the
company uses to serve their customers. The significance of the supply chain management is
described here to showcase the success of DELL. The current online marketing of the business is
shown to highlight the fact that the company needs more importance and emphasis on e-
commerce strategies to attract more customer base and shine brightly with their turnovers. The
technological advancements are the primary lookout for the company that will empower the
marketing strategies of the company with more relevant and handsome experience. The reverse
logistics technology and sustainable logistics pattern are also some important points to look
forward to and culture with to extract its significance in this field.
Task 1:
Evaluation of the significance of “Supply chain management” in success of
DELL
Supply chain management is a practice of the business body which is giving good service to the
consumers which increase the sustainability of the business by looking after all the aspect of both
the customer and the suppliers. The supply chain consists of all the features from vendors,
manufacturers, transport, retailers, whole sellers, clients and all other systems which are related
Page 3 of 11
Introduction
The supply chain management is an integrated form of the business module and strategies that
deal with the exchange of the goods from the company top the consumers and the other
stakeholders. The company that is taken into consideration here is Dell. The assignment focuses
on the supply chain sustainability of the company has well as the logistics patterns that the
company uses to serve their customers. The significance of the supply chain management is
described here to showcase the success of DELL. The current online marketing of the business is
shown to highlight the fact that the company needs more importance and emphasis on e-
commerce strategies to attract more customer base and shine brightly with their turnovers. The
technological advancements are the primary lookout for the company that will empower the
marketing strategies of the company with more relevant and handsome experience. The reverse
logistics technology and sustainable logistics pattern are also some important points to look
forward to and culture with to extract its significance in this field.
Task 1:
Evaluation of the significance of “Supply chain management” in success of
DELL
Supply chain management is a practice of the business body which is giving good service to the
consumers which increase the sustainability of the business by looking after all the aspect of both
the customer and the suppliers. The supply chain consists of all the features from vendors,
manufacturers, transport, retailers, whole sellers, clients and all other systems which are related
Page 3 of 11
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LOGISTICS AND SUPPLY CHAIN MANAGEMENT
to the business. Dell always wants to fulfill the customers need for the betterment of the quality
product as well as the service of the company (Ślaski, 2017).
The business of the DELL is different for the other groups which are called linear model. The
company always builds a direct relation with their customer to make easier communication and
top made the business easier with everyone. The company has three segments of customer those
are the large organization, small and medium business structure, and personal consumers.
There is another way or the option which makes the Dell supply chain different from the other
companies that are built to Order Strategy. This is the process when the consumer places the
order that time the configuration details goes to the manufacturer or the manufacturing floor.
After gathering the information of the product then the assembling of the Pc starts. After
assembling all the software’s including the operating systems will be installed then it will ship to
the customer by the 3pl method (Kovács and Spens, 2011).
By all this process Dell has lots of advantage over the others because their way of business is
different from the others which help them to sustain their business over the years. Dell has
brought down inventory cost that has made the company to run and manufacturer their product
smoothly in this market. Dell has maintained the transparency business over the years where the
customer can see their purchasing details and the company didn't keep any hidden cost for the
client.
Over the years Dell has maintained a good relation with customers and the suppliers which help
the business foundation, and this made the company run their business smoothly.
Dell has a strong supply chain, and that is also managed by the professional properly for that
reason they always have a competitive advantage over their competitors over the years. They are
Page 4 of 11
to the business. Dell always wants to fulfill the customers need for the betterment of the quality
product as well as the service of the company (Ślaski, 2017).
The business of the DELL is different for the other groups which are called linear model. The
company always builds a direct relation with their customer to make easier communication and
top made the business easier with everyone. The company has three segments of customer those
are the large organization, small and medium business structure, and personal consumers.
There is another way or the option which makes the Dell supply chain different from the other
companies that are built to Order Strategy. This is the process when the consumer places the
order that time the configuration details goes to the manufacturer or the manufacturing floor.
After gathering the information of the product then the assembling of the Pc starts. After
assembling all the software’s including the operating systems will be installed then it will ship to
the customer by the 3pl method (Kovács and Spens, 2011).
By all this process Dell has lots of advantage over the others because their way of business is
different from the others which help them to sustain their business over the years. Dell has
brought down inventory cost that has made the company to run and manufacturer their product
smoothly in this market. Dell has maintained the transparency business over the years where the
customer can see their purchasing details and the company didn't keep any hidden cost for the
client.
Over the years Dell has maintained a good relation with customers and the suppliers which help
the business foundation, and this made the company run their business smoothly.
Dell has a strong supply chain, and that is also managed by the professional properly for that
reason they always have a competitive advantage over their competitors over the years. They are
Page 4 of 11
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LOGISTICS AND SUPPLY CHAIN MANAGEMENT
efficient in every form of the business, and thus, they can easily make up with the hindrances
they face in every sphere.
Task 2:
Evaluation of the current e-commerce model and recommend
innovations/improvements in technology to enhance efficiency about DELL
Comprehending how to get a motivator from Headway is an essential part of a plan of activity
framework. The way that the treatment up to this time was certainly not surrounded in the
vernacular of plan of a business blueprint. This territory is all the more limit in such way. Each
and everything which is changeable should have direct connection to the headway of the industry
which helps the company to make the new strategies for the company by comparing them with
the other companies. By comparing themselves with other it helps them to study the market and
get to know about the strategies of their competitors. Mechanical innovation is something which
is not possible for a individual to complete the project. Because business is not possible with the
individual it may harm the economical factors of the company. Every innovation needs a
commercial back up to flourish in the world because without the commercial back it will be
impossible for the innovator to complete the project and after the innovation the product or the
innovation needs recognition in the world for that financial back up is required. It is a fact that
every creation needs the finance to flourish in the world.
It occasionally does. Right when authorities consider advancement, they always dismiss the
honest to goodness examination and change of arrangements of activity which can make an
Page 5 of 11
efficient in every form of the business, and thus, they can easily make up with the hindrances
they face in every sphere.
Task 2:
Evaluation of the current e-commerce model and recommend
innovations/improvements in technology to enhance efficiency about DELL
Comprehending how to get a motivator from Headway is an essential part of a plan of activity
framework. The way that the treatment up to this time was certainly not surrounded in the
vernacular of plan of a business blueprint. This territory is all the more limit in such way. Each
and everything which is changeable should have direct connection to the headway of the industry
which helps the company to make the new strategies for the company by comparing them with
the other companies. By comparing themselves with other it helps them to study the market and
get to know about the strategies of their competitors. Mechanical innovation is something which
is not possible for a individual to complete the project. Because business is not possible with the
individual it may harm the economical factors of the company. Every innovation needs a
commercial back up to flourish in the world because without the commercial back it will be
impossible for the innovator to complete the project and after the innovation the product or the
innovation needs recognition in the world for that financial back up is required. It is a fact that
every creation needs the finance to flourish in the world.
It occasionally does. Right when authorities consider advancement, they always dismiss the
honest to goodness examination and change of arrangements of activity which can make an
Page 5 of 11

LOGISTICS AND SUPPLY CHAIN MANAGEMENT
understanding of singular achievement into business accomplishment. The incredible method of
business layout and utilisation joined with the vigilant strategic examination, are basic for
mechanical improvement to succeed fiscally: something else, for sure, even imaginative
associations will mishandle. Quintessential instances of firms that predominant at techno
cognizant headway, however, fail to get the arrangement of activity and the advancement system.
Every business has a motivation that motivates the company, workers and the customers. This
motivation is completely business oriented for every one because in this field each and every
thing is business oriented for everyone. The companies’ motivation is to create new products for
the customer in this competitive market to make a new innovation which will not only profitable
for the customer but also profitable to the company by selling the product. But the motivation of
the employers is different from the company because employees are the only key to success for
the company. It is very much natural that the employers tries to serve the best work for the
company which brings the best performance from an employer and also helps the company to
reach the zenith in a short period of time and at last the customers gets the benefit from the
company for its good work for the innovation of the new product. There are lot of segment of the
strategy making one strategy for marketing and promotion for the product, strategy for designing
and manufacturing the product, strategies for the economical growth of the company by the new
product which the company is launching. The companies always look for the profit from their
upcoming innovation because innovation means creating a new trend, system, process and
ultimate a new product (Klapalová, 2013).
Mechanical headway is lionized in most unprecedented social demands; that is a trademark and
beguiling impression of the estimations of an innovatively vibrant culture. In any case, the
renovations of the new complete structures as in the multidimensional and dynamic figure with
Page 6 of 11
understanding of singular achievement into business accomplishment. The incredible method of
business layout and utilisation joined with the vigilant strategic examination, are basic for
mechanical improvement to succeed fiscally: something else, for sure, even imaginative
associations will mishandle. Quintessential instances of firms that predominant at techno
cognizant headway, however, fail to get the arrangement of activity and the advancement system.
Every business has a motivation that motivates the company, workers and the customers. This
motivation is completely business oriented for every one because in this field each and every
thing is business oriented for everyone. The companies’ motivation is to create new products for
the customer in this competitive market to make a new innovation which will not only profitable
for the customer but also profitable to the company by selling the product. But the motivation of
the employers is different from the company because employees are the only key to success for
the company. It is very much natural that the employers tries to serve the best work for the
company which brings the best performance from an employer and also helps the company to
reach the zenith in a short period of time and at last the customers gets the benefit from the
company for its good work for the innovation of the new product. There are lot of segment of the
strategy making one strategy for marketing and promotion for the product, strategy for designing
and manufacturing the product, strategies for the economical growth of the company by the new
product which the company is launching. The companies always look for the profit from their
upcoming innovation because innovation means creating a new trend, system, process and
ultimate a new product (Klapalová, 2013).
Mechanical headway is lionized in most unprecedented social demands; that is a trademark and
beguiling impression of the estimations of an innovatively vibrant culture. In any case, the
renovations of the new complete structures as in the multidimensional and dynamic figure with
Page 6 of 11
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LOGISTICS AND SUPPLY CHAIN MANAGEMENT
the real methods are parts of business undertaking. Improvement systems of the progressive
movement have been in special outlook and new plans of the movement were centrally
organized. The business undertaking is also affluence by the system collaborations of the
associated motivators (Tokar, 2010).
The intention of the restricting the firm in order to gain the respect is mostly not taken into
consideration unless there exists a good game plan for the movement. The trailblazer depicting
the blemishing reputation of the program degree by the Thomas Edison is some of the rules
which are set by the company only for holding the restriction of the company within themselves.
The first rule of the firm s that what they should going to create that should be very much human
friendly then they should not disclose the plan in front of the company which is friendly towards
them this may harm the plan of the product and the other company may stole the concept of the
product or reveal the product among the public by this. On the other hand the success of the
company is not only in a hands of a individual unit is upon each and every members of the
company who is currently working for the company it includes the marketing partners the
retailers who are selling the product in behalf of the company. In the company when a the leader
or the researcher Wants to go for the mechanical change in the product the company should look
after the matter because it is a crucial decision for the company because the change may helps
the product to develop in a far better element. So things should be encouraged by the leader and
the heads of the company.
Though there are lots of computer companies who are bringing lots of changes in their system
but till now dell didn’t change anything regarding their system but they had added some of the
external features for the computer to make it user friendly and this will make the product popular
among both the buyer and the seller. Dell has introduced los of cards among their distributors
Page 7 of 11
the real methods are parts of business undertaking. Improvement systems of the progressive
movement have been in special outlook and new plans of the movement were centrally
organized. The business undertaking is also affluence by the system collaborations of the
associated motivators (Tokar, 2010).
The intention of the restricting the firm in order to gain the respect is mostly not taken into
consideration unless there exists a good game plan for the movement. The trailblazer depicting
the blemishing reputation of the program degree by the Thomas Edison is some of the rules
which are set by the company only for holding the restriction of the company within themselves.
The first rule of the firm s that what they should going to create that should be very much human
friendly then they should not disclose the plan in front of the company which is friendly towards
them this may harm the plan of the product and the other company may stole the concept of the
product or reveal the product among the public by this. On the other hand the success of the
company is not only in a hands of a individual unit is upon each and every members of the
company who is currently working for the company it includes the marketing partners the
retailers who are selling the product in behalf of the company. In the company when a the leader
or the researcher Wants to go for the mechanical change in the product the company should look
after the matter because it is a crucial decision for the company because the change may helps
the product to develop in a far better element. So things should be encouraged by the leader and
the heads of the company.
Though there are lots of computer companies who are bringing lots of changes in their system
but till now dell didn’t change anything regarding their system but they had added some of the
external features for the computer to make it user friendly and this will make the product popular
among both the buyer and the seller. Dell has introduced los of cards among their distributors
Page 7 of 11
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LOGISTICS AND SUPPLY CHAIN MANAGEMENT
and partners for making the product popular among every one for example a airline company is
using a monitor of a dell for their visual screen in the plane or in the office this will not help the
air line company but also help dell to make the product popular among their customers. It will
attract the customer for dell.
If the company wants to make a change that time the company has to study the market
thoroughly and has to inform their customer regarding the change there are some points when the
company can take the suggestion from the customer regarding the change of the product the
company has to keep in mind that the customer are satisfied with their product so the customer
are the only person who can help the company with the change (Bag, 2016).
Task 3:
Analyzing how to reverse and sustainable logistics as best practices can help
DELL to enhance competitive advantage
The making worry in the relationship with nature in spite of the blend of things accessible in the
market made affiliations and buyers look for portions for the treatment of abuses. Laws which go
for ensuring the earth have wound up being more stringent. The attestation of the need to meet
the request being too suitable, have made affiliations consider practices that arrangement with
switch coordinated efforts, i.e., what is the last target of the things, and how they can be
reintroduced in the chain. Turn joint efforts fuses the arrival stream, considering either hurt
parts/gatherings or things returned/expanded that ought to go to reusing outlines. Essentially, the
life-cycle of a job does not end when it finishes its remarkable life (Peck, 2006). Thus, it is
fundamental that affiliations and clients get a handle on what agitate coordinated efforts is: while
Page 8 of 11
and partners for making the product popular among every one for example a airline company is
using a monitor of a dell for their visual screen in the plane or in the office this will not help the
air line company but also help dell to make the product popular among their customers. It will
attract the customer for dell.
If the company wants to make a change that time the company has to study the market
thoroughly and has to inform their customer regarding the change there are some points when the
company can take the suggestion from the customer regarding the change of the product the
company has to keep in mind that the customer are satisfied with their product so the customer
are the only person who can help the company with the change (Bag, 2016).
Task 3:
Analyzing how to reverse and sustainable logistics as best practices can help
DELL to enhance competitive advantage
The making worry in the relationship with nature in spite of the blend of things accessible in the
market made affiliations and buyers look for portions for the treatment of abuses. Laws which go
for ensuring the earth have wound up being more stringent. The attestation of the need to meet
the request being too suitable, have made affiliations consider practices that arrangement with
switch coordinated efforts, i.e., what is the last target of the things, and how they can be
reintroduced in the chain. Turn joint efforts fuses the arrival stream, considering either hurt
parts/gatherings or things returned/expanded that ought to go to reusing outlines. Essentially, the
life-cycle of a job does not end when it finishes its remarkable life (Peck, 2006). Thus, it is
fundamental that affiliations and clients get a handle on what agitate coordinated efforts is: while
Page 8 of 11

LOGISTICS AND SUPPLY CHAIN MANAGEMENT
routinely coordinated efforts manage the openness of the last things to purchasers, the rotate can
deal with the arrival of these items from the customer back to the exceptional creator. Rotate
coordinated efforts plans to organise, work and control the arrival of stock after courses of action
and post-client. The things after courses of action are portrayed by little utilise or actually, even
the nonappearance of offers, i.e., things which as time goes on come back to the relationship for
different causes, for example, defects, slip-ups or harms in transportation (Xu and Wang, 2011).
Since the post-client things are portrayed before the total of their stable life, after their use, they
will be sent to landfills, reusing or reuse. The creator in like way conveys that paying little
respect to be post-courses of action or post-purchaser things, disturb coordination ought to
guarantee their entrance to useful cycle, including monetary, trademark and right blue qualities
(Rogers et al. 2012).
Conclusion
The assessment on the company DELL has been designed in a strategic manner to display and
highlight the burning issues of the supply chain management of the enterprise. Along with the
fact that the reverse logistics and sustainable logistics create as direct impact on the company for
the functioning of the company and that it takes a long way to develop its marketing ad
promotional strategies.
Page 9 of 11
routinely coordinated efforts manage the openness of the last things to purchasers, the rotate can
deal with the arrival of these items from the customer back to the exceptional creator. Rotate
coordinated efforts plans to organise, work and control the arrival of stock after courses of action
and post-client. The things after courses of action are portrayed by little utilise or actually, even
the nonappearance of offers, i.e., things which as time goes on come back to the relationship for
different causes, for example, defects, slip-ups or harms in transportation (Xu and Wang, 2011).
Since the post-client things are portrayed before the total of their stable life, after their use, they
will be sent to landfills, reusing or reuse. The creator in like way conveys that paying little
respect to be post-courses of action or post-purchaser things, disturb coordination ought to
guarantee their entrance to useful cycle, including monetary, trademark and right blue qualities
(Rogers et al. 2012).
Conclusion
The assessment on the company DELL has been designed in a strategic manner to display and
highlight the burning issues of the supply chain management of the enterprise. Along with the
fact that the reverse logistics and sustainable logistics create as direct impact on the company for
the functioning of the company and that it takes a long way to develop its marketing ad
promotional strategies.
Page 9 of 11
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LOGISTICS AND SUPPLY CHAIN MANAGEMENT
References
Bag, S. (2016). Flexible procurement systems are key to supply chain sustainability. Journal of
Transport and Supply Chain Management, 10(1).
Klapalová, A. (2013). Reverse logistics policy – differences between conservative and
innovative reverse logistics
management. ActaUniversitatisAgriculturaeetSilviculturaeMendelianaeBrunensis, 61(7),
pp.2285-2294.
Kovács, G. and Spens, K. (2011). The Journal of Humanitarian Logistics and Supply Chain
Management: first reflections. Journal of Humanitarian Logistics and Supply Chain
Management, 1(2), pp.108-113.
Peck, H. (2006). Reconciling supply chain vulnerability, risk and supply chain
management. International Journal of Logistics, 9(2), pp.127-142.
Rogers, D., Melamed, B. and Lembke, R. (2012).Modeling and Analysis of Reverse
Logistics. Journal of Business Logistics, 33(2), pp.107-117.
Ślaski, P. (2017). Logistics Processes Management In Supply Chain. Archives of Business
Research, 5(1).
Special Topic Forum on Power in Supply Chain Management.(2015). Journal of Supply Chain
Management, 51(3), pp.101-101.
Special Topic Forum on Supply Chain Management in Emerging Markets: Critical Research
Issues. (2013). Journal of Supply Chain Management, 49(1), pp.116-116.
Page 10 of 11
References
Bag, S. (2016). Flexible procurement systems are key to supply chain sustainability. Journal of
Transport and Supply Chain Management, 10(1).
Klapalová, A. (2013). Reverse logistics policy – differences between conservative and
innovative reverse logistics
management. ActaUniversitatisAgriculturaeetSilviculturaeMendelianaeBrunensis, 61(7),
pp.2285-2294.
Kovács, G. and Spens, K. (2011). The Journal of Humanitarian Logistics and Supply Chain
Management: first reflections. Journal of Humanitarian Logistics and Supply Chain
Management, 1(2), pp.108-113.
Peck, H. (2006). Reconciling supply chain vulnerability, risk and supply chain
management. International Journal of Logistics, 9(2), pp.127-142.
Rogers, D., Melamed, B. and Lembke, R. (2012).Modeling and Analysis of Reverse
Logistics. Journal of Business Logistics, 33(2), pp.107-117.
Ślaski, P. (2017). Logistics Processes Management In Supply Chain. Archives of Business
Research, 5(1).
Special Topic Forum on Power in Supply Chain Management.(2015). Journal of Supply Chain
Management, 51(3), pp.101-101.
Special Topic Forum on Supply Chain Management in Emerging Markets: Critical Research
Issues. (2013). Journal of Supply Chain Management, 49(1), pp.116-116.
Page 10 of 11
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LOGISTICS AND SUPPLY CHAIN MANAGEMENT
Tokar, D. (2010). Behavioral research in logistics and supply chain management. The
International Journal of Logistics Management, 21(1).
Xu, N. and Wang, B. (2011).Research on Reverse Logistics of Disused Household
Appliances. Contemporary Logistics, pp.113-117.
Page 11 of 11
Tokar, D. (2010). Behavioral research in logistics and supply chain management. The
International Journal of Logistics Management, 21(1).
Xu, N. and Wang, B. (2011).Research on Reverse Logistics of Disused Household
Appliances. Contemporary Logistics, pp.113-117.
Page 11 of 11
1 out of 11
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