University HOTS Strategic Plan: Operations Management Analysis

This report presents a strategic plan for the HOTS Fair hotel, analyzing its performance over two years using key indicators such as REVPAR, Gross Operating Profit, market share, ROCE, guest and staff satisfaction, ADR, occupancy rate, public awareness, hotel quality index, and annual staff turnover. The analysis evaluates the hotel's performance, highlighting areas of success and weakness, and provides explanations for the trends observed. The report then proposes strategic recommendations for various departments, including front office, housekeeping, F&B, marketing, and human resources, to improve overall performance. These recommendations are based on the balanced scorecard framework, aiming to enhance financial performance, customer satisfaction, internal processes, and growth and learning. The report concludes by summarizing the findings and emphasizing the importance of strategic planning in the hospitality industry. The appendices include a balance scorecard and balance sheet.