Innovation and Commercialization - University Report

This report provides a comprehensive analysis of innovation and commercialization, essential concepts for business growth. It explores the context of innovation, differentiating it from invention, and examines how organizational vision, leadership, culture, and teamwork shape innovation and commercialization. The report delves into various types of innovation, including the 4Ps of innovation (product, process, position, and paradigm) and frugal innovation, providing real-world examples. It further discusses the process of commercializing innovation, emphasizing the importance of the commercial funnel and the application of New Product Development (NPD) processing. Additionally, the report outlines the building of an innovation business case, including methods for accessing funding, and evaluates methods for protecting ideas and intellectual property. The analysis covers a range of topics, from the initial stages of idea generation to the protection of intellectual property, offering valuable insights for businesses aiming to foster innovation and successfully commercialize new products and services.

INNOVATION AND
COMMERCIALIZATION
1

Introduction....................................................................................................................................3
LO-1: The context for innovation and the difference between invention and innovation......3
Task-1: Explaining innovation and determining its importance to organizations in comparison
with invention..............................................................................................................................3
Task-2: Explaining how organizational vision, leadership, culture and teamwork can shape
innovation and commercialization...............................................................................................4
LO-2: Explaining the different types of innovation....................................................................4
Task-1: Explaining the 4Ps of innovation and the use of the innovation funnel to examine and
shape innovative ideas.................................................................................................................4
Task-2: Explaining developments in frugal innovation and provide examples of how it is used
in an organizational context.........................................................................................................6
LO-3: Discussing the process required to commercialize innovation.......................................6
Task-1: Importance of the commercial funnel and the application of New Product
Development (NPD) processing for commercialisation of innovation.......................................6
Task-2: Building an Innovation Business Case for an organisation, including ways to access
funding.........................................................................................................................................8
LO-4: Evaluate the range of methods for protecting ideas and understand their advantages
and disadvantages..........................................................................................................................9
Task-1: Evaluating the different tools that organisations can use to develop, retain and protect
knowledge and intellectual property............................................................................................9
Conclusion....................................................................................................................................10
References.....................................................................................................................................10
2

INTRODUCTION
The modern-day want of the enterprise is to be progressive. This is vital for the boom of
the enterprise agency in these days international. Innovation Company is people who work on
precept of alternate. They have got clever thoughts in their mind and use such mind to provide
innovative products. The do severe studies at the ideas and convert them into creative
merchandise. This document does a element analysis on the innovation and commercialization. It
brings forwards the factors which can be accountable for innovation, the misconceptions of
human beings, strategies that help in innovation in enterprise agency and the procedure of
innovation. It’s far a solution that meets the modern-day need of the enterprise employer. The
essential element of innovation is novelty. Clayton Christensen said that the employer can
develop simplest if it believes in disruptive innovation. Today the employer must be competitive;
consequently they have to be always exclusive from different. This distinction may be of
importance if the company is revolutionary.
LO-1: The context for innovation and the difference between invention and innovation
Task-1: Explaining innovation and determining its importance to organizations in
comparison with invention
The higher use of the available resources is also a modern idea. a few believe that making
something new, exclusive from current product and service which will increase the call for of the
product is innovation (enterprise.gov.au, 2017). It does no longer mean that you have to always
invest something new. Innovation can be added approximately by way of the use of the current
product. It just way to use the product within the better way in order that the cost of the product
can be decreased and the demands of the product can be increased. It manner assessing the
modern-day want of the marketplace and making modifications in the enterprise so that it meets
the modern-day call for. The organization could be usually in advantage that is ready to
exchange in line with the modern demand of the market. Invention is one time method but
innovation keeps throughout the manner (Spulber, 2014). Invention is step one however
innovation enables the enterprise in long time. Innovation helps the corporation to be having a
competitive difference. The employer which is revolutionary will live long run within the
marketplace. If the employer is revolutionary it will likely be able to determine the future needs
3

of the client but the employer which isn't modern will pay attention simplest on the present
demand (business, 2017). . Nothing on this international is permanent innovation is the important
thing to continue to exist in the market. Invention is a brand new concept however innovation is
implementation of the new concept. Invention is a single services or products however
innovation may be done on two or more. There may be specific department for invention
however innovation isn't limited to the branch. The business enterprise that is risk taking in
nature can be progressive due to the fact there are probabilities that the modern idea can be a
failure.
Task-2: Explaining how organizational vision, leadership, culture and teamwork can shape
innovation and commercialization.
The company’s task, vision, way of life and management substantially affect the
innovation and commercialization inside the employer. The vision of the businesses tells what
the enterprise desires to achieve inside the future. Therefore the innovation needs to be in step
with the vision and project of the agency (Jonathanhalls.net, 2017). One set up imaginative and
prescient for you to be continually first-rate in the business global; this will be achieved simplest
whilst the employer is revolutionary. The innovation within the employer is laid low with the
values and the corporation lifestyle. If the company helps innovation then the worker of the
organization will always take steps in an effort to make their work distinctive and the excellent
(Emeraldinsight.com, 2017). Similarly the values of the leader have an effect on the mind of the
worker. If the chief motivates the employee to be innovative the worker will attempt to be
revolutionary. An authoritative fashion of management will in no way favour innovation
however if the chief is participative in nature he will favour innovation (driving Creativity and
Commercialization, 2014). Even the directive style of leadership may also inspire innovation. If
the organization has properly coordination and verbal exchange in among the departments then
it's going to help in innovation as it might be brainstorming method. If records are shared in the
department then different human beings with extraordinary abilities will try and carry the
answer. Greater human beings suggest extra approach to the problem and higher studying of the
scenario.
4

LO-2: Explaining the different types of innovation
Task-1: Explaining the 4Ps of innovation and the use of the innovation funnel to examine
and shape innovative ideas.
Innovation maintains you converting, for the fine hobby of the corporation. Some progressive
thoughts can be a disaster for a few but some might also convert it into earnings. The
organisation choice making is greatly laid low with innovation (Veza.biz, 2017). There are 4
components of improvements that are also called the 4p of innovation. The 4p are defined as
below:
1. Product innovation: The each and every component of the product influences the great of
the product. The demand of the people is moving towards healthful products.
Consequently London Essence organization is going to launch new low energy soda. This
will be able to meet the demand of the clients. People are now more fitness aware they
spent masses of time lowering their energy consumption. This new product could be a
innovative step toward it.
2. Process Innovation: It deals with production of the product and the services. It offers will
best utilization of the recourses for the duration of the process. The system can be
revolutionary if it ends in less utilization of recourses, less fee, less time utilization and
much less manpower requirement (Ziarab, hussain and Sher, 2017). This will be
delivered about via the exchange within the technology. The company will benefit
competitive gain. The call for the prevailing products of the London Essence company is
decreasing so it need to component of procedure innovation in its enterprise.
3. Position Innovation: It approaches that marketplace where the product is being goal ought
to be modified. For example it became earlier thought on-line purchasing will best be
finished by way of adolescents. However the modern-day records suggest that the
scenario has changed and elder humans favour to do online purchasing. The London
Essence Corporation can target its new clients based totally on the demographics as an
example age, gender and so forth.
4. Paradigm Innovation: its miles a sort of holistic innovation. In this the entire
quarter is modified. For instance converting the complete generation of the enterprise is
5

an instance of paradigm innovation. Shift from manual facts entry to virtual recording of
the records is paradigm innovation. This includes plenty of capital intakes. Since London
Essence is presently a new enterprise they can't think about paradigm innovation.
Before implementation of the revolutionary idea, right studies must be executed. The idea
has to be very well checked. This is known as funnelling. The idea with a purpose to first-class
fit the modern call for of the consumer must be decided on. The usage of an innovation funnel
will help inside the choice of the fine revolutionary concept. It includes three levels. The first
stage is series of innovative ideas and the facts. In this the quantity of ideas are given
significance in evaluation to the pleasant of idea. The second degree consists of dumping away
the wasteful ideas. Based totally on the sources, risk and go back the thoughts are selected. The
final stage is the final level. On this those thoughts are selected which high-quality match the
agencies desires and the targets.
Task-2: Explaining developments in frugal innovation and provide examples of how it is
used in an organizational context
There’s a trade in the way of innovation. The excellent manner to be innovative is to
increase the market share. In frugal innovation the product is goal to the clients which suppose
that they cannot purchase the product. That is performed with the aid of lowering the fee of the
product. Through reducing the price of product extra customers may be cantered. It basically
concentrates on effective usage of the sources. If the resources will not be wasted can be focused
and the call for of the product will increase (INSEAD information, 2017). This is the great way
of doing the innovation. It helps in growing the quality of the product and growing the call for of
the product. That is a client centric technique. The customer has to pay less money and their
disposable income increases.
Frugal evaluation involves masses of research paintings. Marketplace analysis has to be
done to discover which sort of client can be targeted. It needs to be checked weather such sort of
step will affect the logo name or now not. Right analysis has to be completed on system of
manufacturing. London Essence employer can do frugal innovation via growing its target
6

audience. They may be now focused on youth who're health aware. They are able to boom their
age group goal.
LO-3: Discussing the process required to commercialize innovation
Task-1: Importance of the commercial funnel and the application of New Product
Development (NPD) processing for commercialisation of innovation.
The manner of new product development is seen as a stop to quit procedure which has
exclusive degrees thru which the idea has to undergo earlier than reaching the patron. These
stages are frequently represented with the help of a funnel. one of the most important subject
resolved for an company are that it facilitates to type and do away with products in its initial
degrees than at a later level when it's far hard and pricey to move again every other is that every
degree enables to further refine the product for the stop consumer. Hence, growing possibilities
for the products success inside the market. Its miles a process with gates wherein every gate
permits the control to take choice for the similarly levels and more budget can be allocated
therefore. All of the possibilities and ideas first go via the step of product idea development. On
this the strangers get to understand approximately the product. Then they may be converted to
visitors. This is conversion segment. The following step is conversion of them into lead. And the
last step is conversion into clients by means of delighting them.
For any commercial enterprise or a product to sustain in the market and go through their
full existence cycle it's far very essential to setup the brand new product into the marketplace
efficaciously. New merchandise for an organisation in today’s time is the lifeline to move in
advance and sustain in the market. Once the brand new products are located nicely they'll be
supply of profits for them. Nevertheless there aren't many organizations that undergo the
technique of recent Product improvement and as a consequence are not a hit. There were studies
in the past to look how any corporations are the use of the brand new product improvement tool
to pressure their business. but it's been visible that most of the products are stimulated through
the wishes of marketplace and clients and therefore that is the most effective fashion which has
been there on account that ages that one have to concentrate to their customers and then expand a
product .The manner of locating new merchandise and ideas is continuous but only a few
products are able to stick on this competitive market. Although new product improvement
7

system is capable of arrest maximum of the troubles in the stages of product development but it's
going to also not remedy each problem inside the development level. New product improvement
allows providing a clean roadmap of degrees which the agency has to undergo before setting the
product in the marketplace. New product are seen as a manner to be in advance of your
opposition consequently any incorrect flow right here may be deadly for the employer.
Notwithstanding knowing the significance of NPD and its nice effect on the boom of the
business enterprise there is nonetheless a totally high percentage of the product which fail while
are placed within the market. This has also been seen that the price of failure of merchandise is
high as the new product improvement fees and time is also excessive accordingly corporations
tries to take an clean direction of setting the product without following the right funnel. New
product improvement fulfilment is situational as nicely thus the businesses need to examine their
scenario as nicely at the same time as undergoing the procedure and additionally recognize other
elements which could have a positive effect on the success of the product in market and allowing
it to move its full marketplace cycle.
Task-2: Building an Innovation Business Case for an organisation, including ways to access
funding
London Essence organization goes to provide a low calorie soda drink. The needs of the
clients are converting. The clients are becoming fitness conscious. To deliver this innovation the
employer will even require budget. The funding may be completed by using following methods:
1. Personal saving: using the non-public cash of the enterprise. Its miles the perfect
technique. But the corporation has to undergo the entire hazard related to the task.
2. Crowd funding: it's far away with the aid of which the employer can arrange finances
thru net. A link is made on the internet site and the fascinated parties can contribute their
money on it. A right enterprise proposal is made at the internet for such funding. So in
the starting off begin up segment to generate money by using crowd investment is
difficult.
3. Angel Investors: they are the investors who're ready to make investments within the
business enterprise for the fairness shares. They look at the fundamentals of the employer
and make the funding. There the concept ought to be strong sufficient to attract the
8

inventors. But it has a disadvantage. The possession of the business enterprise is
misplaced by way of such investors.
4. Venture Capital funding: they may be the investors who put their massive amount of cash
with the trade of fairness shares of the business enterprise. They invest only in the event
that they see high go back. They do not take money out of the agency but retain invested.
If mission capitalist get attracted different traders also are attracted to make funding.
They interfere within the running of the employer because they have got invested large
amount of money.
5. Banking Financing: The organisation shares inspiration of their commercial
enterprise to financial institution for purchasing loan and that is the maximum regularly
used medium for financing. Banks offer them money and price interest rate which can be
paid when the enterprise begin incomes income. Through this source of financing
fairness stocks are not sacrificial. You do now not loss the control of the agency. But the
documentation in bank can take time. The interest fee may additionally range every so
often. It is an obligation that you have to pay the interest even when you have now not
begun making earnings.
The London essence corporation has a logo name. So it could get the help of task
capitalist. They also can take the help of financial institution mortgage. This can be the first-rate
method. The ownership of the enterprise will now not be distributed.
LO-4: Evaluate the range of methods for protecting ideas and understand their advantages
and disadvantages
The innovation is something that each organisation choice to have in employer. But to
generative revolutionary thoughts isn't smooth. Organisation who's going through the manner of
innovation need to take steps to protect in opposition to the leakage of the concept (safety, 2017).
If it'll be utilized by different organization it's going to lose its significance. The London Essence
Corporation is going to produce a low calorie soda. They are able to protect their idea with the
aid of getting it registered in keeping with the regulations and rules. The organization can use
gear like patents, trademarks, copyrights to guard their ideas. They are discussed in detail below:
9

1. Patents: Its miles a tool for the enterprise to save you their idea getting utilized by others.
You may keep the identity of the product for the given time frame (safety, 2017). It's far
lengthy procedure but it is required for protection in opposition to loss. Plenty of cash is
used in funnelling of the progressive idea. If other man or woman gets to know your
concept all of the efforts and money could be wasted. London Essence Company is going
to provide low calorie soda drink. They must get it patented below name.
2. Trademarks: They may be the words or the symbols registered underneath your name
according to rules and rules of the government. The people who get them registered get
the rights to apply them. The authorities permit using the specific trademark for a period
of 6 year and then it has again to be registered (Gov.united kingdom, 2017). The cost of
registration is less. The London Essence organisation has to get the trademark registered
for the low calorie soda drink.
3. Design Registration: The format of the product may be made and were given registered.
This will be accomplished beneath the policies of the government and the rights of the
product will be reserved (Gov.united kingdom, 2017). No different organization with
such layout may be registered. The concept will remain modern. London Essence
business enterprise could make a design in their low calorie soda drink and get it
registered.
London Essence organization can undertake the above stated measures and reserve the rights
of producing a low calorie soda drink.
CONCLUSION
The time has modified and the call for of the customers is likewise changing. To meet the
current demand of the customers the corporation must be always progressive. The innovation and
commercialization require suitable studies and development of the product. Innovation isn't like
invention. Invention is one time but innovation is by no means finishing procedure. It’s far
continuous in nature. To have the aggressive benefit innovation is important. Innovation is a 3
step method; Innovation is tormented by the imaginative and prescient, assignment, agency
subculture and leader of the business enterprise. The leader ought to be participative in nature
then handiest the employees may be modern. London Essence enterprise can do product and
10

method innovation. They’re going to introduce a new low energy soda drink. They could target
new segment of the customer. So as to defend their idea they can go through patent registration,
trademark registration and design registration.
11

REFERENCES:
1. Protection, I. (2017). Four Types of Intellectual Property Protection - Free Legal
Resource. Available at: https://www.upcounsel.com/intellectual-property-protection
2. SearchCIO. (2017). What is business innovation ? - Definition from WhatIs.com.
Available at: http://searchcio.techtarget.com/definition/business-innovation
3. SearchSalesforce. (2017). What is sales funnel? - Definition from WhatIs.com.
Available at: http://searchsalesforce.techtarget.com/definition/sales-funnel
4. Spulber, D. (2014). The innovative entrepreneur. 1st ed. Cambridge: Cambridge Univ.
Press. Available at
https://www.cambridge.org/core/books/innovative-entrepreneur/61215AB394EF7A377E
0D35F43D804B36
5. Veza.biz. (2017). Article '4 P's of Innovation' - Emagazin - Innovation management
consulting - Miodrag Kostic - profitable new ideas Balkans south east Europe Romania
Bulgaria Hungary Croatia Slovenia Belgrade Serbia. Available at:
http://www.veza.biz/eng/4Pinnovation.html
6. Ziarab, D., hussain, T. and Sher, A. (2017). INNOVATION AND 4Ps OF INNOVATION |
BizExcell. Available at: http://www.bizexcell.com/innovation-and-4ps-of-innovation/
12

13