Marketing Course Reflection: Weeks 6 and 7 - Key Learnings Analysis

This assignment is a reflective journal entry from a student on their marketing course, specifically focusing on weeks 6 and 7. The reflection covers key concepts such as the scope of marketing research, market and customer analysis, and the importance of understanding customer behavior. The student discusses the benefits of learning about market segmentation, the marketing mix, and strategic marketing. The reflection includes evaluations of the course material, identifying how the knowledge gained will be useful in future studies and professional career. References to academic literature used in the course are also provided, demonstrating the student's engagement with the subject matter. The student assesses how the understanding of market research, marketing strategies, and the marketing mix will contribute to their professional development and career goals as a project manager or marketing manager. This assignment provides a comprehensive overview of the student's learning journey and the application of marketing principles.

Running head: REFLECTION
Reflection: Week 6 and 7
Name of Student
Name of University
Author Note

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REFLECTION
Week 6
Describe
This week’s recommended readings on scope of marketing research, presented the idea of
the demand and market analysis. The lecture notes provided a clear idea of the specific
components of marketing research which I found quite interesting.
Interpret
Understanding the importance of various key components of marketing research has been
possible by attending the classes and the lectures. I have understood a clear distinction market
and qualitative research and its importance in the fundamental market research (Baron, Warnaby
and Hunter‐Jones 2014). This week’s learning has been quite significant for me, as previously I
had little knowledge and interest about the concept of customer analysis and market
segmentation. However, this course has changed my perspective and I could gain a detailed
knowledge of various component of marketing research.
Evaluate
A major benefit of understanding the concept of marketing research is that it will give me
the needed confidence in understanding and identifying the needs of the customers and their
behavior (McDonagh and Prother 2014). It is important for my professional career as well.
Plan
I believe that learning from this course will be quite helpful throughout by degree course
and I shall try to learn about the scope of marketing research more elaborately. The detailed

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REFLECTION
knowledge about marketing system that I have gained from this course will help me in managing
these systems in future.
Week 7
Describe
This week’s recommended readings on market share and basic strategies have provided
me with a detailed understanding of the project strategy and the realistic competitive position
that an enterprise is required to consider (Cusumano, Kahl and Suarez 2015). As per the
suggestion of my lecturer, I have evaluated various secondary sources such as books and journals
to get a detailed knowledge about various strategies that are generally implemented.
Interpret
Understanding the importance of strategic dimension of the marketing concept helps in
determination of the sales objectives. I have gained a thorough knowledge of the marketing mix,
which is an independent marketing tool having various components that are combined together
to realize the marketing objectives.
Evaluate
A major benefit of having a detailed understanding of different tools of marketing mix is
that it helps in understanding the complex relation between the market participants and the nature
of marketing (Banker, Mashruwala and Tripathy 2014). These knowledge will help me to work
as a marketing manager in future
Plan

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REFLECTION
I believe that the detailed knowledge of the marketing concept and marketing strategies
will be significantly useful in this course and will further help me to address the complex issues
in marketing. In my practice as a project manager, these knowledge will help me to excel in my
professional career.

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REFLECTION
References
Banker, R.D., Mashruwala, R. and Tripathy, A., 2014. Does a differentiation strategy lead to
more sustainable financial performance than a cost leadership strategy?. Management Decision.
Baron, S., Warnaby, G. and Hunter‐Jones, P., 2014. Service (s) marketing research:
developments and directions. International Journal of Management Reviews, 16(2), pp.150-171.
Cusumano, M.A., Kahl, S.J. and Suarez, F.F., 2015. Services, industry evolution, and the
competitive strategies of product firms. Strategic management journal, 36(4), pp.559-575.
McDonagh, P. and Prothero, A., 2014. Sustainability marketing research: Past, present and
future. Journal of Marketing Management, 30(11-12), pp.1186-1219.