University of Australia: Marketing Report on Enrollment Issues

This report examines the enrollment challenges faced by the University of Australia, focusing on issues in regional areas. The university faces challenges such as high competition, high course fees, and a lack of placement opportunities. The report highlights the importance of marketing and advertising to attract students from regional areas, where family income levels are often lower, making job prospects after graduation crucial. References are included from various sources, including studies on student support services, contract cheating, widening participation activities, and academic language and learning. The report suggests that the university needs to improve its marketing strategies and address the financial and career concerns of potential students to increase enrollment numbers.

Running head: PRINCIPLE OF MARKETING
PRINCIPLE OF MARKETING
Name of the Student
Name of the University
Author Note

PRINCIPLE OF MARKETING
The goal of the research proposal is to present and justify the various current enrolment
issues in the regional areas for the University of Australia. In the present world of higher
education The University of Australia is a place where higher education courses can be taken
into account and students can continue their studies in Australia (O'Sullivan and Lutvey 2019).
Australian students are given three types of higher education that is arts, commerce, law and
science (Bretag et al 2018). The University of Australia ranks among the world’s best by the
discipline, recently the issues which are faced by the university is particularly in the engineering
and technology, medicine, environmental studies and finance.
Apart from the quality assurance for the higher education under the Tertiary Education Quality
and Standards Agency ( TEQSA ) the university is well monitored by the Australian Educational
Government (Walton, and Carrillo-Higueras, 2019). But presently the University is facing low
response of enrolment from the regional areas. The basic problem is with the high competition
among the institutions in Australia. The university is known to be very expensive when it comes
to course fees. The college is also lacking much of the placements and should help the graduate
students with great jobs (Rodriguez and Schneider 2019). The students in the regional areas are
coming low level of family income therefore it is very important for them to get proper job after
the graduation. The university also should increase their marketing and advertisements in order
to gain a good response from the regional areas.

PRINCIPLE OF MARKETING
References
Thangavelu, A., Partridge, H., Carey, K., O'Sullivan, C. and Lutvey, N., 2019. Evaluating the
student experience with enrolment assistance in an integrated student support service program at
the University of Southern Queensland. Student Success, 10(1), pp.99-114.
T. Bretag,, Harper, R., Rundle, K., Newton, P.M., Ellis, C., Sonia, Saddiqui, S. and van
Haeringen, K., 2019. Contract cheating in Australian higher education: a comparison of non-
university higher education providers and universities. Assessment & Evaluation in Higher
Education, pp.1-15.
Walton, T.R. and Carrillo-Higueras, F., 2019. Evaluating the effectiveness of university
widening participation activities in rural Australia. Assessment & Evaluation in Higher
Education, 44(5), pp.799-819.
Chahal, D., Rodriguez, J.M. and Schneider, B., 2019. ‘The rules above the bed’: academic
language and learning as hospitality. Higher Education Research & Development, pp.1-14.

PRINCIPLE OF MARKETING