University Marketing Report: Transformative Marketing Strategies
VerifiedAdded on 2023/06/04
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Report
AI Summary
This report examines transformative marketing, emphasizing the adaptation of marketing approaches to the ever-changing market dynamics. It highlights the importance of identifying customer needs and preferences through data-driven analysis and digital technologies, such as social media, to achieve competitive advantage and enhance business performance. The report reviews key concepts including resource-based, capabilities-based, and dynamic capabilities-based views. It explores how innovation and organizational changes, driven by digital technologies, are crucial for sustainability and success. The conclusion summarizes the significance of transformative marketing in adapting to market changes and devising effective marketing strategies to improve business outcomes. The report is based on a literature review and analysis of the provided article, emphasizing how businesses can align their strategies with evolving customer needs for enhanced proficiency and innovation.
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