University of Northampton: Strategic Planning and Reflection Portfolio

This portfolio presents a strategic analysis of Tesco, a multinational grocery retailer. It begins with an introduction and an overview of the company's competitive strengths, market position, and areas for improvement. The first part of the project evaluates Tesco's performance, highlighting its strengths, such as brand recognition and diversification, while also identifying weaknesses like competition and supply chain linkages. It then proposes a strategic plan using SWOT and VRIO analyses to justify strategic choices. The plan includes objectives like making shopping cheaper and increasing sales of healthy products. The VRIO analysis assesses Tesco's resources and capabilities. The document also includes promotional strategies and business interventions. Finally, the portfolio reflects on the module, discussing the learning activities, the development of holistic strategic views, and the module's support for career development.

Portfolio of strategic planning
and personal reflection

Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1: COMPETITIVE STRENGTH.........................................................................................3
Part A (2).........................................................................................................................................4
PART 2: BUSINESS INTERVENTION.........................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
This entire report focuses on portfolio of strategic planning and personal reflection Strategic
portfolio planning refers to the business procedure through which organisation can determine the
innovation and range of new product development so that the business may attain its objective
(Bhandari, 2020). In this report a company called Tesco has been taken. Tesco PLC is a British
multinational grocery and general merchandise retailer whose headquarter is situated in England.
The entire report focuses on the performance of Tesco and also it provides detailed information
about the strength market position and areas of improvement for this. This report also provides
strategic plan for the company by using appropriate tools so that the strategic choices can be
justified.
PART 1: COMPETITIVE STRENGTH
Company is known for its retail business and established in United Kingdom and also achieved
various earning points while giving the excellent kind of customer services also providing a high
quality commodity (Khan and et.al, 2019). The company is so renamed in their competitive
strength which includes the diversification as it's the company is diversify and their own label in
hands and also always fulfil their customer needs as customer is the basic hi points through
which company can make more and more profit and run its business in a smooth manner. The
diversity plays an important role in connecting of different types of customers with their different
project to build their form in a competitive world. The company is also in those with the system
linked with the distribution path as the product is delivered in such a cost-efficient manner to the
desired place. It is the utmost thing for Tesco. It is also getting their involvement in the digital
platforms as they have all was invested in such platforms to gaining the service-oriented
commodities and also removal of waste that is obviously and should by the ERP solution
techniques (Gaganis and et.al, 2019). Always build their network on the leadership style which is
related with the cost effective manner as they have the ability to maintain a low price systems
and they also give the high quality product which can be a threat to many other companies.
Market Position: Tesco is popularly known as a retailer business and stand at the third largest
retailer in the world also holds 30.7 percent of shared units in the grocery market.
The main goal of company is to provide a orientation program for organisation that has
developed a strategic relationship between customers and their employers to maintain a

management change that will obviously build a customer awareness and fours will provide a
powerful engagement of their brand.
Areas of Improvement: Tesco forms data warehouses and its many branches in the region of
United Kingdom and also group as an international business in the country but there is a lack of
linkages between their stakeholders as they need the complete Bridge that is required for the
business smoothness (Contractor and et.al, 2020).
The company wants to build a single platform and spread various types of schemes to get
customer and the company will leads the supermarkets very soon.
It should give their emphasis on the loyalty part and the customer retention management system
as a mechanism for the development of supply chain is playing a very critical role while
manufacturing the product and deliver to the customer as the service will decide among be
stakeholders that are producing the same commodity in market. There is a requirement of
concentration of business approach that is used by a company to boost their rules and laws as
such they can provide the service in a ease and also maintain the customer chain. So the
international business is the key through which the country gains so much relevance as required
by the customer.
Part A (2)
Strategic planning refers to the art which is used to create specific business Strategies and
implement them so that the end goal of the organisation can be achieved (Rosen, 2020). This is
strategic plans can be created by the company for accounting finance marketing and human
resources of Tesco so that company can sell more new innovative product in the market and
increase the revenue and sales.
Objective
 To make shopping cheaper for consumer by 50% at the end of year 2022
 To increase the sale of healthy eating products in the range of grocery by 60% at the end
of real 2023.
SWOT analysis
Strength
One of the biggest strength of this company is that it is one of the iconic brand in the grocery
market and their market share is also very high. So the overall financial turnover of this company
is well managed and company is continuously working on producing innovative products which

is winning the hearts of their consumer. Even in this week Tesco is continuously increasing their
online business and providing all the updated information on the website of the company.
Weakness
The major weakness of Tesco is their competitors such as Sainsbury’s, ASDA etc. Another
weakness is quality control sometimes consumers indicates various problems in the product of
Tesco and also compromise with the quality as well (Dondjio and et.al 2019). For example Tesco
has sold chicken with partially digested feed which is a complaint raised by the consumer of
Tesco. Another thing is that sometimes Tesco has to run short of products which impact the
overall profitability of the company.
Opportunities
Tesco has much opportunity to increase the sales entry when you such as it can grow the online
grocery stores and also the sales by providing home delivery to their consumers. Apart from this
there is a hike in meat alternatives and the demand is also increasing so this company can focus
on this perception of consumer as well.
Threat
As Tesco is building most of the country’s so the relation between UK and other countries may
affect the overall profitability of this company. As the UK has suspended trade of goods from
EU countries which directly impacts the overall sales and growth of the company. Apart from
this economic recession which has been over due to covid is causing harm to this company.
Competition is always tried for this.
VRIO analysis of Tesco
Valuable
Brand image of the company is a valuable aspect for Tesco as it is a well defined corporate social
responsibility organisation which engages in social responsibilities and also actions. The overall
stakeholder of the company is active and providing annual report to their shareholders and also
publishes such reports on the website of the company. This company is continuously working for
CSR activities and providing development to the society. Apart from this Tesco is a global brand
so it has a huge supply chain Network and therefore it is the responsibility of the company to
create a healthy relationship with their suppliers which Tesco is perfectly doing.
Rare

Tesco has created a good working culture in which employees and Management in easily sort of
the problems and the overall aim of Tesco is to create writing work and bring innovation in the
company which is a read think and competitors can’t duplicate this (Walls and et.al 2020). Apart
from this the financial resources and human resources of this company is also rare because the
management of this company is continuously improvising their resources. Adaptability is also a
research of this company because it has Global presence and it has to adopt different cultures and
venues.
Imitable
This factor helps in adding value to the competitive edge and with the help of this factor
company can survive for long in the market. Show the quality of product is imitable for
competitors because Tesco deals in high quality product whose raw material is expensive in
nature. Apart from this location of the store is also imitable because it has lots of stores in
different countries so that consumer can easily purchase the goods and products of Tesco. Apart
from this marketing and promotional activity of this company is also high which is difficult to
copy for its competitors.
Organisation
This organisation enjoys healthy financial position of the company as company is financially
strong so to earn the growth like Tesco is very difficult for the new entrants and other
competitors as well. Apart from this is always focuses on adopting new and modern technology
and integration so that it can sell more innovative and wide range of products to their consumers.
Along with this Tesco continuously make investment in research and development so that
company can know the perception of consumers.
Promotional strategies
Tesco uses various promotional advertising strategies such as Tesco uses hoardings television
ads and various charitable events that it can promote their products and also channels. Indie
pandemic Tesco is continuously promoting its social media platform and channels for that more
and more consumers can get to know about the various and latest deals discounts and offers
which is being given by the company to the consumer such as buy one get one free is being
given by Tesco to their loyal customers. Apart from this Tesco is providing Tesco club card to
their loyal consumers as per their segments so that they can easily enjoy shopping with Tesco.

PART 2: BUSINESS INTERVENTION
Business strategy of Tesco is said to be one of the most favourable aspects and also a formula
that will consist of all the strategies that are involved in dealing with its products and services.
When the company is in the pace of development and it is achieving success in all the possible
ways by the entities as well as the module that it is incorporating then it is surely in the
competition and attaining a competitive advantage. Tesco is one of the leading grocery retailer in
United Kingdom which is operating since long time. Alternative business strategies are one of
the beneficial aspects of the organisation (Calabrese and et.al, 2018).
Mission: the mission of the organisation Tesco is so much incorporated in a temple eyes that
there's a dedicated every now and then in order to meet the expectations and demands. This made
the organisation one of the leading grocery retailer in United Kingdom.
Vision: the vision of the organisation Tesco is to get aligned with the so-called retailing services
in United Kingdom and also to be one of the leading grocery retailer. For this the organisation is
incorporating all the intention that our strategically planned by the management.
Goals: goals are important for every organisation that is moving in the pace of development. It is
not until when the management is completely oriented and is responsible for all the aspects of
development that it is able to attend a good growth prospects in no time. The growth and the
goals of the organisation Tesco are one of the constitution as well as the contributors for the
organisation to be one of the largest supermarket chain. The customer base of the organisation is
at a desired level and the organisations goal is to reach the maximum number of customers
within an year. The organisation also aims for good relationship with their customers as well as
the stakeholders (Mutalimov and et.al, 2020).
Objectives: there are a set of objective that are related to the organisation test for being one of
the largest grocery retailer in United Kingdom. Its objectives are mainly associated with the
customer base and they formulate expansion. The customer satisfaction at all levels is being
injured by the strategic approach and interventions to meet them. The contemporary motivational
strategies that are there to motivate employees are going in a right way that the create an impact
for all the core competencies. The objectives of Tesco made the organisation to be one of the
platforms in the retailing sector to best strive for excellence and that is what is being perceived
and portrayed by the organisation. One may not be able to make the best out the lot if the goals

and objectives are not finely incorporated. The best strategy for any business is to move ahead
with the strategical approach and that happens with the most out of strategic business.
CONCLUSION
This report provides detail information such as SWOT analysis we are a analysis for the
company. Apart from this various promotional and business strategies of the company is also
mentioned in this report.

REFERENCES
Books and journals
Bhandari, S., 2020. Understanding the relationship between customer satisfaction and loyalty:
Case study of FAFA's restaurant in Helsinki, Finland.
Calabrese and et.al, 2018. From mechanical to cognitive view: The changes of decision making
in business environment. In Social Dynamics in a Systems Perspective (pp. 223-240).
Springer, Cham.
Contractor and et.al, 2020. How do country regulations and business environment impact foreign
direct investment (FDI) inflows?. International Business Review. 29(2). p.101640.
Dondjio, I. and Haafst, R., 2019. Managing Your Business: A Practical Guide. Routledge.
Gaganis and et.al, 2019. Culture, business environment and SMEs' profitability: Evidence from
European Countries. Economic Modelling. 78. pp.275-292.
Khan and et.al, 2019. Perception of the selected business environment aspects by service firms.
Journal of Tourism and Services. 10(19). pp.111-127.
Mutalimov and et.al, 2020. Methodology comprehensive assessment of the business environment
in the regions of Russia: introducing business environment into education system. Journal
of Entrepreneurship Education. 23(1). pp.1-14.
Rosen, C., 2020. Project Management Decision Making. In Guide to Software Systems
Development (pp. 79-99). Springer, Cham.
Walls, C. and Barnard, B., 2020. Success Factors of Big Data to Achieve Organisational
Performance: Theoretical Perspectives. Expert Journal of Business and
Management.8(1).
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