Mental Wealth 1: Report on the Mobile Phone Industry in India

This report analyzes the mobile phone industry, focusing on the Indian market. It begins with an overview of product classes, specifically smartphones, and their segmentation. The analysis delves into the sector's performance, highlighting India's position as a major telecommunication market and t...Read More

Mental Wealth 1: Academic
and Digital Proficiency - Task

TABLE OF CONTENTS
Mobile phones industry...................................................................................................................3
Product class................................................................................................................................3
Analysis of the sector...................................................................................................................3
Competitor information...............................................................................................................5
Markets trends.............................................................................................................................5
REFERENCES................................................................................................................................7

Mobile phones industry
Product class
Smartphone is the product class which is categorised into mobile phones and further
subcategorised into 25 segments. There are four major classes of mobile phones such as cell
phones, features phones which comprises conventional phones and smartphones.
Cell phones: These are classical phones which are specifically used for making calls and texts.
Feature phones: These are conventional type phones which comprises different types of features.
These mobile phones are updated version of earlier generation phones in which inputs button-
based system and small display. These phones also known as dumbphones which is differ from
touch-input smartphones.
Smartphones: These includes Android mobile and Dual SIM mobiles which are quite different
from above mobiles because t contains advance feature along with touchpoints. It includes
number of brands i.e. Vivo, Realme, Oppo, Micromax, HTC, Nokia and Apple.
Analysis of the sector
Mobile phone sector in India is quite good because most of the public keeps handsets and
smartphones. India gets second position as the telecommunication market across the world after
China. Telecom sectors has raised from 74% to 100% in the India which illustrates that country
becomes more updated for the new technology over the period. There are several brands such as
Xiaomi and Samsung are more popularised than other brands like Vivo, Realme and Oppo in
Indian market.

Figure 1: Market share of Top Mobile Brands
Figure 2: Statistics of Mobile users in India

Competitor information
There are five major smartphones competitors’ companies which are tries to capture large
market shares estimates 72% of the smartphones as compared to 50% a year ago. Competitors
are Samsung, Xiaomi, Apple, Lenovo, Vivo and Oppo which always tries to get high market
share on their smartphones. Xiaomi comes in number brand position in India due to coverage of
27% large market share as compared other brands. Where Vivo captures 21% market share on
the brand so comes in second position after Xiaomi. While Samsung slips into third position due
to 10% market share on its products. So, it can be interpreted that there are three market leaders
i.e. Xiaomi, Vivo and Samsung which tries to capture larger market share by competing with
each other. others brand which includes Apple, Huwai, Google, Motorola and ITEL covers 13%
market share in telecommunication market of India.
Markets trends
Market share of smartphones is too high in India, there are estimated 442 million users in
India who uses smartphones. So, it becomes second largest market for smartphones across the
world after China. Estimated 134 million smartphones are sold in India in the year 2017. Xiaomi
has 27% market share while Samsung has 20% market share which is quite low as compared
Xiaomi (Smartphone market in India - Statistics & Facts. 2020). Premium market share of Indian
country becomes quite high. For example, premium mobile segment which has price greater than
30,000 such as One plus captures 35% market share, Samsung follows 23% while Apple
captures 22% market share. It shows collectively three brands capture has taken 80% share of
market while other brand i.e. Googles, HTC, Huawei, Vivo etc. seized only 20% share of Indian
market.

Figure 4: Indian Premium Mobile market share
Figure 3: Top Smartphones Companies

REFERENCES
Books and Journals
Smartphone market in India - Statistics & Facts. 2020. [Online] Available Through -:
<https://www.statista.com/topics/4600/smartphone-market-in-india/>
Smartphone Market Share India – 2020 (Xiaomi Leads, Realme Loses). 2020. [Online].
Available Through -: <https://candytech.in/smartphone-market-share-india/>
Number of mobile phone users in India from 2013 to 2019. 2020. [Online]. Available Through
-: <https://www.statista.com/statistics/274658/forecast-of-mobile-phone-users-in-india/
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