OaIM Report: Analysis of CC Music's Business Processes and Strategy

This report analyzes CC Music, a music company owned by Chris and Clive, focusing on its business processes, strategic analysis, and information management. Part A includes business process models (AS-IS and TO-BE) and a SWOT analysis, evaluating the company's strengths, weaknesses, opportunities, and threats. The analysis highlights the company's online presence as a strength, while identifying the need for social media marketing and updated event calendars. Weaknesses include easily imitable business models, and opportunities include leveraging online services and collaborating with other music companies. Threats involve government regulations and the challenges of implementing new features. Part B compares open-source software solutions like Metasfresh, Odoo, Tryton, Axelor ERP, and xTuple PostBooks. The comparison table details the impact, cloud facilities, and benefits of each software. Part D reflects on the student's contribution to online discussions, including learned project management skills and suggestions for revenue generation and business improvement. References are included.

Running head: - CC MUSIC
CC MUSIC
Name of the Student
Name of the University
Author Note

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Table of Contents
1. Part A: Analysis – Business Process Models and strategy analysis.......................................2
1.1 Business process model diagram.....................................................................................2
1.2 Strategic Analysis.............................................................................................................3
2. Part B: Open Source Software Comparison Table.................................................................7
3. Part D: Reflection on your contribution to the online discussion..........................................9
3.1 Reflection:-.......................................................................................................................9
4. References............................................................................................................................10

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1. Part A: Analysis – Business Process Models and strategy analysis
1.1 Business process model diagram
Figure-1: AS-IS Model
(Source- Created By Author)

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Figure-2: TO-BE Model
(Source- Created By Author)
1.2 Strategic Analysis
CC Music is a company that has been operating within the field of music for a long
time and is one of the major business organizations within the same field of operation. Two
owners named, Chris and Clive, own the business. Both of them run the business in
partnership. In sharing, both of them typically operate all the activities that are carried out
within the business such as the likes of advertising the brand through the website that already
exists in possession of the company (Gürel and Tat, 2017). The other activities also include
the likes of managing the bookings of the company by the clients and all of that is
provisioned to them by the existing website that provides them with the factor of
sustainability within the business of the organization. However, in regards to the current
scenario, it has been visibly identified that the company should have a proper integration of

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some additional features into the website that already exists within the company. Such newer
updates would primary include the activity of marketing their brand with the use of social
media as well as providing the clients with an updated calendar for keeping a track of the
events that are taking place within CC Music.
Hence, to carry out the strategic analysis of the whole business activity, the SWOT
analysis has been carried out as follows,
Strengths
There is the shared existence of a number of competitors within the same field of
business that carry the capability to provide with a tough competition to the organization
(Phadermrod, Crowder and Wills, 2019). However, in this regard CC Music has a upper hand
in terms of having an online presence within the market that helps to attract more clients
rather than the other existing competitors.
i) The company also has a wide reach around various geographical regions that
provisions the company with a better helping hand to meet the demands of the
customers with greater efficiency.
Weaknesses
The weakness of the company has been identified as well that leads to dissatisfaction
and failure of meeting the business outcomes at times,
i) CC Music specifically follows a certain model for business that is very easy to
imitate and copy by the competitors who are having the primary objective to
provide the company with a tough competition (Abdel-Basset, Mohamed and
Smarandache, 2018). Hence, the company should keep some necessary

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information hidden from the access of such potential competitors within the
market of music.
ii) The gross as well as the operating margins of the organization can be increased by
having a potential degree of certain improvement by carrying out a proper
utilization of the social media and the relative platform that forms a primary
contributor towards the marketing strategy.
iii) Apart from this, potential existence of a security software that will protect the
organization from unauthorized access as well as safeguard their sensitive
information is required to mitigate the serious consequences that might take place.
Opportunities
In regards to the current situation of the company, there is the shared existence of a
number of opportunities that might act as a helping hand towards the business of the
company in specific (Sarsby, 2016). Such opportunities are,
i) Adopting of various online existing services in behalf of CC Music that might
prove to be a benefit for the company acting as a primary contributor towards the
growth of the company. In addition to this, the online services will also help the
company to attract more number of customers to have a greater business,
increased revenue generation as well as to have a broader base of customers that
will supply with greater business if retained.
ii) The standardise regulations that are in existence by the government of the state
have proved to be difficult as a situation by the company as a result of which the
business had come to a halt in making use of unorganized music players (Madsen,
2016). As a result, proper utilization of such standards might act as a major
advantage for the business of the company.

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iii) Lastly, there is a chance for the company to collaborate with variously existing
music companies within the same field of business. This might prove to be
beneficial for the company to get recognized more better within the field of
business and to attract more number of customers by having a successful
implementation of newer ideas.
Threats
In regards to the analysis that has been done on the part of the company has also
placed certain threats that might be posed towards the company (Gupta and Mishra, 2016).
These are,
i) Acceptance of all the rules and the regulations placed forward by the government
that has a direct relation with the field of business is considered difficult to abide
by for the company named CC Music. As a result, there might be the possible
existence of a threat for implementing the new features in regards to CC Music.
ii) Adopting of an internet platform such as the social media might also act as a
benefit for the business that the company deals with (Rozmi, Nordin and Bakar,
2018). However, implementing the social media marketing and the relative
strategies might be acting, as a threat since adding the new features to the website
of the company that already exists is difficult.
iii) On the other hand, the company has the shared existence of a number of policies
that are open to the outer world, as well as to the potential competitors within the
same field of business (Niranjanamurthy, Nithya and Jagannatha, 2019). Such
openness might be copied by the competitive organisations and be utilized as well
for their own benefit. Hence, this might be a major threat to the company as a
result of which the company is in dire need of a security policy to safeguard itself

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from such unauthorized access to the secretive information belonging to CC
Music.

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2. Part B: Open Source Software Comparison Table
Sl. No. Software Impact of the software Cloud facilities Benefits
01 Metasfresh This is an open source software
that is in possession of a number
of services such as a self-hosted
and carries out activities such as
managing the entire enterprise
(Mahapatra et al., 2017).
The open source software has
functionalities of cloud based
services but only provisioning with a
single user access.
This software will allow the
organization to carry out multiple
activities such as the likes of finance
management, business activity
management as well as allowing with
various forms of marketing.
02 Odoo This is an open source software
that has multiple features to offer
to the company such as the like
of accounting, manufacturing,
sales as well as management of
inventory.
Odoo is completely a web-based
service and has no provision for
offering with cloud services.
The software application will allow CC
Music to manage the inventory,
accounts, billing, purchasing as well as
the manufacturing procedure (Astudillo
et al., 2018). Additionally, there is the
existence of various modules that can
be beneficial towards allowing the
organization to exchange information
and communicate.
03 Tryton This is an ERP software
application that will provision
the company with a helping hand
towards performing every single
activity as a potential contributor
towards the growth of the
business in regards to the
company (Roumani, Nwankpa
This software application does not
offer the companies with cloud based
services and is completely web-
based.
Tryton will offer CC Music with a
helping hand towards accounting,
invoicing, sales, analytics, shipping,
project management as well as
management of the inventory that
belongs to the company. Hence, the
company can be well managed with the
inclusion of a social media strategy as
well.

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and Roumani, 2017). This is a
software that is known for the
amount of flexibility and is
popular for this.
04 Axelor ERP Having the possession of more
than 20 components within the
same, this software is considered
to be a complete ERP system
and covers almost every single
activity that a business
organization performs in
general.
Axelor does not provision with the
cloud based services neither does
have the provision to offer with
cloud storage.
This software will be proved to be
beneficial to CC Music in a lot of terms
such as covering the features of sales as
well as accounting, stock as well as
cash management, invoicing, and the
other existing services that will help the
company to have potential growth
within the field of music. This will also
help the company to have an upper
hand in regards to the competitors
within the field of music.
05 xTuple
PostBooks
This is an ERP tool that has the
primary objective of helping the
small as well as medium-sized
business to have successful
growth and to gather the prime
position within the market (Cruz,
Gutiérrez-Artacho and
Bernardino, 2017). This software
provisions with probable
solutions for ERP as well as
CRM activities that occur within
an organization.
The platform has no inclusion of
cloud-based services to be offered to
the organizations.
Hence, this application will help CC
Music to carry out activities such as the
likes of ERP, CRM, accounting, vendor
report calculations, inventory
management as well as distribution of
products.

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3. Part D: Reflection on your contribution to the online discussion
3.1 Reflection:-
I have also individually learnt about how to switch a problematic project and get it
finalized in time. I have learnt the unique features of project management, like handling time
and clearly describing the objectives and aims of the project. I have been capable of
monitoring Chris and Clive on their innovative venture and suggested those approaches to
exploit revenues using advertising strategies such as free advertisings and charity events that
they can arrange.
I am capable of constructing a comprehensive budget/cost chart for the business that
had unmistakably described the different price factors that CC music had to bear by
participating in the drift software and clarifying its working values. I have assisted CC
Company to improve strategies to accomplish its long term objective of forming itself as a
capable music company in the market by improving and refining its fan base expansion and
their fulfilment.
I have also delivered Chris and Clive with suggestions to employ more specialists in
the upcoming to confirm a proper disaster retrieval within the business to overwhelm any
unexpected circumstances within the business. I have suggested them to market their music
over emails as well as send day-to-day circulars to the fan to keep them simplified about any
new shows or band broadcast update. If this organization are use Tryton software then they
easily provide good accounting facilities as well as invoicing and shipping as well.I also
believe that if CC music follows this kind of recommendations, then they quickly improve
their business quality in future.

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4. References
Abdel-Basset, M., Mohamed, M. and Smarandache, F., 2018. An extension of neutrosophic
AHP–SWOT analysis for strategic planning and decision-making. Symmetry, 10(4), p.116.
Astudillo, C., Carvajal, F., Carvallo, J.P., Crespo-Martínez, E., Orellana, M. and Vintimilla,
R., 2018. Attacking an ERP with Open Source Software. Enfoque UTE, 9(1), pp.138-148.
Cruz, T.M., Gutiérrez-Artacho, J. and Bernardino, J., 2017, April. Open Source CRM Tools
for Small Companies. In World Conference on Information Systems and Technologies (pp.
426-435). Springer, Cham.
Gupta, G. and Mishra, R.P., 2016. A SWOT analysis of reliability centered maintenance
framework. Journal of Quality in Maintenance Engineering.
Gürel, E. and Tat, M., 2017. SWOT analysis: a theoretical review. Journal of International
Social Research, 10(51).
Madsen, D.Ø., 2016. SWOT analysis: a management fashion perspective. International
Journal of Business Research, 16(1), pp.39-56.
Mahapatra, M., Mahapatra, M., Krishnan, S. and Krishnan, S., 2017. Adoption of open
source ERP in small and medium-sized enterprises. In Pacific Asia Conference on
Information Systems (PACIS). Association For Information Systems.
Niranjanamurthy, M., Nithya, B.N. and Jagannatha, S., 2019. Analysis of blockchain
technology: pros, cons and SWOT. Cluster Computing, 22(6), pp.14743-14757.
Phadermrod, B., Crowder, R.M. and Wills, G.B., 2019. Importance-performance analysis
based SWOT analysis. International Journal of Information Management, 44, pp.194-203.

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Roumani, Y., Nwankpa, J.K. and Roumani, Y.F., 2017. Adopters’ trust in enterprise open
source vendors: An empirical examination. Journal of Systems and Software, 125, pp.256-
270.
Rozmi, A.N.A., Nordin, A. and Bakar, M.I.A., 2018. The perception of ICT adoption in small
medium enterprise: a SWOT analysis. Int. J. Innov. Bus. Strat.(IJIBS), 19(1), pp.69-79.
Sarsby, A., 2016. SWOT analysis. Lulu. com.