University of Suffolk: Presentation on Marketing Career & Development

This presentation paper provides an overview of career paths within the marketing profession, highlighting the evolving nature of the field and the diverse roles available. It analyzes career paths such as Marketing Web Developer, Market Researcher, Project Marketing Manager, Content Manager, Social Media Marketing Manager, and Search Engine Optimization Manager. The presentation identifies key strengths like writing skills, understanding of CSS, JavaScript, and HTML, and strategic perspective, linking them to potential career paths. It also addresses potential challenges such as adapting to new marketing trends and generating quality traffic, suggesting ways to overcome them by leveraging personal strengths. The conclusion emphasizes the importance of continuous development and adaptation in the dynamic field of marketing. Desklib offers a wide range of study resources including past papers and solved assignments to support students in their academic journey.

Individual Presentation
Paper

Table of Content
• Introduction
• Description of the professional field
• Discussion and analysing career paths
• Use of graphs for illustrating career paths
• Identification of strengths and linking them with possible career paths
• Identification of possible challenges along with ways to overcome them with strengths
• Conclusion
• References

Introduction
• Professional field could be delineated to
an occupation which neds completion of
an academic degree as well as registration
to be eligible for specific employment.
For the presentation paper, the selected
field of professional interest is
Marketing.

Description of the professional field
• “Marketing” is a professional field that
thrives on change, innovation addition to
ample latest technologies. In the field of
marketing, professional devise strategies
to get the world out along with
distinguish employer’s brand from
multitude.

Discussion and analysing career paths
Career paths refers to a smaller group of occupation in career cluster which make use of similar skills. In
Marketing Profession, career paths available for an individuals are as analysed:
• Marketing Web Developer
• Market Researcher
• Project Marketing Manager
• Content Manager
• Social Media Marketing Manager
• Search Engine Optimisation Manager

Use of graphs for illustrating career paths
• Career paths in marketing professional field are wide.
Marketing field is constantly evolving with new trends as
well as best practices. As per the statistical image, it can
be said that there are ample career paths available for an
individual to make a career in the professional field of
marketing. For most of the roles, individuals with 4 to 10
years of expertise are most in demand.

Identification of strengths and linking them with
possible career paths
Mentioned below includes identification of my strength and linkage with possible career path:
• Good writing skill
• Understanding about CSS, JavaScript and HTML
• Strategic perspective

Identification of possible challenges along with
ways to overcome them with strengths
There are possible challenges that an individual face while making profession in the
Marketing field. Some of possible challenges and ways to overcome them with strengths of
mine are as identified:
• New Marketing trends
• Generating quality traffic

Conclusion
• From the presentation paper, it is concluded that professional field of marketing
comprises fresher or experienced marketers that uses demos of commodity, promote
products, make sales along with collect feedbacks from consumers. With changes in an
industry, an organisational marketing team is developed which makes an individual to be
uncertain for which direction they want to pursue.

References
• Biroscak, B. J., 2018. Policy, systems, and environmental change: Reflections and suggestions for social
marketers. Social Marketing Quarterly. 24(3). pp.127-131.
• Fanelli, L. L. and Nadeau, B., 2021. Marketing the Profession: The Influence of Non-Traditional Psychosocial
Fieldwork on Perceptions of Occupational Therapy. Occupational Therapy in Mental Health, pp.1-14.
• Hiring in the Marketing Profession as per expertise. 2021. [Online]. Available through:
https://www.smartinsights.com/managing-digital-marketing/personal-career-development/2016-marketing-hiri
ng-trends-digital-jobs-continue-strong-growth/
> [Accessed on: January 28, 2022].