This case study analyzes the health and healthcare situation of individuals in a small coastal mining town. It identifies characteristics such as low income, limited education, and poor health behaviors. Several social determinants of health are examined, including education, employment, income, social support, and health behaviors. The study emphasizes the negative impact of these determinants on individuals' health and wellbeing, citing examples like John's head injury and Carla's unbalanced diet. It proposes health promotion campaigns as the best approach to address unhealthy behaviors, focusing on education, training, and public service announcements to empower individuals to make healthier choices. The role of health professionals is also highlighted, emphasizing their responsibility to disseminate information, advocate for favorable environments, and ensure equal access to healthcare. The analysis concludes by stressing the importance of proactive interventions to mitigate the adverse effects of social factors on health and promote overall wellbeing.